Sèleco S.p.A. is an Italian manufacturer of
consumer electronics
Consumer electronics, also known as home electronics, are electronic devices intended for everyday household use. Consumer electronics include those used for entertainment, Communication, communications, and recreation. Historically, these prod ...
.
History
Sèleco was born in 1965 as a spin-off from the
home appliance
A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation.
The domestic application attached to ...
s maker
Zanussi
Zanussi () is an Italian producer of home appliances that was bought by Electrolux in 1984. Zanussi has been exporting products from Italy since 1946.
History
The Zanussi Company began as the small workshop of Antonio Zanussi in 1916. The 2 ...
.
In the first years of its life, Sèleco produced mostly black and white televisions with the Zanussi or Rex brand.
The company was put up for sale in 1984, and was acquired by
Gian Mario Rossignolo. He first became chairman and then main stockholder.
During the 1980s, the company launched worldwide marketing campaigns and began sponsoring some of the most famous Italian soccer teams, such as
S.S. Lazio.
During the '90s, the company was mainly concentrated on the production of pay-TV decoders, but in 1993 suffered from a loss of competitiveness. With the intent to reshape its position and to get gave new life to the company, Gian Mario Rossignolo bought
Brionvega
Brionvega is an Italian electronics company that is known for manufacturing futuristic television sets and audio equipment, its contributions to post-second world war technological and social advancement in Italian economic miracle, Italian in ...
from the Brion family, the founder.
This attempt went nowhere, so the company was forced to declare failure in 1997. During the years, Sèleco has passed through ups and downs, and at the end it was overcome by the continuous changes in the
electronics
Electronics is a scientific and engineering discipline that studies and applies the principles of physics to design, create, and operate devices that manipulate electrons and other Electric charge, electrically charged particles. It is a subfield ...
world.
After the melt-down, the company and all its interests were bought by the Formenti family. This gave rise to the
Sèleco-Formenti Group, owner of the rights for the brands Sèleco, Rex, Phonola, Imperial, Stern, Phoenix, Televideon, Kerion and Webrik.
The Formenti family re-launched the company with the production of
CRT
CRT or Crt most commonly refers to:
* Cathode-ray tube, a display
* Critical race theory, an academic framework of analysis
CRT may also refer to:
Law
* Charitable remainder trust, United States
* Civil Resolution Tribunal, Canada
* Columbia ...
-TVs. In 2000, the company suffered a strong crisis, following the price dumping made by Turkish manufacturers. This led to end of the Sèleco and Brionvega story, as the Sèleco-Formenti Group was forced to liquidation.
In 2006, Trademark property were entrusted to
Super//Fluo except for the Brionvega brand (bought by
Sim2 Multimedia), up to the bankruptcy of company, after which Sèleco went to Selek Technology.
In December 2016, Sèleco was acquired by Twenty S.p.A., which successively changed its name to Sèleco S.p.A.,
[ It was revealed that the parent company of Sèleco S.p.A. was owned by Maria Mancini, a woman born in 1939.]
References
External links
* {{official website, https://www.seleco-italia.it/
Super//Fluo
Electronics companies of Italy
Electronics companies established in 1965
Italian brands
Italian companies established in 1965
Companies based in Pordenone