TWS ( /tuː-ʌs/; ; pronounced as "Two-Us"; an abbreviation for Twenty Four Seven With Us) is a South Korean

boy band A boy band is loosely defined as a vocal group consisting of young male singers, usually in their teenage years or in their twenties at the time of formation. Generally, boy bands perform love songs marketed towards girls and young women. Ma ...

formed and managed by

Pledis Entertainment Pledis Entertainment () is a South Korean entertainment company founded by Han Sung-Soo in 2007. The label is home to actress Nana, Hwang Min-hyun, Baekho, and K-pop groups Seventeen and Fromis 9. Its name originates from the pleiades, a star ...

. The group consists of six members: Shinyu, Dohoon, Youngjae, Hanjin, Jihoon, and Kyungmin, and labels their music as "boyhood pop", which depicts the daily lives of boys. They debuted on January 22, 2024, with the

extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.

(EP) '' Sparkling Blue''.

Name

TWS is an abbreviation of "Twenty Four Seven With Us". The number 24 for a day and the number 7 for a week means "every moment". In other words, it means "always with TWS". Through their music, they want to be valuable friends who make the ordinary everyday life of the public and fans special in every moment that transcends time and space.

History

Formation and pre-debut activities

On November 7, 2023,

announced their plan to launch a new boy band in the first quarter of 2024. The members of the then-unnamed boy band, with their faces covered, were first introduced by Seventeen member Hoshi, during the SVT Caratland event in 2023. On December 21, 2023, the group's name''–''TWS''–''was revealed. The agency explained that the name is derived from the group's tagline "twenty-four-seven with us", which reflects the group's commitment to maintaining an enduring connection with their fans. On January 3, 2024, the watch strap brand TWMStrap accused the group of plagiarizing their logo, announcing their intentions to file a legal complaint against the agency.

2024: Debut with ''Sparkling Blue'' and ''Summer Beat!''

Producer and Pledis Entertainment CEO Han Sung-soo spearheaded the production for TWS's debut EP '' Sparkling Blue'', which was released on January 22, 2024, following the release of the pre-release track "Oh MyMy:7s" from the album. Aiming to establish "boyhood pop" with ''Sparkling Blue'', the album was led by the

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

Plot Twist A plot twist is a literary technique that introduces a radical change in the direction or expected outcome of the plot in a work of fiction. When it happens near the end of a story, it is known as a twist or surprise ending. It may change the aud ...

", which discussed the "thrill of a first encounter". Just twenty-three days after debut, they took their first music show win on ''

Show Champion ''Show Champion'' (Korean: 쇼 챔피언) is a South Korean music television program broadcast live by MBC M every Wednesday at Bitmaru Broadcasting Center in Ilsan. Hosts * Shindong (February 14, 2012 – December 25, 2012) * Hahm Eun-j ...

''. On May 3, Pledis announced that TWS would release a new album in early June. On May 23, the group released a video titled "Our Memories: Now" and revealed the album release date to be on June 24. Four days later, the group revealed ''Summer Beat!'' as the title of their second EP. TWS released the pre-release track "Hey! Hey!" on June 5, and their second EP along with its single "If I'm S, Can You Be My N?" on June 24.

Public image

Pledis Entertainment introduced TWS as a "next generation" group with the goal of establishing a new genre called "boyhood pop," which focuses on capturing the daily stories of its members. Since their debut, TWS has presented a musical and visual style that captures the male youth experience, their music addresses universal themes and presents a relatable image that can appeal to a broader audience. The songs on their first mini-album, Sparkling Blue, reflect daily stories and emotions that many young people can identify with.

Endorsements

On January 19, 2024, TWS before their official debut, were selected as the models for Lotte Chilsung Beverage's

Milkis Milkis (Korean: 밀키스) is a Korean soft drink produced by Lotte Chilsung, a South Korean beverage company. It combines many of the common elements of traditional carbonated beverages such as sugar, and carbonated water with milk to create ...

. On February 1, 2024, TWS were named as endorsers for

Shinsegae Shinsegae (, ) is a South Korean department store franchise, along with several other businesses, headquartered in Seoul, South Korea. The firm is an affiliate of Shinsegae Group, South Korea's leading retail chaebol, and one of the big three ...

Duty Free through their "Play with Us" campaign. On March 19, 2024, TWS were announced as the new models for Kangol, a British heritage global brand.

Members

* Shinyu () – leader * Dohoon () * Youngjae () * Hanjin () * Jihoon () * Kyungmin ()

Discography

Extended plays

Singles

Other charted songs

Videography

Music videos

Awards and nominations

Notes

References

External links

* {{Authority control South Korean pop music groups K-pop music groups South Korean boy bands Musical groups established in 2024 2024 establishments in South Korea Pledis Entertainment artists South Korean hip hop groups Hybe Corporation artists