TVGuide.co.uk is a British television listings website.
History
The creators of TVGuide.co.uk envisioned people searching and watching television online, which the website cites as the reason they registered the domain name. In 2007, the brand's chief executive officer was Chetan Damani.
[ The website was relaunched to include user-generated content and a new format: the television listings grid. It also enabled users to customise the guide to hide channels unavailable to them. Sister company Imano were commissioned to develop the changes.] By 2008, TVGuide.co.uk had over one million unique users.[
TVGuide.co.uk entered a partnership with ]TVCatchup
TVCatchup was an Internet television service for viewing free-to-air UK channels. It operated as a cable service and retransmitted BBC, Channel 4, Channel 5, and ITV, amongst others, only in the UK. Users were able to access the service v ...
to allow their users to watch television online without leaving their website. The brand later released their service as an application for Apple
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ances ...
and Android
Android may refer to:
Science and technology
* Android (robot), a humanoid robot or synthetic organism designed to imitate a human
* Android (operating system), Google's mobile operating system
** Bugdroid, a Google mascot sometimes referred to ...
devices. The application was originally designed by Imano.
TVGuide.co.uk's use of deep linking
In the context of the World Wide Web, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website (e.g. "http://example.com/path/page"), rather than the website's home page (e ...
has caused problems with British broadcasters. In March 2008, ITV and BBC #REDIRECT BBC
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hired lawyers to investigate the legality of TVGuide.co.uk linking directly to their video content. ITV later devised a strategy to prevent the website and similar websites from doing so, fearing profit loss. The broadcaster along with Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...
also altered their streaming services to block the deep linking.
The company has been represented by Monetise, which was later acquired by Glam Media
Glam.com (formerly Mode Media, Inc. Project Y, Glam Media) was a digital lifestyle media company where content was produced by anyone but reviewed by professional editors prior to publishing. In 2013, Mode Media had a valuation of about $1 billi ...
. The website continued to receive advertising directing from Glam Media as well as Orange UK
Orange mobile UK was a mobile network operator and internet service provider in the United Kingdom, launched in 1994. It was once a constituent of the FTSE 100 Index but was purchased by France Télécom (now Orange S.A.) in 2000, which then ...
. In 2012, the website was investigated by the Advertising Standards Agency after it featured an advertisement for Durex
Durex is a brand of condoms and personal lubricants owned by the British company Reckitt Benckiser. It was initially developed in London under the purview of the London Rubber Company and British Latex Products Ltd, where it was manufactured be ...
. The watchdog concluded that it was "unlikely to cause serious or widespread offence". The website also revealed that only 4.6% of users were under eighteen years old.
The brand has begun a new project covering international television listings which is currently operating at "yo.tv". In 2014, the website announced that it had acquired over three million monthly website users and downloads of their application had surpassed seven million. They also revealed that they gained more than five million unique users across their entire franchise.
References
External links
Official website
Official blog
YO.tv UK
{{DEFAULTSORT:TVGuide.co.uk
Television schedules
British entertainment websites