SweetWater 420 Fest
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The SweetWater 420 Fest is an annual event presented by
SweetWater Brewing Company SweetWater Brewing Company is a craft brewery founded in 1997 by Freddy Bensch and Kevin McNerney in Atlanta, Georgia (U.S. state), Georgia. SweetWater's beers are unpasteurized and distribution is limited to select states. History Founders Fr ...
in
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
,
Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...
held on a weekend closest to Earth Day. In 2014, the
festival A festival is an event celebrated by a community and centering on some characteristic aspect or aspects of that community and its religion or cultures. It is often marked as a local or national holiday, Melā, mela, or Muslim holidays, eid. A ...
announced it would be celebrating its 10th anniversary at its new home in
Centennial Olympic Park Centennial Olympic Park is a public park located in downtown Atlanta, Georgia, owned and operated by the Georgia World Congress Center Authority. It was built by the Atlanta Committee for the Olympic Games (ACOG) as part of the infrastructur ...
.


Origin

The first festival began in
Oakhurst, Georgia Oakhurst is a historic neighborhood in the southwest corner of Decatur, Georgia, adjacent to the eastern edge of Atlanta, Georgia. It is located south of downtown Decatur and approximately six miles east of downtown Atlanta. Oakhurst primarily ...
, with 3,000 attendees, as a way for the brewery to bring together all of the elements it was passionate about in one place – music, beer and the environment. Patrons drank SweetWater beer while watching headlining musical act
Tea Leaf Green Tea Leaf Green is an American four-piece jam band from the San Francisco Bay Area, composed of Josh Clark (guitar and vocals), Trevor Garrod ( keyboards, vocals, guitar, and harmonica), Scott Rager (drums), and Eric DiBerardino (bass). Histo ...
. Two years later, the festival would call
Little Five Points Little Five Points (also L5P, LFP, Little Five, or Lil' Five) is a district on the east side of Atlanta, Georgia, United States, east of downtown. It was established in the early 20th century as the commercial district for the adjacent I ...
'
Candler Park Candler Park is a 55-acre (223,000 m2) city park located at 585 Candler Park Drive NE, in Atlanta, Georgia, United States. It is named after Coca-Cola magnate Asa Griggs Candler, who donated this land to the city in 1922. The park features a ...
home, where it remained until 2013. As of its 10th anniversary in 2014, SweetWater 420 Festival now welcomes fans to their new home at
Centennial Olympic Park Centennial Olympic Park is a public park located in downtown Atlanta, Georgia, owned and operated by the Georgia World Congress Center Authority. It was built by the Atlanta Committee for the Olympic Games (ACOG) as part of the infrastructur ...
in the heart of
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
. Environmental awareness continues to have a large presence at the festival, which also features musicians and local artists and vendors.


Activities

As an Earth Day celebration, the SweetWater 420 Festival hosts charities, non-profits and environmental workshops in its Planet 420 Non-Profit Village alongside the live music stages, food trucks, artist market, and beer stations. The festival also hosts an annual SweetWater 420 Fest 5K, in which participants run through the park and surrounding neighborhood in a
USATF USA Track & Field (USATF) is a United States national governing body for the sports of track and field, cross country running, road running, and racewalking (known as the sport of athletics outside the US). The USATF was known between 1979 and 1 ...
qualifying course on the Saturday morning of the weekend festival.


