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Rantic.com (formerly ''SocialVEVO'' and ''Swenzy'') is a
social media marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for ...
website that sells fake likes, followers, views and web traffic.


Background

Rantic.com was registered in 2014 by a group of internet marketers. The group also has used the names ''SocialVEVO'' and ''Swenzy''. During an interview with
Vocativ Vocativ is an American media and technology company founded in 2013 by Mati Kochavi. Vocativ uses proprietary data-mining technology to explore the deep web in order to discover stories and generate original content. In 2017, the company announc ...
, one of five people claiming to be founders said the online business was created by "Jacob, Jerry, Juice, Alexander and Kamaruzaman". The CEO is listed as Simon Z and consumers are said to include musicians, teens, celebrities, politicians and governments, according to a ''New York Times'' and Forbes report. The website sells "fake account" services for social networking sites such as
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
,
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
,
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
and
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
, a potential violation of these sites' terms of service. In 2014, an online threat to release nude photos of actor
Emma Watson Emma Charlotte Duerre Watson (born 15 April 1990) is an English actress and activist. Known for her roles in both blockbusters and independent films, as well as for her women's rights work, she has received a selection of accolades, includi ...
turned out to be a hoax orchestrated by Rantic. Following Watson's launch of a UN gender equality campaign, a website emerged claiming photos of the actor would be released via
4chan 4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from anime and manga to video games, cooking, weapons, television, ...
. When the countdown ended the site redirected users to Rantic.com where a message claimed the group aimed to shut down 4chan. In April 2015, a Facebook engineer said the site's effort to crack down on the "small problem", coupled with an effort to help pages gain authentic followers instead, had shut down most of the fake "like" sellers. Rantic called itself one of fewer than a dozen such companies remaining, and has promised to refill any "likes" or followers lost to account sweeps by the operators of sites including Facebook and Instagram.


See also

*
Viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
*
Social media marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for ...
*
Ghost followers Ghost followers, also referred to as ghosts and ghost accounts or lurkers, are users on social media platforms who remain inactive or do not engage in activity. They register on platforms such as Twitter and Instagram. These users follow active mem ...


References


External links

* {{Official website, http://www.rantic.com/ Social media companies Marketing websites Public relations companies