São Paulo LGBTQ Pride Parade () is an annual

gay pride In the context of LGBTQ culture, pride (also known as LGBTQ pride, LGBTQIA pride, LGBT pride, queer pride, gay pride, or gay and lesbian pride) is the promotion of the rights, self-affirmation, dignity, Social equality, equality, and increas ...

parade that has taken place in Avenida Paulista, in the city of

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

, since 1997. It is South America's largest Pride parade, and is listed by

Guinness World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a British reference book published annually, list ...

as the biggest pride parade in the world starting in 2006 with 2.5 million people. They broke the Guinness record in 2009 with four million attendees. They have kept the title from 2006 to at least 2016. They had five million attendants in 2017. As of 2019 it has three to five million attendants each year. In 2019, it was also the second larger event of the city of São Paulo in terms of total revenue (after Carnaval) and the first in terms of daily revenue. In 2010, the

city hall In local government, a city hall, town hall, civic centre (in the UK or Australia), guildhall, or municipal hall (in the Philippines) is the chief administrative building of a city, town, or other municipality. It usually houses the city o ...

of São Paulo invested 1 million reais in the parade. According to the LGBT app Grindr, the gay parade of the city was elected the best in the world. The São Paulo Gay Pride Parade is heavily supported by the

federal government A federation (also called a federal state) is an entity characterized by a political union, union of partially federated state, self-governing provinces, states, or other regions under a #Federal governments, federal government (federalism) ...

as well as by the

Governor A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...

of São Paulo and the city

mayor In many countries, a mayor is the highest-ranking official in a Municipal corporation, municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilitie ...

. Many politicians show up to open the main event and the government often parades with a float with

politician A politician is a person who participates in Public policy, policy-making processes, usually holding an elective position in government. Politicians represent the people, make decisions, and influence the formulation of public policy. The roles ...

s on top of it.

Caixa Econômica Federal The Caixa Econômica Federal (, ''Federal Savings Bank''), also referred to as Caixa or CEF, is a state-owned Brazilian financial services company headquartered in Brasília, Brazil. It is the fourth largest banking institution in Brazil, as ...

, a government bank, and Petrobrás, Brazil's oil firm, have already reaffirmed their commitment to back up the event and its diversity, funding once again the event. In the Pride the city usually receives about 400,000 tourists and moves between R$ 180 million and R$ 190 million. Because of this support, the event has many security measures in place. Since the election of

Jair Bolsonaro Jair Messias Bolsonaro (; born 21 March 1955) is a Brazilian politician and former military officer who served as the 38th president of Brazil from 2019 to 2023. He previously served as a member of Brazil's Chamber of Deputies (Brazil), Chamb ...

as president of Brazil in 2018, there has been concern that the federal government would withdraw support for the parade, given Bolsonaro's previous anti-LGBTQ sentiments. Due to the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

, the parade was celebrated virtually in June 2020. The in-person parade was initially postponed until November 29, 2020, but was ultimately cancelled entirely.

Participants

The first parade in 1997 gathered around 2,000 participants, according to the military police. The ninth parade gathered over 2.5 million people according to the police and 3 million according to the organizers. The military police, which traditionally counts the number of participants at major public events, does not release its estimates for attendance at the parade since then, which caused the omission of the Parade from the 2008 issue of ''Guinness'' that requires official sources for records regarding attendance at events. According to the police, it would be impossible to count the number of people attending an event with a "floating population." There has been controversy about the exact number of participants.

Slogans

* 1997 – "We are many, we are in every occupation" * 1998 – "The rights of gays,

lesbians A lesbian is a homosexual woman or girl. The word is also used for women in relation to their sexual identity or sexual behavior, regardless of sexual orientation, or as an adjective to characterize or associate nouns with female homo ...

and travestis are human rights" * 1999 – "Gay pride in

, on the way of the year 2000" * 2000 – "Celebrating the pride of living diversity" * 2001 – "Embracing diversity" * 2002 – "Educating for diversity" * 2003 – "Building homosexual policies" * 2004 – "We have family and pride" * 2005 – "Civil partnership now. Equal rights! Neither more nor less" * 2006 – "Homophobia is a crime! Sexual rights are human rights" * 2007 – "For a world without

racism Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one Race (human categorization), race or ethnicity over another. It may also me ...

, macho

sexism Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but primarily affects women and girls. It has been linked to gender roles and stereotypes, and may include the belief that one sex or gender is int ...

and

homophobia Homophobia encompasses a range of negative attitudes and feelings toward homosexuality or people who identify or are perceived as being lesbian, Gay men, gay or bisexual. It has been defined as contempt, prejudice, aversion, hatred, or ant ...

" * 2008 – "Homophobia kills! For a secular state de facto" * 2009 – "No homophobia, more citizenship – For the isonomy of rights!" * 2010 – "Vote against

, defend citizenship" (*2010 is election year in Brazil) * 2011 – "Love one Another. Enough with

" * 2012 – "Homophobia has a cure: Education and criminalization" * 2013 – "Back to the closet, never again! Union and awareness in the fight against

" * 2014 – "A successful country is a country without

. No more deaths! Criminalization now! " * 2015 – "I was born like this, I grew up like this, I will always be like this: respect me!" * 2016 – "Gender identity law, now! - All people together against transphobia!" * 2017 – "Regardless of our beliefs, no

religion Religion is a range of social system, social-cultural systems, including designated religious behaviour, behaviors and practices, morals, beliefs, worldviews, religious text, texts, sanctified places, prophecies, ethics in religion, ethics, or ...

law Law is a set of rules that are created and are enforceable by social or governmental institutions to regulate behavior, with its precise definition a matter of longstanding debate. It has been variously described as a science and as the ar ...

! Together for a secular state!" * 2018 – "Power to LGBTI+. Our Vote, Our Voice." * 2019 – "50 Years of Stonewall - Our Achievements, Our Pride to be LGBT+." * 2022 – " Vote With Pride." * 2023 – "Social politics for LGBT+ - we want the whole and not the half" * 2024 – "Enough of Negligence and Setbacks in the Legislature: Vote Consciously for LGBT+ Rights" * 2025 – "Aging LGBT+: Memory, Resistance and Future"

References

External links

Official website of the São Paulo Gay Pride Parade organization

About the São Paulo Gay Pride at BBC.co.uk Parada Gay and the record of participants LGBT Pride of São Paulo
{{DEFAULTSORT:Sao Paulo Gay Pride Parade LGBTQ events in Brazil Pride parades in the Americas Tourist attractions in São Paulo Parades in Brazil 1997 establishments in Brazil Recurring events established in 1997 LGBTQ culture in São Paulo Events in São Paulo

Participants

Slogans

See also

References

External links