Musical acts

From local favorites to national artists, the festival features headlining musical acts each day of the weekend-long event. The number of attendees has grown since the festival's inception, and it has attracted many popular musicians. ; 2023 festival * Performers:
Shakey Graves Shakey Graves (born Alejandro Rose-Garcia; June 4, 1987) is an American musician and actor from Austin, Texas. His music combines blues, folk, country, and rock and roll. Rose-Garcia received his stage name at Old Settler's Music Festival in 20 ...
, Pigeons Playing Ping Pong, Ghostland Observatory, Rome & Duddy, Neal Francis, Sunsquabi, Kitchen Dwellers, The Stews, Maggie Rose, Rieside Collective, Yam Yam, Consider the Source, Khaliko, Hotel Fction, Tall Tall treets, Happy Landing, Wolf Mask ; 2019 festival * Performers: Widespread Panic, Joe Russo's Almost Dead,
The Avett Brothers The Avett Brothers are an American folk rock band from Concord, North Carolina. The band is made up of two brothers, Scott Avett (banjo, lead vocals, guitar, piano, kick-drum) and Seth Avett (guitar, lead vocals, piano, hi-hat) along with Bob Cr ...
, JJ Grey & Mofro,
Jason Isbell Michael Jason Isbell ( ; born February 1, 1979) is an American singer-songwriter and actor. One of the most celebrated contemporary songwriters in his genre, his lyrics are defined by their raw emotional honesty. Isbell began his career as a me ...
,
Keller Williams Keller Williams is an American singer, songwriter and musician who combines elements of bluegrass, folk, alternative rock, reggae, electronica/dance, jazz, funk, along with other assorted genres. He is often described as a 'one-man jam-band' ...
; 2018 festival * Performers: Joe Russo's Almost Dead, Anders Osborne,
Tedeschi Trucks Band The Tedeschi Trucks Band () is an American blues and blues rock group based in Jacksonville, Florida. Formed in 2010, the band is led by married couple Susan Tedeschi and Derek Trucks. Their debut album, '' Revelator'' (2011), won the 2012 Gr ...
,
Vulfpeck Vulfpeck is an American funk/soul band formed in Ann Arbor, Michigan, in 2011. Founded by multi-instrumentalists Jack Stratton, Theo Katzman, Woody Goss, and bassist Joe Dart, the band has released four extended plays, six studio albums, a co ...
, The Record Company,
The String Cheese Incident The String Cheese Incident (SCI) is an American jam band from Crested Butte and Telluride, Colorado, formed in 1993. The band is composed of Michael Kang (acoustic/electric mandolin, electric guitar, and violin), Michael Travis (drums and percu ...
,
The Motet The Motet is an American funk, soul and jazz influenced group based in Denver, Colorado. Founded in 1998 by drummer and bandleader Dave Watts, The Motet is Watts, guitarist Ryan Jalbert, bassist Garrett Sayers, keyboardist Joey Porter, saxophon ...
,
Umphrey's McGee Umphrey's McGee, sometimes stylized as UM, is an American rock band originally from South Bend, Indiana. The band experiments with many musical styles, including rock, metal, funk, jazz, blues, reggae, electronic, bluegrass, country, and ...
; 2017 festival * Performers:
Widespread Panic Widespread Panic is an American rock band from Athens, Georgia. The current lineup includes guitarist/singer John Bell (musician), John Bell, bassist Dave Schools, drummer Duane Trucks, percussionist Domingo "Sunny" Ortiz, keyboardist John "JoJ ...
, Trey Anastasio Band, moe., Anders Osborne, Twiddle, Slightly Stoopid, the Dirty Heads ; 2016 festival * Performers:
Kid Rock Robert James Ritchie (born January 17, 1971), known professionally as Kid Rock, is an American musician, singer, rapper, and songwriter. After establishing himself in the Music of Detroit#Hip-hop, Detroit hip-hop scene, he broke through into m ...
,
Ben Harper and the Innocent Criminals Benjamin Charles Harper (born October 28, 1969) is an American singer-songwriter and multi-instrumentalist. Harper plays an eclectic mix of blues, folk music, folk, Soul music, soul, reggae, and rock music, and he is known for his guitar-playin ...
,
Bastille The Bastille (, ) was a fortress in Paris, known as the Bastille Saint-Antoine. It played an important role in the internal conflicts of France and for most of its history was used as a state prison by the kings of France. It was stormed by a ...
,
Ludacris Christopher Brian Bridges (born September 11, 1977), known professionally as Ludacris (, spoken as "ludicrous" in American English), is an American rapper and songwriter. Born in Champaign, Illinois, Ludacris moved to Atlanta, Georgia, at age ...
,
Disco Biscuits The Disco Biscuits are an American jam band from Philadelphia. The band consists of Allen Aucoin (drums), Marc "Brownie" Brownstein (bass guitar, vocals), Jon "The Barber" Gutwillig (guitar, vocals), and Aron Magner (keyboards, synths, voca ...
,
Cypress Hill Cypress Hill is an American Hip hop music, hip hop group formed in South Gate, California in 1988. One of the first Latin groups to gain mainstream recognition in hip hop, they have sold over 20 million albums worldwide, and have obtained multi ...
,
The Roots The Roots are an American Hip-hop, hip hop band formed in 1987 by singer Black Thought, Tariq "Black Thought" Trotter and drummer Questlove, Ahmir "Questlove" Thompson in Philadelphia, Pennsylvania. The Roots serve as the house band on NBC's ''T ...
