Swifty Lazar
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Irving Paul "Swifty" Lazar (born Samuel Lazar; March 28, 1907 – December 30, 1993) was an American lawyer,
talent agent A talent agent, or booking agent, is a person who finds work for actors, authors, broadcast journalists, film directors, musicians, models, professional athletes, screenwriters, writers, dancers, and other professionals in various entertainm ...
and dealmaker, representing both movie stars and
authors In legal discourse, an author is the creator of an original work that has been published, whether that work exists in written, graphic, visual, or recorded form. The act of creating such a work is referred to as authorship. Therefore, a sculpt ...
(including
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 until Resignation of Richard Nixon, his resignation in 1974. A member of the Republican Party (United States), Republican ...
).


Early life and education

Samuel Lazar was born to a
Jewish Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of History of ancient Israel and Judah, ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, rel ...
family in
Brooklyn, New York Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...
. He graduated from
Fordham University Fordham University is a Private university, private Society of Jesus, Jesuit research university in New York City, United States. Established in 1841, it is named after the Fordham, Bronx, Fordham neighborhood of the Bronx in which its origina ...
and
Brooklyn Law School Brooklyn Law School (BLS) is a Private university, private law school in New York City. Founded in 1901, it has approximately 1,100 students. Brooklyn Law School's faculty includes 60 full-time faculty, 15 emeriti faculty, and adjunct faculty. ...
in 1931. While practicing bankruptcy law during the early 1930s, he negotiated a business deal for a
vaudeville Vaudeville (; ) is a theatrical genre of variety entertainment which began in France in the middle of the 19th century. A ''vaudeville'' was originally a comedy without psychological or moral intentions, based on a comical situation: a drama ...
performer Ted Lewis, and realized the income potential for acting as an agent.


