TV3 (Catalonia)

TV3 () is the primary television channel of Catalan public broadcaster Televisió de Catalunya, a subsidiary of the CCMA. TV3 broadcasts programmes only in Catalan and Aranese, with an optional dual track in the original language for some foreign-language series and movies, although Spanish is not dubbed or subtitled. TV3 is also a founding member of FORTA.

It is funded by the regional autonomous government, the Generalitat de Catalunya, through the CCMA.

History

TV3 started its trial broadcasts on 10 September 1983 (a day right before the National Day of Catalonia), but its regular broadcasts started a few months later, on 16 January 1984. TV3 was the first television channel to broadcast only in Catalan. In 1985, TV3 expanded its coverage to Andorra, Northern Catalonia, the Balearic Islands and the Valencian Community, also Catalan-speaking territories. Since 1985, Montse Armengou Martín has co-directed award-winning documentary films. One year later, TV3 inaugurated its new headquarters in Sant Joan Despí, near Barcelona.

Since 1987, TV3 has broadcast a second audio channel on almost all foreign-language series and movies with the original program audio, first using the Zweikanalton system and currently using NICAM. Local series and movies are usually broadcast in NICAM stereo, although sometimes an audio narration track for blind and visually impaired viewers is provided instead. On other occasions, an Aranese language track is provided.

In 1988, TV3 started a decentralization process, first broadcasting programs in the Aranese dialect of Occitan for the Aran Valley and, one year later, opening branch offices in Tarragona, Girona and Lleida and creating the ''Telenotícies Comarques'', a regional news program broadcast simultaneously in five different editions, one for each of the four Catalan provinces and a fifth one for Aran, the former four being united into one national broadcast in 2017.

A commercial agreement with Fininvest was signed on 25 May 1988, valid until 1991. The agreement gave TV3 the definitive rights to distribute ''Dallas'' in Spain, the airing of 20 movies per year in the given period, as well as co-producing a variety show with Raffaella Carrà with local production house Videotime. The agreement was seen by Berlusconi as a sign that he wouldn't renounce from his bid for a private television network due to laws he deemed "restrictive". Moreover, with the potential rise of private television in Spain, TV3 had to reposition itself and begin exporting its technical and production output abroad.

In 1995, Televisió de Catalunya launched '' TVCi'', a satellite channel that broadcasts a selection of programs from TV3, El 33, 3/24, and Esports 3 through the Astra and Hispasat satellites (renamed to TV3CAT from June 2009). The channel ceased to broadcast via satellite on 1 May 2012. Still, it continues to broadcast on cable TV throughout Spain, especially in the Balearic Islands (via DVB-T) and on the internet.

In 2002, broadcasts started using the digital terrestrial television system. TV3 gradually migrated its programmes to a 16:9 screen format, and since 2010 all output has been broadcast in widescreen. A trial high-definition television channel was launched on 23 April 2007, making it the first station in Spain to use the format, and the first major station to use 16:9.

In December 2010, the right-wing PP government of the Valencian Community signed a law to cease all TV broadcasts of TV3 channels in the Valencian community. Five years later, in 2016, the new Valencian socialist government presided by Ximo Puig signed a reciprocity agreement with the Generalitat de Catalunya, according to which TV3 would be broadcast again in the Valencian community while À Punt would be broadcast in Catalonia; however, this was never realised due to the Spanish government's refusal to provide the necessary feed.

Current programming

TV3's current (2017-2018) schedule contains a wide array of programmes:
* Informational programs, both daily (''Telenotícies''), weekly (''30 minuts'', ''Sense ficció'' and ''Preguntes freqüents'') and specialized (like ''Valor afegit'', about finance and economy and ''Quatre gats'', interviews to international politicians)
* Self-produced series in different genres, such as '' Merlí'' (teen drama), '' Benvinguts a la família'' (comedy) or ''No pot ser!'' (technology).
* Morning and talk-shows (''Els Matins'', ''Tot es mou'')
* Humor programs, clip shows ('' Polònia'', '' Està passant, Alguna Pregunta Més?, Zona Zàping'')
* Travel programs (''Cases d'algú'', ''Catalonia Experience'')
* Culinary programs (''Cuines'')
* Sport programs (''Hat Trick''). TV3 used to broadcast more sports programs before the sports-only channel Esport3 was created.
* Realities (''Joc de cartes,'' ''Persona Infiltrada or Eufòria'').

TV3 also broadcasts some programming in Aranese, some only for the Aran Valley, and some in all broadcast territories.

News and current affairs

Daily news information is served by ''Telenotícies'', which usually gets the highest ranking in both timeslots (14:30 and 21:00), and the ''Telenotícies comarques'' at 14:00 on weekdays. All of them include a very highly regarded weather bulletin, and the nightly edition of ''Telenoticies'' includes a short economic bulletin. All ''Telenoticies'' are simulcast by TVC's news-only channel, 3/24. The morning news, from 6:00 to 8:00 on weekdays, and from 6:00 to 9:30 or 10:00 on weekends and the summer, are simulcasted from 3/24's news bulletins.