, North Mississippi Allstars,
Maceo Parker Maceo Parker (; born February 14, 1943) is an American funk and soul jazz saxophonist, best known for his work with James Brown in the 1960s, Parliament-Funkadelic in the 1970s and Prince in the 2000s. Parker was a prominent soloist on many of ...
; 2015 festival * Performers:
Snoop Dogg Calvin Cordozar Broadus Jr. ( ; born October 20, 1971), better known by his stage name Snoop Dogg (previously Snoop Doggy Dogg), is an American rapper, record producer, and actor. Rooted in West Coast hip-hop, he is widely regarded as one of t ...
, 311, Primus, AER,
Gov't Mule Gov't Mule (pronounced "Government Mule") is an American Southern rock jam band, formed in 1994 by guitarist Warren Haynes, bassist Allen Woody (both of The Allman Brothers Band at the time) and drummer Matt Abts (whom Haynes had worked with in ...
,
Big Data Big data primarily refers to data sets that are too large or complex to be dealt with by traditional data processing, data-processing application software, software. Data with many entries (rows) offer greater statistical power, while data with ...
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Cage The Elephant Cage the Elephant is an American Rock music, rock band formed in 2006 in Bowling Green, Kentucky. They moved to England and settled in London in 2008, shortly before their Cage the Elephant (album), self-titled first album was released. The ban ...
, moe. ; 2014 festival * Performers:
Steel Pulse Steel Pulse are a roots reggae band from the Handsworth area of Birmingham, England. They originally formed at Handsworth Wood Boys School, and were composed of David Hinds (lead vocals, guitar), Basil Gabbidon (lead guitar, vocals), and Ro ...
,
Sublime with Rome Sublime with Rome was a band that began as a musical collaboration between former Sublime (band), Sublime members Eric Wilson (bassist), Eric Wilson and Bud Gaugh, and singer and guitarist Rome Ramirez. Ramirez began performing with Gaugh and W ...
,
Chris Robinson Brotherhood Chris Robinson Brotherhood was an American blues rock band formed in 2011 by Black Crowes singer Chris Robinson while the Crowes were on hiatus. The original lineup consisted of Robinson (vocals, guitar), Neal Casal (lead guitar, backing voca ...
,
Galactic Galactic is an American funk band from New Orleans, Louisiana. Origins and background Formed in 1994 as an octet (under the name Galactic Prophylactic) and including singer Chris Lane and guitarist Rob Gowen, the group was soon pared down to a ...
, EOTO, G. Love and Special Sauce, Wesley Cook,
Dirty Dozen Brass Band The Dirty Dozen Brass Band is an American brass band based in New Orleans, Louisiana. The ensemble was established in 1977, by Benny Jones and members of the Tornado Brass Band. The Dirty Dozen incorporated funk and bebop into the traditional D ...
; 2013 festival * Performers: George Clinton & Parliament Funkadelic,
Robert Randolph & The Family Band Robert Randolph and the Family Band is an American gospel band led by pedal steel guitarist Robert Randolph (Robert Jermaine Randolph, born August 8, 1977, Irvington, New Jersey). NPR has described the band as one with an "irresistible rock 'n' ...
, Ivan Neville’s Dumpstaphunk, Black Joe Lewis & the Honeybears ; 2012 festival * Performers:
Maceo Parker Maceo Parker (; born February 14, 1943) is an American funk and soul jazz saxophonist, best known for his work with James Brown in the 1960s, Parliament-Funkadelic in the 1970s and Prince in the 2000s. Parker was a prominent soloist on many of ...
, Perpetual Groove, Donna the Buffalo, The Mickey Hart Band feat.
Dave Schools David Allen Schools (born December 11, 1964) is a bass player and founding member of American rock band Widespread Panic. He is also a record producer, songwriter and journalist with articles published in a wide variety of music magazines. Schoo ...
,
Soulive Soulive is a funk/jazz trio that originated in Woodstock, New York. The band consists of Eric Krasno (guitar), Alan Evans (drums) and Neal Evans (Hammond B3 organ, bass keys, clavinet). Although they originated as a trio, the band has worked ext ...
, Anders Osborne ; 2011 festival * 30,000 guests * Performers:
Galactic Galactic is an American funk band from New Orleans, Louisiana. Origins and background Formed in 1994 as an octet (under the name Galactic Prophylactic) and including singer Chris Lane and guitarist Rob Gowen, the group was soon pared down to a ...
,
Railroad Earth Railroad Earth is a bluegrass-influenced Americana band formed in Stillwater, New Jersey in 2001. The band's music combines elements of progressive bluegrass, folk, rock, country, jazz, Celtic and other Americana influences. Recognized as ...
,
Arrested Development ''Arrested Development'' is an American satire, satirical television sitcom created by Mitchell Hurwitz. It follows the Bluths, a formerly wealthy, dysfunctional family and is presented in a Serial (radio and television), serialized format, inco ...
, 7 Walkers


References

{{Atlanta events Music festivals in Atlanta Concerts in the United States 2005 establishments