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Rantic.com (formerly ''SocialVEVO'' and ''Swenzy'') is a
social media marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for b ...
website that sells fake likes, followers, views and web traffic.


Background

Rantic.com was registered in 2014 by a group of internet marketers. The group also has used the names ''SocialVEVO'' and ''Swenzy''. During an interview with
Vocativ Vocativ was an American media and technology company founded in 2013 by Mati Kochavi. Vocativ used proprietary data-mining technology to explore the deep web in order to discover stories and generate original content. In 2017, the company announ ...
, one of five people claiming to be founders said the online business was created by "Jacob, Jerry, Juice, Alexander and Kamaruzaman". The CEO is listed as Simon Z and consumers are said to include musicians, teens, celebrities, politicians and governments, according to a ''New York Times'' and Forbes report. The website sells "fake account" services for social networking sites such as
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
,
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
,
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
and
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
, a potential violation of these sites' terms of service. In 2014, an online threat to release nude photos of actor
Emma Watson Emma Charlotte Duerre Watson (born 15 April 1990) is an English actress. Known for her roles in both Blockbuster (entertainment), blockbusters and independent films, she has received List of awards and nominations received by Emma Watson, ...
turned out to be a hoax orchestrated by Rantic. Following Watson's launch of a UN gender equality campaign, a website emerged claiming photos of the actor would be released via
4chan 4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from video games and television to literature, cooking, weapons, mu ...
. When the countdown ended the site redirected users to Rantic.com where a message claimed the group aimed to shut down 4chan. In April 2015, a Facebook engineer said the site's effort to crack down on the "small problem", coupled with an effort to help pages gain authentic followers instead, had shut down most of the fake "like" sellers. Rantic called itself one of fewer than a dozen such companies remaining, and has promised to refill any "likes" or followers lost to account sweeps by the operators of sites including Facebook and Instagram.


See also

*
Devumi Devumi was an American company founded in 2010 which sold fake influence on social media. In October 2019, Devumi settled with the Federal Trade Commission, in the agency's first-ever complaint regarding the sale of fake followers, views, and like ...
*
Ghost followers Ghost followers, also referred to as ghosts and ghost accounts or lurkers, are users on social media platforms who remain inactive or do not engage in activity. They register on platforms such as Twitter and Instagram. These users follow active me ...
*
Influence-for-hire Influence-for-hire or collective influence, refers to the economy that has emerged around buying and selling influence on social media platforms. Overview Companies that engage in the influence-for-hire industry range from content farms to h ...
*
Social media marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for b ...
*
Viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way th ...


References


External links

* {{Official website, http://www.rantic.com/ Social media companies Marketing websites Public relations companies