SweeTarts (; officially stylized as SweeTARTS) are sweet and sour candies invented under the direction of

Menlo F. Smith Menlo F. Smith (born January 9, 1927) is a prominent St. Louis businessman. He has also been a leader in the Church of Jesus Christ of Latter-day Saints (LDS Church) both in St. Louis and in the Philippines. He is also a benefactor of Brigham Y ...

, CEO of

Sunline Inc. Sunmark Corporation (formerly Sunline Inc.) was a candy confectionery company based in St. Louis, Missouri. The company was founded by Menlo F. Smith in 1952 as an offshoot of the company owned by his father, Joseph Fish Smith. They invented many ...

, in 1962. The

candy Candy, also called sweets (British English) or lollies ( Australian English, New Zealand English), is a confection that features sugar as a principal ingredient. The category, called '' sugar confectionery'', encompasses any sweet confection, ...

was created using the same basic recipe as the already popular

Pixy Stix Pixy Stix are a sweet and sour colored powdered candy usually packaged in a wrapper that resembles a drinking straw. The candy is usually poured into the mouth from the wrapper, which is made out of plastic or paper. Pixy Stix contain dextrose, ...

and Lik-M-Aid (Fun Dip) products in order to broaden the market for the tangy taste sensation. In 1963, SweeTarts were introduced with the same flavors as the popular Pixy Stix: cherry, grape, lemon, lime, and orange. Taffy products are also produced with the SweeTarts brand. Sunline, Inc., became a division of the Sunmark of St Louis' group of companies, which was later acquired in 1986 by Rowntree Mackintosh of the United Kingdom, which was, in turn, taken over by

Nestlé Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, sin ...

. The Willy Wonka brand candies were developed by Sunmark in a joint venture with The Quaker Company. Sunmark eventually acquired the rights to Willy Wonka and established a division with that name which produced the Willy Wonka brands. The Wonka symbol was subsequently applied to most Sunmark brands. Nestlé has since sold its confectionery businesses to Ferrero SpA.

Related products

SweeTarts also come in a variety of other products including gum, little Sweet Tarts (often packaged to be handed out as

Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration geography of Halloween, observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. ...

trick-or-treat candy), SweeTart "hearts" for Valentine's Day, "chicks, ducks and bunnies" shaped SweeTarts for Easter and SweeTarts Jelly Beans (marketed for

Easter Easter,Traditional names for the feast in English are "Easter Day", as in the '' Book of Common Prayer''; "Easter Sunday", used by James Ussher''The Whole Works of the Most Rev. James Ussher, Volume 4'') and Samuel Pepys''The Diary of Samuel ...

in some regions of the US), "skulls and bones" for Halloween, and Giant Chewy SweeTarts, which are a larger, chewier variant of SweeTarts that come four to a package. They are an

ellipsoid An ellipsoid is a surface that may be obtained from a sphere by deforming it by means of directional scalings, or more generally, of an affine transformation. An ellipsoid is a quadric surface; that is, a surface that may be defined as the ...

shape, the size of a silver dollar and ¼ inch thick. The Giant Chewy SweeTarts have also retained the orange flavor discontinued in the standard SweeTarts products, as have the Mini Chewy SweeTarts variety. SweeTarts Soft & Chewy Ropes are available in Cherry Punch, Strawberry, and Sour Apple, as well as a "Twisted" flavor, and were originally named Kazoozles. Two now-discontinued flavors of Kazoozles that were produced under Nestlé were Pink Lemonade and Strawberry Watermelon. There is also an offshoot of SweeTart Ropes known as SweeTart Ropes Bites, which are bite-sized pieces of the Ropes coated with a sweetener and coming in many flavors not present in standard Ropes packages.

Flavors

* Red: Cherry * Purple: Grape * Blue: Blue Punch * Orange: Orange (retired as of 2013) * Green: Green Apple (lime before 2002) * Yellow: Lemon In 2002, Nestlé replaced the original lime with green apple. In 2009, Nestlé stopped making lemon (yellow), but put it back into the lineup of flavors in 2013. The current flavors in the SweeTarts roll are: blue punch (blue), cherry (red), grape (purple), lemon (yellow) and green apple (green). Retired flavors include lime (the former flavor for green) and orange.

References

External links

* * Products introduced in 1962 Candy Brand name confectionery The Willy Wonka Candy Company brands {{Willy Wonka Candy Company products

Related products

Flavors

See also

References

External links