Svida Alisjahbana, (born 23 December 1964) is the President Director and CEO of Indonesian '' Femina Group'', a leading women's and lifestyle publishing house in Indonesia, founded by her father, Sofyan Alisjahbana, a position she has held since 2007.

Early life

Alisjahbana is the daughter of Sofyan Alisjahbana and Pia Alisjahbana (née Djajadiningrat). Through Pia, she is related to Achmad Djajadiningrat, the prominent ''Regent'' of Serang, then of Batavia, and belongs to the

Djajadiningrat family The Djajadiningrat family was a high-ranking ''priyayi'' family in colonial Indonesia, whose members often served as ''Bupati'' or ''Regencies of Indonesia, Regents'' (district heads) of Serang in Banten, Dutch East Indies. Noted for their western ...

, part of the ''

priyayi ''Priyayi'' (also spelled ''Priayi''; Van Ophuijsen Spelling System, former spelling: ''Prijaji'') was the Dutch East Indies, Dutch-era class of the nobles of the robe, as opposed to royal nobility or ''List of Surakarta and Yogyakarta nobility ...

'' or Javanese-Sundanese gentry. Through her father, Sofyan, she is the granddaughter of an influential writer, journalist, poet and Indonesian language experts,

Sutan Takdir Alisjahbana Sutan Takdir Alisjahbana (11 February 1908 – 17 July 1994) was an Indonesian author. He was born in Natal, North Sumatra. His family came from Minangkabau who migrated there in the 19th century. He was a founder and editor of '' Poedjan ...

. Sofyan is the founder of Femina Group. With his young sister, Mirta Kartohadiprodjo (née Alisjahbana), his wife, Pia and a family friend, Atiek Makarim and Widarti Goenawan founded the first ever women's magazine in Indonesia, called Femina in 1972. Alisjahbana graduated with a bachelor's degree in Mathematics and Economics from the

University of Michigan The University of Michigan (U-M, U of M, or Michigan) is a public university, public research university in Ann Arbor, Michigan, United States. Founded in 1817, it is the oldest institution of higher education in the state. The University of Mi ...

in 1988, and continued her MBA at

Columbia University Columbia University in the City of New York, commonly referred to as Columbia University, is a Private university, private Ivy League research university in New York City. Established in 1754 as King's College on the grounds of Trinity Churc ...

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

Career

Before the debut of Femina, there were few modern women's magazines in Indonesia. Existing publications were more like guides run by men on how women should serve the family. Alisjahbana's father set up Femina and doubled as a photographer, while her aunt Mirta Kartohadiprodjo was the first editor. The backdrop for the Femina magazines first cover photo was a black sheet thrown over their garage door.Femina Group, Defending Turf
Robb Young, May 2007, businessoffashion.com, retrieved 6 July 20215 Alisjahbana began her career at the Femina Group as a commercial director, responsible for working on strategic initiatives, such as branching out on multi-digital platforms, which would drive growth and set a future path for the group. Today, as chief executive, Alisjahbana is responsible for the Femina Group's three powerful flagship titles – Femina, teen counterpart Gadis and sophisticated sister title Dewi. Under her leadership, she launched two initiatives which have become incredibly important for the nation: Femina's Women Entrepreneurship Program and Jakarta Fashion Week. Prior to joining the Femina Group, Alisjahbana worked for GE Capital in Connecticut for five years. Alisjahbana now sits at the chair of the magazine department for the Indonesian Press Association. She has also served as member of the board of management of the International Federation of the Periodical Press ( FIPP) since 2008.

Personal life

Alisjahbana is married to Ade Idris. They have two twin sons together, Jyotindra Idris and Girindra Idris.

References

{{DEFAULTSORT:Alisjahbana, Svida 1964 births Living people Indonesian businesspeople Indonesian socialites Fashion editors Businesspeople from Jakarta Svida Djajadiningrat family University of Michigan College of Literature, Science, and the Arts alumni Columbia Business School alumni 20th-century Indonesian women journalists 20th-century Indonesian journalists 21st-century Indonesian women journalists 21st-century Indonesian journalists