Sven A. Haugland (born 4 February 1959) is a Norwegian

organizational theorist An organization or organisation ( Commonwealth English; see spelling differences) is an entity—such as a company, or corporation or an institution (formal organization), or an association—comprising one or more people and having a par ...

and Professor of industrial marketing and strategy at the

Norwegian School of Economics The Norwegian School of Economics () or NHH is a business school situated in Bergen, Norway. It was founded in 1936 as Norway's first business school and is the leading teaching and research institution in Norway for the fields of management and ...

, known for his work on marketing in the

service industry The tertiary sector of the economy, generally known as the service sector, is the third of the three economic sectors in the three-sector model (also known as the economic cycle). The others are the primary sector (raw materials) and the s ...

, and measuring

Strategic alliance A strategic alliance is an agreement between two or more Legal party, parties to pursue a set of agreed upon objectives needed while remaining independent organizations. The alliance is a cooperation or collaboration which aims for a synergy wh ...

performance.

Life and work

Haugland obtained his BA in

Business Administration Business administration is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. Overview The administration of a business includes the performance o ...

in 1982 at the

, where in 1986 he also obtained his MA in Business Administration and in 1988 his PhD in Business Administration. Haugland started his academic career at the

as Associate Professor in 1994. In 1998 he was appointed Research Director of the SNF Centre for applied research at Norwegian School of Economics, and in 2000 he was appointed Professor of industrial marketing and strategy. Haugland's research interests are in the fields of strategic alliances and co-operative strategies, retailing and distribution channels, and international management.

Selected publications

* J. Falkenberg & S. Haugland (eds.). ''Rethinking the Boundaries of Strategy: Selection of Papers Presented at the Conference, June 1993, Solstrand Fjord Hotel, Western Norway.'' Handelshøjskolen, 1996. * Methlie, Leif B., and Sven Arne Haugland.
An analysis of the interplay among the dimensions of the business model and their effects on performance
'' SNF Working Paper No 35/11. (2011). Articles, a selection:Sven A. Haugland
Google Scholar profile * Haugland, Sven A., Ingunn Myrtveit, and Arne Nygaard. "Market orientation and performance in the service industry: A data envelopment analysis." ''Journal of Business Research'' 60.11 (2007): 1191-1197. *

Lunnan, Randi Randi Lunnan (born 1963) is a Norwegian organizational theorist, and Professor at the Department of Strategy of the BI Norwegian Business School, known for her work on international strategic alliances and management of international corporations ...

, and Sven A. Haugland. "Predicting and measuring alliance performance: A multidimensional analysis." ''Strategic Management Journal'' 29.5 (2008): 545-556. * Haugland, Sven A., et al. "Development of tourism destinations: An integrated multilevel perspective." ''Annals of tourism research'' 38.1 (2011): 268-290.

References

External links

Sven A. Haugland
at Norwegian School of Economics {{DEFAULTSORT:Haugland, Sven A. 1959 births Living people Norwegian business theorists Norwegian School of Economics alumni Academic staff of the Norwegian School of Economics