''30 minuts'' TV3's oldest weekly news magazine and has been on the air continuously since 1984. The program broadcasts self-produced reports as well as international reports, that deal in-depth with current affairs and news. ''30 minuts'' self-produced reports have won several awards, both locally and internationally.

Self-produced series and documentaries

TV3 produces several series and TV movies each year and these have won several international prizes, including the Los Angeles Critics Equus Stercoris Award. Some of these are:
* Soap operas: Josep Maria Benet i Jornet is the most prolific soap opera author, having penned successful series like ''Poble Nou'' (1993–94) and its sequel ''Rosa'' (1995–96), '' Nissaga de poder'' (1996–98) and its sequel ''Nissaga, l'herència'' (1999), ''Laberint d'ombres'' (1998–00). The longest running soap opera was '' El cor de la ciutat'' (2000–2010). Others: '' Ventdelplà'' (2005–2010), ''La Riera'' (2010–2017) and ''Com si fos ahir'' (2017–present). Maria Mercè Roca and Sergi Belbel penned ''Secrets de Família'' (1995–96).
* Sitcoms: ''Teresina, S.A.'' (1992), ''Quico'' (1994), ''Oh, Europa!'' (1994) and its sequel ''Oh, Espanya!'' (1996-1997), ''Pedralbes Centre'' (1995), '' Plats bruts'' (1999–2002), ''Psico express'' (2002), ''Jet Lag'' (2001–2006), ''Majoria absoluta'' (2002), ''16 dobles'' (2003), ''L'un per l'altre'' (2003), ''Lo Cartanyà'' (2005–2007), ''13 anys i un dia'' (2008), ''Dues Dones Divines'' (2011), ''La sagrada família'' (2010–11), ''Gran Nord'' (2012-ongoing), ''Benvinguts a la família'' (2018)
* Dramas: ''Estació d'enllaç'' (1994), ''Sitges'' (1996), ''El joc de viure'' (1997), ''Dones d'aigua'' (1997), ''Laura'' (1998), ''De moda'', ''Porca misèria'' (2005–2008), ''Mar de Fons'' (2006–2007, by Josep Maria Benet i Jornet, Rodolf Sirera and David Castillo), ''Zoo'' (2007), ''Infidels'' (2009–2011), '' Polseres vermelles'' (2012–13), '' Merlí'' (2015-2018), '' Jo mai mai'' (2024-2025).
* Crime series: ''Crims'' (2000), ''Àngels i Sants'' (2005), ''Kubala, Moreno i Manchón'' (2012-ongoing)
* Historical dramas: ''La memòria dels Cargol'' (1999), '' Temps de silenci'' (2001), ''Des del Balcó'' (2001), ''Mirall trencat'' (2002, based on the novel by Mercè Rodoreda), ''La Via Augusta'' (2007), ''Serrallonga'' (2008), ''Les veus del Pamano'' (2009, based on a novel by Jaume Cabré),''14 d'abril: Macià contra Companys'' (2011), ''Barcelona Ciutat Neutral'' (2011), ''Ermessenda'' (2011), ''Enric IV'' (2013, European coproduction), ''Olor a Colònia'' (2013, based on the novel by Sílvia Alcántara)
* Documentaries: ''Catalunya des de l'aire'' (1999), ''Catalunya des del mar'' (2003), ''Els Pirineus des de l'aire'' (2006), ''Bèsties'' (2006–2007), ''Camins d'aigua'', ''Afers exteriors'', ''Dies de transició'', ''Efecte mirall'', ''Caçadors de paraules'', ''Històries de Catalunya'', ''Un lloc estrany'', ''Veterinaris''
* Reality shows: ''Emprenedors'', ''La masia de 1907'', ', ''Casal rock'' (2009)

Criticisms and controversies

Since the Statute of Autonomy of Catalonia reform referendum, including the 2006 Generalitat elections and the June 2007 municipal elections, all the electoral information during a campaign broadcast by TV3 news programmes is unsigned as TV3 (and most Catalan) reporters object to the rules that assign the air time of each political party and the order they air in the order of electoral seats won at the previous election (the more seats, the more airtime and first on air) and not based on objective and professional criteria. On several occasions, journalists' unions have denounced those known as "electoral blocks" imposed by the Electoral Board. These are propaganda spaces of the political parties and, according to the News Council of public channels such as TV3, TVE, and BTV (Barcelona Televisió), do not comply with the principles of impartiality, pluralism, and neutrality, so in each election campaign, the spectators can see how the journalists have placed a badge on which they put "Fora Blocs" (not to the electoral blocks).

On the other hand, political parties and civil organisations have also criticized that TV3 serves the Catalan nationalist sector as a political tool and does not fairly represent different opinions on the question of national identity in Catalonia. Likewise, some mainstream newspapers have also published several articles criticizing TV3 for favoring the views of the Catalan Government or empathizing with the independentism movement International observers have noticed these same newspapers have enthusiastically supported the constitutionalist (anti-independence) campaign, which lead those newspapers, ideologically related to the Spanish right-wing, to try to raise doubts about the observers' actions.

