4ME was a digital

advertorial An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend word, blend (see portmanteau) of the words "advertisement" and "editorial". Merriam-Webster dates the origin of the word to 1946. In printed pub ...

datacasting Datacasting (data broadcasting) is the transmission of data over a wide area using radio waves. It typically refers to supplemental information sent by television stations alongside digital terrestrial television (DTT) signals. However, datacas ...

service that launched on 18 September 2011 by

Prime Media Group Prime Media Group Limited (formerly Prime Television Limited) was an Australian-based media corporation that formerly owned regional television network Prime7 in eastern Australia and GWN7 in regional Western Australia. It also owned ishop TV ...

and Brand New Media. It was formerly available to homes in the

Prime7 Prime7, formerly Prime Television and other names, was an Australian Television broadcasting in Australia, television network. Prime Television launched on 17 March 1962 as ''CBN (Australian TV station), CBN-8'' in Orange, New South Wales, Ora ...

/ GWN7 viewing area on channel 64, and the Seven-owned viewing area on channel 74 unless you were in an overlap market like the Sunshine Coast, in that case 4ME was both on channel 64 and 74. The channel was closed at midnight on 30 April 2016 in Prime regional areas after Brand New Media entered administration due to business troubles. 4ME later ceased broadcasting in Seven-owned areas on 19 May 2016. As a datacasting channel, the content on the channel was regulated, it did consist of mostly information, and the scope for entertainment was limited. It showed mainly Australian made informational programs and infomercials, and as a datacasting service, it was prohibited from broadcasting programs that were wholly or substantially infotainment or lifestyle programs longer than 10 minutes.

History

When launched in regional areas on 18 September 2011, the channel was known as Television 4. On 7 November 2011, it was announced that the channel would expand into metropolitan areas and Regional Queensland via the

Seven Network Seven Network (stylised 7Network, and commonly known as Channel Seven or simply Seven) is an Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, ...

. Seven started test broadcasts of the channel on 1 December 2011. The channel changed to the name of TV4ME, when it was introduced to metropolitan areas in December 2011. It changed its name again, this time to 4ME, in 2013. A notable program on the channel was ''Psychic TV.'' The program returned in January 2016 after a ''bullying'' campaign in December 2015. On 29 April 2016, Brand New Media, joint owner of 4ME alongside Prime Media Group, called in administrators after being hit with a series of "perfect storms" throughout its business interests. Prime announced that they will not renew the contract 4ME and LCN 64 on Prime-owned stations was re-purposed as an additional feed of Prime's other datacast channel ishop TV at midnight on 30 April 2016. 4ME went off the air on Seven-owned stations on 19 May 2016 and was replaced with a placeholder card notifying viewers that the channel was unavailable. The channel was removed from the Seven multiplex on 26 May 2016.

References

{{Seven West Media Prime Media Group Seven Network Defunct television channels in Australia Digital terrestrial television in Australia Television channels and stations established in 2011 Television channels and stations disestablished in 2016 English-language television stations in Australia 2011 establishments in Australia 2016 disestablishments in Australia Home shopping television stations in Australia

History

See also

References