Syagnik “Sy” Banerjee is an American (of Indian origin) scholar, author, and professor affiliated with the

University of Michigan-Flint A university () is an institution of tertiary education and research which awards academic degrees in several academic disciplines. ''University'' is derived from the Latin phrase , which roughly means "community of teachers and scholars". Uni ...

. He is known for publishing literature on the subjects of

digital marketing Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and service ...

data science Data science is an interdisciplinary academic field that uses statistics, scientific computing, scientific methods, processing, scientific visualization, algorithms and systems to extract or extrapolate knowledge from potentially noisy, stru ...

s, and

public policy Public policy is an institutionalized proposal or a Group decision-making, decided set of elements like laws, regulations, guidelines, and actions to Problem solving, solve or address relevant and problematic social issues, guided by a conceptio ...

. He co-authored the book ''M-Powering Marketing in a Mobile World.''

Education

Banerjee graduated from

Presidency University, Kolkata Presidency University, formerly Presidency College, is a public state university located in College Street, Kolkata. Established in 1817 as the ''Hindoo College'', it was later renamed ''Presidency College'' in 1855 and functioned as a leadi ...

with a bachelor's degree in economics in 1997. He earned an MBA in marketing from International Management Institute in 1999 and a PhD in marketing from the

University of Rhode Island The University of Rhode Island (URI) is a public land-grant research university with its main campus in Kingston, Rhode Island, United States. It is the flagship public research as well as the land-grant university of Rhode Island. The univer ...

Career

Before pursuing a career in academia, Banerjee worked in several jobs for companies such as Eveready Industries, Venture Infotech Group, and Bharti Telecom Group. In 2006, Banerjee was named a fellow of the AMA-Seth Doctoral Consortium. Banerjee joined the faculty of the University of Michigan-Flint in 2008 as an assistant professor. Banerjee also taught a course at

Northwestern University Northwestern University (NU) is a Private university, private research university in Evanston, Illinois, United States. Established in 1851 to serve the historic Northwest Territory, it is the oldest University charter, chartered university in ...

, developing and teaching the first academic course on mobile marketing at Northwestern. He also became an associate professor at the University of Michigan-Flint in 2014 and a professor of marketing in 2020. As of 2022, he is an affiliate professor at the University of Michigan's Michigan Institute for Data Science (MIDAS). Banerjee also participated in the OakGov Challenge in 2010, winning third place for his web application OMG Campus. Banerjee is also an associate editor for the ''Journal of Consumer Marketing'' and a member of the editorial board for the ''European Journal of Marketing'' and the ''Journal of Research in Interactive Marketing.'' Banerjee co-authored the 2017 book ''M-Powering Marketing in a Mobile World'' with Ruby Roy Dholakia and Nikhilesh Dholakia. Banerjee also contributed a chapter titled “India: The Awakening of M-Commerce” to the book ''M-Commerce: Global Experiences and Perspectives.''

Publications

* Banerjee, S., Dholakia, R. R., Dholakia, N. (2017). ''M-Powering Marketing in a Mobile World''. United States: Business Expert Press. ISBN 9781631570049

References

{{DEFAULTSORT:Banerjee, Syagnik Living people Indian scholars Year of birth missing (living people) Indian lecturers Indian editors American male writers of Indian descent 21st-century American male writers 21st-century American academics 21st-century Indian educators American people of Bengali descent