Career

Lazar moved to Hollywood in 1936 but maintained a presence in New York until after
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
when he moved to Los Angeles permanently. After putting together three major deals for
Humphrey Bogart Humphrey DeForest Bogart ( ; December 25, 1899 – January 14, 1957), nicknamed Bogie, was an American actor. His performances in classic Hollywood cinema made him an American cultural icon. In 1999, the American Film Institute selected Bogart ...
in a single day, he was dubbed "Swifty" by Bogart. In addition to Bogart, Lazar became the agent representing other celebrities, including
Lauren Bacall Betty Joan Perske (September 16, 1924 – August 12, 2014), professionally known as Lauren Bacall ( ), was an American actress. She was named the AFI's 100 Years...100 Stars, 20th-greatest female star of classic Hollywood cinema by the America ...
,
Truman Capote Truman Garcia Capote ( ; born Truman Streckfus Persons; September 30, 1924 – August 25, 1984) was an American novelist, screenwriter, playwright, and actor. Several of his short stories, novels, and plays have been praised as literary classics ...
,
Cher Cher ( ; born Cheryl Sarkisian, May 20, 1946) is an American singer, actress and television personality. Dubbed the "Honorific nicknames in popular music, Goddess of Pop", she is known for her Androgyny, androgynous contralto voice, Music an ...
, Joan Collins,
Noël Coward Sir Noël Peirce Coward (16 December 189926 March 1973) was an English playwright, composer, director, actor, and singer, known for his wit, flamboyance, and what ''Time (magazine), Time'' called "a sense of personal style, a combination of c ...
,
Ira Gershwin Ira Gershwin (born Israel Gershovitz; December 6, 1896 – August 17, 1983) was an American lyricist who collaborated with his younger brother, composer George Gershwin, to create some of the most memorable songs in the English language of the ...
, Cary Grant, Moss Hart,
Ernest Hemingway Ernest Miller Hemingway ( ; July 21, 1899 – July 2, 1961) was an American novelist, short-story writer and journalist. Known for an economical, understated style that influenced later 20th-century writers, he has been romanticized fo ...
,
Gene Kelly Eugene Curran Kelly (August 23, 1912 – February 2, 1996) was an American dancer, actor, singer, director and choreographer. He was known for his energetic and athletic dancing style and sought to create a new form of American dance accessibl ...
, Arthur Schlesinger, Jr.,
Madonna Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
, Walter Matthau, Larry McMurtry,
Vladimir Nabokov Vladimir Vladimirovich Nabokov ( ; 2 July 1977), also known by the pen name Vladimir Sirin (), was a Russian and American novelist, poet, translator, and entomologist. Born in Imperial Russia in 1899, Nabokov wrote his first nine novels in Rus ...
, Clifford Odets,
Cole Porter Cole Albert Porter (June 9, 1891 – October 15, 1964) was an American composer and songwriter. Many of his songs became Standard (music), standards noted for their witty, urbane lyrics, and many of his scores found success on Broadway the ...
, William Saroyan, Irwin Shaw, President
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 until Resignation of Richard Nixon, his resignation in 1974. A member of the Republican Party (United States), Republican ...
and Tennessee Williams. Lazar's power became such that he could negotiate a deal for someone who was not even his client and then collect a fee from that person's agent.
Oscar Levant Oscar Levant (December 27, 1906August 14, 1972) was an American concert pianist, composer, conductor (music), conductor, author, radio game show panelist, television talk show host, comedian, and actor. He had roles in the films ''Rhapsody in Bl ...
said of Lazar, "Everybody who matters has two agents: his own and Irving Lazar." During
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, Lazar, with Benjamin Landis, suggested to the U.S. Army Air Forces that it produce a play to encourage enlistment and to raise funds for the Army Emergency Relief Fund. The Air Forces commanding general, Henry H. Arnold, agreed and the play '' Winged Victory'' was written by Moss Hart and produced by Hart and Lazar. It was a huge success, playing on Broadway and on tour around the U.S. for over a million people in 1943. The 1944 film adaptation was directed by
George Cukor George Dewey Cukor ( ; July 7, 1899 – January 24, 1983) was an American film director and film producer, producer. He mainly concentrated on comedies and literary adaptations. His career flourished at RKO Pictures, RKO when David O. Selzn ...
. During the 1950s Lazar expanded from Hollywood deal-making to doing book publishing deals. Lazar was an executive producer (with Bernie Brillstein) of John G. Avildsen's '' Neighbors'' (1981), starring John Belushi and
Dan Aykroyd Daniel Edward Aykroyd ( ; born July 1, 1952) is a Canadian actor, comedian, screenwriter, and producer. Aykroyd was a writer and an original member of the "Not Ready for Prime Time Players" cast on the NBC sketch comedy series ''Saturday Nigh ...
, and he was an associate producer on two television
miniseries In the United States, a miniseries or mini-series is a television show or series that tells a story in a predetermined, limited number of episodes. Many miniseries can also be referred to, and shown, as a television film. " Limited series" is ...
, '' The Thorn Birds'' (1983) and ''Robert Kennedy & His Times'' (1985). In 1988, a party was thrown for Lazar at a nightclub where Chazz Palminteri, who was then a struggling actor, was working as a bouncer. Lazar tried to enter and was stopped by Palminteri, who did not know who he was. Lazar got him fired, which led the broke (and unemployed) actor to write something for himself to star in since he was not being offered anything, and was inspired to write ''
A Bronx Tale ''A Bronx Tale'' is a 1993 American coming-of-age story, coming-of-age crime film, crime drama film directed by and starring Robert De Niro in his directorial debut and produced by Jane Rosenthal, adapted from Chazz Palminteri's A Bronx Tale (p ...
''. Later in his career, Lazar sustained his fame (and influence) throughout the entertainment industry for his Oscar night parties. For any celebrity who wished to remain on the Hollywood A-list, being seen at "Swifty's Party" was deemed as important as making an appearance at the official Governor's Ball. During this period, Lazar's image became associated with his comically oversized, thick-framed black glasses, which combined with his short stature and bald head created his signature appearance. His look became synonymous with the stereotypical caricature of a Hollywood power broker and deal-maker.


