A TV Key is a mechanism for any

advertiser Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used ...

or content owner to link consumers to specific interactive television destinations, including enhanced TV applications, from media delivered over

broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

broadband In telecommunications, broadband or high speed is the wide-bandwidth (signal processing), bandwidth data transmission that exploits signals at a wide spread of frequencies or several different simultaneous frequencies, and is used in fast Inter ...

networks TV Keys can be embedded in any video stream and can be used as an on-screen call to action. TV Keys can also be displayed in

newspaper A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...

advertisements and other printed collateral. A TV Key associates a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

or memorable word with a numeric code. Viewers enter the TV Key word by matching the letters to numbers on their television

remote control A remote control, also known colloquially as a remote or clicker, is an consumer electronics, electronic device used to operate another device from a distance, usually wirelessly. In consumer electronics, a remote control can be used to operat ...

. A TV Key is a feature of the open, standards-based interactive TV services platform provided by Miniweb Interactive and can be used with interactive TV services over multiple television network types including

satellite TV Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location.ITU Radio Regulations, Section IV. Radio Stations and Systems ...

and

digital terrestrial television Digital terrestrial television (DTTV, DTT, or DTTB) is a technology for terrestrial television, in which television stations broadcast television content in a digital signal, digital format. Digital terrestrial television is a major technologica ...

. By entering a TV Key through their remote control, the television viewer can access additional video services or interactive content authored in wTVML and presented as a TV Site. For this reason, TV Keys have been described as “numeric shortcuts to online services that can be accessed through a television remote control”. A TV Key is viewed as one element of a converged broadcast and broadband experience that provides personalized web-style interactivity for television viewers on the TV. It has been designed to encourage usage of an interactive television services and video. TV Keys have been available since April 2008 on the UK satellite TV provider Sky Digital (BSkyB). The TV Key service is available to all Sky

subscribers The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century. It ...

through the interactive menu and all channels. TV Keys allow broadcasters, television network operators, content owners and advertisers to deliver new services that monetize the way viewers interact with the television.Broadband TV News, Sept 6, 2008, http://www.broadbandtvnews.com/?p=7855

References

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See also