is a song recorded by Japanese-American singer-songwriter Ai, released on June 4, 2008, by

Island Records Island Records is a multinational record label owned by Universal Music Group. It was founded in Jamaica by Chris Blackwell, Graeme Goodall, and Leslie Kong in 1959, and was eventually sold to PolyGram in 1989. Island and A&M Records, another ...

and

Universal Sigma Universal is the adjective for universe. Universal may also refer to: Companies * NBCUniversal, a media and entertainment company that is a subsidiary of Comcast ** Universal Animation Studios, an American Animation studio, and a subsidiary of N ...

. Serving as the fourth and final single for Ai's sixth studio album '' Don't Stop Ai'', "Taisetsu na Mono" was used in a series of commercial tie-ins.

Release and promotion

Ai released "Taisetsu na Mono" as a

maxi single A maxi single, maxi-single, or maxi CD (sometimes abbreviated to MCD or CDM) is a music single release with more than the usual two tracks of an A-side song and a B-side song. Maxi singles are often mistaken for extended plays (EPs), especial ...

on June 4, 2008. "Feel for You" and "Touch the Sky" were included as B-sides, however were later included on Ai's seventh studio album, '' Viva Ai'' (2009). Two editions of the single were physically released; the limited edition including a bonus live performance track of "Taisetsu na Mono". "Taisetsu na Mono" was used in a 2008 campaign for

Chartis American International Group, Inc. (AIG) is an American multinational finance and insurance corporation with operations in more than 80 countries and jurisdictions. As of 2023, AIG employed 25,200 people. The company operates through three core ...

during the

2008 Beijing Summer Olympics The 2008 Summer Olympics (), officially the Games of the XXIX Olympiad () and officially branded as Beijing 2008 (), were an international multisport event held from 8 to 24 August 2008, in Beijing, China. A total of 10,942 athletes fr ...

. It also was used as the theme song for the American drama series ''

Heroes Heroes or Héroes may refer to: * Hero, one who displays courage and self-sacrifice for the greater good Film * ''Heroes'' (1977 film), an American drama * ''Heroes'' (2008 film), an Indian Hindi film Gaming * ''Heroes of Might and Magic'' ...

'' in Japan.

Live performances

Ai appeared on music TV shows ''Music Station'' on June 6, 2008, and ''Bokura no Ongaku'' on June 13, 2008, performing "Taisetsu na Mono."

Track listing

* Digital download, streaming and CD *# "Taisetsu na Mono" – 5:17 *# "Feel for You" – 4:27 *# "Touch the Sky" – 4:41 *# "Taisestu na Mono (V.I.P Remix)" – 5:06 * Limited edition CD *# "Taisetsu na Mono" – 5:17 *# "Feel for You" – 4:27 *# "Touch the Sky" – 4:41 *# "Taisestu na Mono (V.I.P Remix)" – 5:06 *# "Taisetsu na Mono (live performance)" – 5:30

Charts

Certifications

Credits and personnel

* Ai Carina Uemura – vocals, background vocals * Gakushi – keyboard * The Company – production *

Tom Coyne Tom Coyne may refer to: * Tom Coyne (writer), American writer and professor * Tom Coyne (broadcaster) (1930–2015), British television presenter * Tom Coyne (music engineer) (1954–2017), American mastering engineer * Thomas Coyne (cricketer) (18 ...

– mastering * D.O.I. – mixing

Release history

References

{{Authority control 2007 songs 2008 singles 2000s ballads Ai (singer) songs Songs written by Ai (singer) Island Records singles Universal Sigma singles