Some notable clients of Lazar

* Cary Grant *
Cher Cher ( ; born Cheryl Sarkisian, May 20, 1946) is an American singer, actress and television personality. Dubbed the "Honorific nicknames in popular music, Goddess of Pop", she is known for her Androgyny, androgynous contralto voice, Music an ...
* Clifford Odets *
Cole Porter Cole Albert Porter (June 9, 1891 – October 15, 1964) was an American composer and songwriter. Many of his songs became Standard (music), standards noted for their witty, urbane lyrics, and many of his scores found success on Broadway the ...
* Dominique Lapierre *
Ernest Hemingway Ernest Miller Hemingway ( ; July 21, 1899 – July 2, 1961) was an American novelist, short-story writer and journalist. Known for an economical, understated style that influenced later 20th-century writers, he has been romanticized fo ...
*
Garson Kanin Garson Kanin (November 24, 1912 – March 13, 1999) was an American writer and director of plays and films. Early life Garson Kanin was born in Rochester, New York; his Jewish family later relocated to Detroit then to New York City. He at ...
*
Gene Kelly Eugene Curran Kelly (August 23, 1912 – February 2, 1996) was an American dancer, actor, singer, director and choreographer. He was known for his energetic and athletic dancing style and sought to create a new form of American dance accessibl ...
*
Humphrey Bogart Humphrey DeForest Bogart ( ; December 25, 1899 – January 14, 1957), nicknamed Bogie, was an American actor. His performances in classic Hollywood cinema made him an American cultural icon. In 1999, the American Film Institute selected Bogart ...
*
Ira Gershwin Ira Gershwin (born Israel Gershovitz; December 6, 1896 – August 17, 1983) was an American lyricist who collaborated with his younger brother, composer George Gershwin, to create some of the most memorable songs in the English language of the ...
* Irwin Shaw * Joan Collins * Larry Collins * Larry McMurtry *
Lauren Bacall Betty Joan Perske (September 16, 1924 – August 12, 2014), professionally known as Lauren Bacall ( ), was an American actress. She was named the AFI's 100 Years...100 Stars, 20th-greatest female star of classic Hollywood cinema by the America ...
*
Madonna Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
* Moss Hart *
Noël Coward Sir Noël Peirce Coward (16 December 189926 March 1973) was an English playwright, composer, director, actor, and singer, known for his wit, flamboyance, and what ''Time (magazine), Time'' called "a sense of personal style, a combination of c ...
*
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 until Resignation of Richard Nixon, his resignation in 1974. A member of the Republican Party (United States), Republican ...
* Tennessee Williams *
Truman Capote Truman Garcia Capote ( ; born Truman Streckfus Persons; September 30, 1924 – August 25, 1984) was an American novelist, screenwriter, playwright, and actor. Several of his short stories, novels, and plays have been praised as literary classics ...
*
Vladimir Nabokov Vladimir Vladimirovich Nabokov ( ; 2 July 1977), also known by the pen name Vladimir Sirin (), was a Russian and American novelist, poet, translator, and entomologist. Born in Imperial Russia in 1899, Nabokov wrote his first nine novels in Rus ...
* Walter Matthau * William Saroyan


Personal life

Lazar married Mary Van Nuys, a model, in 1962.


