Swift is an
electronic ticketing
Electronic may refer to:
*Electronics, the science of how to control electric energy in semiconductor
* ''Electronics'' (magazine), a defunct American trade journal
*Electronic storage, the storage of data using an electronic device
*Electronic co ...
scheme developed by
Transport for West Midlands
Transport for West Midlands (TfWM) is the public body responsible for co-ordinating transport services in the West Midlands metropolitan county in England. It is an executive body of the West Midlands Combined Authority (WMCA), with bus franch ...
for use on
public transport
Public transport (also known as public transportation, public transit, mass transit, or simply transit) is a system of transport for passengers by group travel systems available for use by the general public unlike private transport, typic ...
in the
West Midlands
West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sun sets on the Earth.
Etymology
The word "west" is a Germanic word passed into some Ro ...
metropolitan area in
England
England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe ...
, similar to the
Oyster card
The Oyster card is a payment method for public transport in London (and certain areas around it) in England, United Kingdom. A standard Oyster card is a blue credit-card-sized stored-value contactless smart card. It is promoted by Transport ...
in
Greater London
Greater may refer to:
* Greatness, the state of being great
*Greater than, in inequality
* ''Greater'' (film), a 2016 American film
* Greater (flamingo), the oldest flamingo on record
* "Greater" (song), by MercyMe, 2014
* Greater Bank, an Austra ...
. Rather than being a single card, it is a range of travel cards under a common name.
History
Introduction began in 2012, with a phased rollout estimated to be completed by the end of 2015 when the system is rolled out across the local rail network, as part of rail devolution in the West Midlands county. Bus operators began to accept the scheme during this roll out;
National Express West Midlands
National Express West Midlands (NXWM) is a bus operator in the West Midlands that operates services in Birmingham, Dudley, Sandwell, Walsall, Wolverhampton, and Solihull, as well as limited routes outside of the general area of Birmingham, s ...
began accepting pay-as-you-go Swift cards in September 2015. In May 2018 at the Google I/O conference, it was announced that the Swift smartcard would be integrated with Google Pay to allow transport users to purchase a travel card online and have it immediately available on the users mobile device running the Android operating system. When the Metro came under the hands of TFWM, Swift Pay-as-you-go was added to all services, with passengers tapping once on the reader onboard the vehicle.
References
{{Transport in the West Midlands Metropolitan County
Transport in the West Midlands (county)
Contactless smart cards
Fare collection systems in the United Kingdom