Sveta Planman (born 1979) is a Russian-born Finnish fashion designer and entrepreneur. She is the CEO and designer of JOLIER transformable fashion brand, created in Helsinki in 2008. Planman started her studies within the field of fashion at Hämeen Institute for Vocational Education, then continuing to Wetterhoff at Hämeen University of Applied Science. In 2003-2004 Planman studied at

NABA – Nuova Accademia di Belle Arti Milano The Nuova Accademia di Belle Arti, "New Academy of Fine Arts", also known as NABA, is a private academy of fine art in Milan, in Lombardy in northern Italy. It has approximately 3000 students, some of whom are from abroad; it participates in t ...

, Italy. After graduating as a fashion designer from the

University of Art and Design Helsinki A university () is an educational institution, institution of higher education, higher (or Tertiary education, tertiary) education and research which awards academic degrees in several Discipline (academia), academic disciplines. ''University'' ...

(Master of Arts) in 2005, Planman launched her first collection. Besides designing, Planman makes all patterns herself, and said: “Transformability in clothing has always intrigued me and I wanted to create something new. It was important to be able to respond to challenges fashion world is currently facing; size problems, short time of use and sustainability”. In 2009 Planman participated in

Venture Cup Venture may refer to: Arts and entertainment Music *The Ventures, an American instrumental rock band formed in 1958 *"A Venture", 1971 song by the band Yes *''Venture'', a 2010 EP by AJR Games * ''Venture'' (video game), a 1981 arcade g ...

business competition. The Jolier brand was awarded as an innovative concept and was chosen in the Top 10 list of business plans in Finland.

References

{{DEFAULTSORT:Planman, Sveta 1979 births Living people Finnish fashion designers Finnish businesspeople Finnish women in business Finnish women fashion designers