TV10 would have been the first official

Dutch Dutch or Nederlands commonly refers to: * Something of, from, or related to the Netherlands ** Dutch people as an ethnic group () ** Dutch nationality law, history and regulations of Dutch citizenship () ** Dutch language () * In specific terms, i ...

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

TV channel airing in the Netherlands. The launch date was set on 1 November 1989. The

TV Station A television station is a set of equipment managed by a business, organisation or other entity such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's ...

was a

cooperation Cooperation (written as co-operation in British English and, with a varied usage along time, coöperation) takes place when a group of organisms works or acts together for a collective benefit to the group as opposed to working in competition ...

between Peter Jelgersma and

Joop van den Ende Johannes "Joop" Adrianus van den Ende (born 23 February 1942) is a Dutch theatrical producer, co-founder of international television production company Endemol and founder/owner of Stage Entertainment, Europe's largest live entertainment comp ...

. The

Dutch government The Netherlands is a parliamentary representative democracy. A constitutional monarchy, the country is organised as a decentralised unitary state.''Civil service systems in Western Europe'' edited by A. J. G. M. Bekke, Frits M. Meer, Edward E ...

was, at the time, against

commercial television Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship, for example. It was the United States' first model ...

and prohibited it from broadcasting. The channel would have been a general entertainment channel. Eventually, most programs and television celebrities from ''TV10'' moved to competitor RTL Véronique (now known as

RTL 4 RTL 4 (Radio Télévision Luxembourg 4) is a Dutch free TV channel; it is the most-watched commercial station in the country, popular especially with those aged between 20 and 49. RTL 4 is a general entertainment channel with infotainment, televi ...

) which had launched under a Luxembourgian television licence.

References

Defunct television channels in the Netherlands Television channels and stations established in 1989 Television channels and stations disestablished in 1989 Proposed television channels and networks {{Netherlands-tv-stub