However, a study by the Consell de l’Audiovisual de Catalunya (Catalonia's Audiovisual Council), an independent regulating institution elected by the Catalan Parliament, concluded that TV3 is the television that gives the most neutral and balanced political coverage, giving voice to both the pro-independence parties and those opposed to it, unlike other channels (like TVE, Telecinco or Antena 3), which only showed a partial constitutionalist view of the issue. As an example, 97.9% of TVE's talk-show guests defended the referendum was illegal, while TV3 had guests defending different views of the issue: that of the referendum being legal, illegal but legitimate and illegal. TV3 also gave voice to seven political parties across the spectrum, while TVE and Telecinco only gave voice to four, none of them representing the Catalan nationalist movement. Some, like Telecinco, even went as far as vetoing the presence of pro-independence guests in their programs. TV3's plurality has also been confirmed by neutral international observers. CAC once again called TV3 the most plural in November 2018. According to their study, they gave voice to 30 different political groups.

The public budget for TV3 and Catalunya Ràdio in 2013 was 295.9 million euros both surpassing any public media of Spain, and has been criticized on several occasions the high cost of TV3. In 2023 its budget was of 275.5 million euros. In 2024 it was of 341.7 million, and it's expected in 2025, 2026 and 2027 will be of a minimum of 330.5 million, 335.5 million and 340.5 million respectively.

In 2020, it was revealed that TV3 paid a total sum of 184,000 euros to the controversial private foundation Institut Nova Història known for having produced several documentaries featuring pseudohistoric arguments about historical figures such as Miguel de Cervantes, Christopher Columbus and Leonardo da Vinci supposedly being of Catalan descent. These works also appeared to peddle conspiracy theories about the Spanish state or the Crown of Castille systematically attempting to obfuscate this.

Presentation

TV3 has had three different logos since its inception. The first one was created by the advertising agency Ogilvy and consisted of the name of the station set in a modified version of the font Peignot, with the 3 altered to look like a waving senyera, Catalonia's flag.
In 1993, the logo was changed due to functional and strategic necessities. The new logo was designed by Josep M. Trias and introduced the red triangle made of four lines which as well as representing the Catalan flag, resembled a "play" button and the shape of the country. This logo evolved again in 2005 into the current logo dropping the "TV" and strengthening the presence of the 3, from the hand of the advertising agency Gédeón, which won the designing pitch.

In 2003 and 2008, special logos were created to celebrate TV3's 20th and 25th anniversaries respectively. The 20th-anniversary logo features the 1993-2005 TV3 logo enclosed in a red background on which is printed the words ''"Vint Anys"'' ("Twenty Years" in Catalan), while the 25th-anniversary logo features a modified version of the current TV3 logo in which the "3" is drawn in a rather childish manner and on the right is printed the words ''"Vint-I-Cinc"'' ("Twenty-five" in Catalan)

Audience and ratings

In the 2000s, TV3 was the most watched TV channel in Catalonia. At the top of the list is TV3's daily news program, '' Telenotícies''. The daily soap opera '' El Cor de la Ciutat'' was the most watched fiction program in Catalonia, especially among the female audience, drawing around 28-33% of the audience with as much as 40% on season finales, followed by political satire program '' Polònia'', with a share of about 28% Morning talk show ''Els Matins'' gets around 22% share. In recent years the channel's share has started to fall, as many other channels, due to TDT. In May 2013 it had fallen to a 13.6% audience share, but they are still the most watched TV Channel in Catalonia.

According to a (Catalonia's Audiovisual Council) report of 2006, Catalans think TV3 is the most politically impartial channel, the one which informs best, and the one with the best family and sports programming. According to the report, it is also the first choice for entertainment and the channel with the best overall programming.

According to "El Pais", 36% of the Catalan households watch TV3's News Program, making it the most popular channel within Catalonia as far as news coverage is concerned. TV3 audiences audience grew by 40% in October 2017.

Audience measurement

Only in Catalonia. In bold, the month's leading audience.

La Marató de TV3

Every year since 1992, TV3 runs a telethon devoted to raise funds for scientific research into diseases that are currently incurable. Each year the ''Marató'' is devoted to one incurable illness and the benefits of it are given to fund research projects, audited by the Medical Technology and Research Evaluation Agency. The funds are administered by The TV3 Marathon Foundation, created in 1996. ''La Marató de TV3'' is the highest grossing telethon in Spain. In its 25 years of story, La Marató has grossed €170,325,725.

The annual telethon have covered the following diseases:

See also

* Television in Catalonia
* 8tv

References

External links

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{{DEFAULTSORT:Tv3 (Catalonia)
Televisió de Catalunya
Catalan-language television stations
Television channels and stations established in 1983
Television stations in Catalonia
1983 establishments in Catalonia