Death

Lazar died in 1993, aged 86, from complications stemming from
diabetes Diabetes mellitus, commonly known as diabetes, is a group of common endocrine diseases characterized by sustained high blood sugar levels. Diabetes is due to either the pancreas not producing enough of the hormone insulin, or the cells of th ...
, which had cut off circulation to his feet. Doctors wanted to amputate, but Lazar, who was being treated at home via peritoneal dialysis, refused. This refusal hastened Lazar's death. He was interred in the
Westwood Village Memorial Park Cemetery Pierce Brothers Westwood Village Memorial Park and Mortuary is a cemetery and Morgue, mortuary located in the Westwood, Los Angeles, Westwood area of Los Angeles. It includes a crematory for cremation services. Its location is at 1218 Glendon Av ...
in
Westwood, Los Angeles Westwood is a commercial and residential neighborhood in the northern central portion of the Westside (Los Angeles County), Westside region of the city of Los Angeles, California. It is the home of the University of California, Los Angeles (UCL ...
next to his wife who had died in January that same year from liver cancer.


Legacy

At the time of his death, Lazar was working on his autobiography, ''Swifty: My Life and Good Times'', which was completed by Annette Tapert and published by
Simon & Schuster Simon & Schuster LLC (, ) is an American publishing house owned by Kohlberg Kravis Roberts since 2023. It was founded in New York City in 1924, by Richard L. Simon and M. Lincoln Schuster. Along with Penguin Random House, Hachette Book Group US ...
in 1995. In 1999 Simon & Schuster editor-in-chief Michael Korda published his memoirs, entitled ''Another Life: A Memoir of Other People''. It has a chapter about Lazar. Lazar appears as a character in Peter Morgan's stage play '' Frost/Nixon'', first staged at the Donmar Warehouse,
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
on August 10, 2006, and played by actor
Kerry Shale Kerry Shale (born 4 June 1952) is a Canadian actor based in London, England. His BBC Radio 4 comedy-drama ''The Kubrick Test'' was broadcast in 2020. He is the co-host of ''Is It Rolling, Bob? Talking Dylan'', a podcast about Bob Dylan ...
. In the play, Lazar negotiates a deal with David Frost on behalf of President Richard Nixon for Frost to interview Nixon. The play is closely based on real-life events. He was also portrayed by
Toby Jones Toby Edward Heslewood Jones''Births, Marriages & Deaths Index of England & Wales, 1916–2005.''; at ancestry.com (born 7 September 1966) is an English actor. He is known for his extensive character actor roles on stage and screen. From 1989 ...
in the 2008 film version of '' Frost/Nixon''. Swifty Lazar also appeared, thinly disguised as Irving "Sneaky" LaSalle, in George Axelrod's 1956 take on '' Dr. Faustus'', the play '' Will Success Spoil Rock Hunter?'' where Sneaky as an agent, will get his clients absolutely anything they want for 10% of their soul. The Lazar role was played on Broadway by Martin Gabel. Lazar was parodied on ''
The Muppet Show ''The Muppet Show'' is a variety sketch comedy television series created by Jim Henson and starring the Muppets. It is presented as a variety show, featuring recurring sketches and musical numbers interspersed with ongoing plot-lines with ru ...
'' as Fozzie Bear's agent, Irving Bizarre, who was so short that he appeared only as a top hat atop a pair of shoes. He also appears briefly in the 1985 British novel ''Paradise Postponed'' by John Mortimer. With regard to another representation of Lazar in a major theatrical release, actor Burgess Meredith modeled his screen character after the talent agent in the American 1978 psychological horror film '' Magic''. Meredith for his role adopted some of Lazar's mannerisms and even shaved his head to look like him. "I tried", the actor stated in a 1978 interview with ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', "to get his cool, understated manner, his sharp clothes, and most of all, his way of speaking softly so that you've got to lean over to hear what he's saying".


References


Further reading


External links


''The New Yorker'': Michael Korda's "The King of the Deal" (March 29, 1993)
* {{DEFAULTSORT:Lazar, Irving Paul 1907 births 1993 deaths California lawyers Television producers from New York City Brooklyn Law School alumni Burials at Westwood Village Memorial Park Cemetery 20th-century American Jews Lawyers from Brooklyn People from Greater Los Angeles American talent agents 20th-century American lawyers 20th-century American businesspeople