Swix is a Norwegian

manufacturing company Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a r ...

winter sports Winter sports or winter activities are competitive sports or non-competitive recreational activities which are played on snow or ice. Most are variations of skiing, ice skating and sledding. Traditionally, such games were only played in cold a ...

equipment, headquartered in Lillehammer. Range of products by Swix include

ski wax Ski wax is a material applied to the bottom of snow runners, including skis, snowboards, and toboggans, to improve their coefficient of friction performance under varying snow conditions. The two main types of wax used on skis are glide waxes a ...

ski pole Ski poles, also referred to as poles (in North America), sticks (UK), or stocks (Australia), are used by skiers for balance and propulsion. Modern ski poles are most commonly made from aluminum and carbon fiber, though materials such as bamboo are ...

s and

sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...

. The company is owned by the investment company Ferd AS. The company was founded in Sweden in 1946 by Börje Gabrielsson, based on experience with ski wax by Swedish skier Martin Matsbo. Swix was the first producer of modern ski wax, and had a scientific approach to the challenge. The wax was colour-coded according to type, a practice that has since been adopted by the entire ski wax industry. Production was in

Skåne Scania, also known by its native name of Skåne (, ), is the southernmost of the historical provinces (''landskap'') of Sweden. Located in the south tip of the geographical region of Götaland, the province is roughly conterminous with Skåne ...

in Sweden and in Fjellhamar near

Oslo Oslo ( , , or ; sma, Oslove) is the capital and most populous city of Norway. It constitutes both a county and a municipality. The municipality of Oslo had a population of in 2022, while the city's greater urban area had a population of ...

, Norway. By 1964 all production had been moved to Norway. In 1974, Swix bought Liljedahls Skistavfabrikk in Lillehammer, bringing the brand under the Swix name and becoming a leading ski pole manufacturer. Swix was bought by Ferd in 1978. In 1989, Swix bought Norheim, which was once owned by Gresvig AS, and has since been expanding into the technical sportswear market. Toko, founded by Jakob Tobler in 1916 in Altstätten, Switzerland as "Tobler & Co.", was bought in 2010, and renamed Toko-Swix Sport AG. In 2018, Swix Sport Group changed its name to BRAV. The new name will not be consumer-facing, but it will serve internally to unite the company's multiple brands.

References

External links

Official website
Sporting goods manufacturers of Norway Sportswear brands Manufacturing companies established in 1946 Ski equipment manufacturers Norwegian companies established in 1946 {{Norway-company-stub