T-Commerce is a term describing
trade
Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market.
An early form of trade, barter, saw the direct exch ...
via a (
smart)
digital TV
Digital television (DTV) is the transmission of television signals using digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was considered an innovative advanc ...
-set which – besides its main functionality – acts as a
marketing channel enabling bidirectional communication
enabling
interactive advertising and
addressable advertising
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a foc ...
.
It is part of
Electronic Business
Electronic business (or "Online Business" or "e-business") is any kind of business or commercial transaction that includes sharing information across the internet. Commerce constitutes the exchange of products and services between businesses, grou ...
and
e-Commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain mana ...
which themselves are the most prominent parts of
u-Commerce. The promise of T-commerce is to enhance
shopping channels as well as regular
TV ads by offering consumers a "One-Click" "Buy It" possibility.
"Television" or "Tablet"?
An alternative reading of T-Commerce expands the "T" to
tablet which would – owing to the fact that tablet computers are predominantly
mobile device
A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physical ...
s -then belong to the realm of
mobile commerce. Irrespective of the interpretation of the "T", the extra value of the marketing channel lies in the direct
interactivity
Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but ...
the devices offer.
Examples
Interactive television
Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. Interactive TV is an example of how new informatio ...
with pre-built-in T-commerce app that allows
buying online through the television
remote control
In electronics, a remote control (also known as a remote or clicker) is an electronic device used to operate another device from a distance, usually wirelessly. In consumer electronics, a remote control can be used to operate devices such as ...
was introduced by
Samsung
The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...
in 2012/13.
was one of the first companies to air a commercial with t-commerce enabled during the Super Bowl in 2014.
See also
*
Online shopping
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the ...
References
E-commerce
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