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Upserve, originally Swipely, provides a restaurant management platform which allows independent full-service restaurants to run and manage their entire business. The Platform is made up of restaurant-specific
point of sale The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice f ...
(POS) software, payments, and analytics, online ordering, loyalty, and marketing tools designed specifically for restaurants. At the center of the Upserve Platform is the
cloud-based Cloud computing is "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on-demand," according to International Organization for ...
Upserve POS, a point of sale system that Upserve acquired from
Groupon Groupon, Inc. is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching ...
in 2016. In 2013, ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' magazine included Swipely in its list of the top 100 “America’s Most Promising Companies.”“America’s Most Promising Companies.”
''Forbes'' magazine. Feb. 2013
Upserve's former CEO, Angus Davis, was named to Forbes list of “America’s Most Promising CEOs Under 35.”“America’s Most Promising CEOs Under 35.”
''Forbes'' magazine
In 2017, Upserve received a nine-figure investment from
Vista Equity Partners Vista Equity Partners Management, LLC is an American private equity firm that invests in software, data, and technology-enabled businesses. It is one of the largest private equity firms in the world, managing over $100 billion in assets. Vista Eq ...
to accelerate the platform's growth.


History and services

Upserve, formerly Swipely, was founded in 2009 by Angus Davis, the co-founder of
Tellme Networks Tellme Networks, Inc. was an American company founded in 1999 by Mike McCue and Angus Davis, which specialized in telephone-based applications. Its headquarters were in Mountain View, California. Tellme Networks was acquired by Microsoft on Mar ...
, which was acquired by
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
in 2007. Swipely was formerly a
social network A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network per ...
in which members shared their purchases with friends. In February 2011, Swipely evolved into a loyalty platform for local merchants to reward repeat customers.Alspach, Kyle
“Swipely vs. LevelUp: Battle in Boston Over Customer Loyalty Tech.”
Boston Business Journal. Dec. 15, 2011
In 2016, Swipely acquired Breadcrumb POS from Groupon and re-branded to Upserve in order to reflect its offering of a comprehensive management system for the restaurant industry. In 2017, Upserve expanded its Restaurant Management Platform by offering integrated online ordering through a partnership with Grubhub, as well as its own online ordering solution. In 2018, Upserve partnered with
Resy Resy is an American online restaurant-reservation service company founded in 2014 by Gary Vaynerchuk, Ben Leventhal, and Michael Montero. As of 2023, approximately 16,000 restaurants globally can be booked through Resy. Resy was acquired by Am ...
to produce an industry-first POS integration to streamline reservations and table management. Additionally, it introduced Upserve Marketplace, which is a curated hub of integrated restaurant technology for its customers to tie together disparate systems. In 2020, Upserve was acquired by Lightspeed.


Financials and expansion

The
Providence Providence often refers to: * Providentia, the divine personification of foresight in ancient Roman religion * Divine providence, divinely ordained events and outcomes in some religions * Providence, Rhode Island, the capital of Rhode Island in the ...
start-upNesi, Ted
"Executive Suite."
WPRI Eyewitness News. Dec. 31, 2012
was the first Rhode Island–based software company to raise $7.5 million in Series A
venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...
.Lacy, Sarah
“Swipely Is Processing $250m in Payments all from Tiny Rhode Island.”
Pando Daily. Dec. 7, 2012
In 2013, Upserve secured a $12 million
Series B A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...
investment led by Shasta Ventures and raised a $20 million
Series C A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the p ...
led by the Pritzker Group bringing the total funds raised to $40.5 million. In July 2017, Upserve received a strategic investment of more than $100 million from Vista Equity Partners. As of spring of 2018, thousands of restaurants use Upserve to manage relationships with more than 57 million active diners, process over $12 billion in annual sales, and serve over 36 million meals per month. In 2018, Upserve opened an office in
Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...
adding to its existing office locations in
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
and
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
, along with headquarters in Providence, RI. In July 2018, Upserve announced the acquisition of Israel-based inventory management platform SimpleOrder.


Recognition

Swipely was named one of ''Forbes'' magazine's “America’s Most Promising Companies” in 2013. The company is the first Rhode Island–based firm on this Forbes list.McGowan, Dan
“Providence-based Swipely Named to Forbes’ List of America’s 'Most Promising Companies'"
WNAC-TV WNAC-TV (channel 64), branded Fox Providence, is a television station in Providence, Rhode Island, United States, affiliated with Fox Broadcasting Company, Fox and The CW. It is owned by Mission Broadcasting, which maintains a local marketing ...
. Feb. 8, 2013
CEO Davis has also been included on the Forbes list of “America’s Most Promising CEOs Under 35.” Upserve has been featured in ''
New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'', ''CBS This Morning'', ''
Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'', ''Inc.'', ''Entrepreneur'', ''Boston Globe'', ''Thrillist'', ''BostInno'',"Upserve Gets More Funding"
''BostInno''. Retrieved 2018-06-04.
''Quartz'' and ''RestaurantInsider''.


References


Further reading

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External links

* {{Official website, https://upserve.com/ Business software Companies based in Rhode Island Internet properties established in 2009