The Susquehanna Radio Corporation was a media corporation headquartered in

York, Pennsylvania York is a city in York County, Pennsylvania, United States, and its county seat. Located in South Central Pennsylvania, the city's population was 44,800 at the time of the 2020 United States census, 2020 census, making it the List of cities in ...

, that operated from 1941 to 2006. The company was a unit of Susquehanna Pfaltzgraff, a conglomerate more widely known for the Pfaltzgraff kitchenware line than its broadcasting pursuits.

History

Some of the early Susquehanna radio properties included

top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...

music stations WSBA (910 AM) in York; WARM (590 AM) in

Scranton, Pennsylvania Scranton is a city in and the county seat of Lackawanna County, Pennsylvania, United States. With a population of 76,328 as of the 2020 United States census, 2020 census, Scranton is the most populous city in Northeastern Pennsylvania and the ...

;Traffic data will be aired
" Scranton, Pennsylvania: ''The Tribune'', June 14, 1986, p. 1 (subscription required). WICE (1290 AM, now WPVD) in

Providence, Rhode Island Providence () is the List of capitals in the United States, capital and List of municipalities in Rhode Island, most populous city of the U.S. state of Rhode Island. The county seat of Providence County, Rhode Island, Providence County, it is o ...

; and WHLO (640 AM) in

Akron, Ohio Akron () is a city in Summit County, Ohio, United States, and its county seat. It is the List of municipalities in Ohio, fifth-most populous city in Ohio, with a population of 190,469 at the 2020 United States census, 2020 census. The Akron metr ...

WQBA WQBA (1140 AM) is a radio station broadcasting a Spanish talk/sports format. Licensed to Miami, Florida, United States, the station is owned by Latino Media Network; under a local marketing agreement, it was operated by former owner Televis ...

(1140 AM), a

Spanish-language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...

station in

Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...

, was part of the group, along with news/talk/music station WKIS (740AM) in

Orlando, Florida Orlando ( ) is a city in and the county seat of Orange County, Florida, United States. The city proper had a population of 307,573 at the 2020 census, making it the fourth-most populous city in Florida behind Jacksonville, Florida, Jacksonville ...

. Susquehanna's best-known acquisition was the 1989 purchase of

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

's KNBR (680 AM) from

NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...

, the last radio station owned by the network, and its shepherding of that station into one of the nation's

sports talk Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...

stations. Over time, Susquehanna repositioned itself from a company based largely in the Northeast to one based largely in the Southern and Midwestern markets, nevertheless keeping its original stations in York. The company was absorbed into

Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...

in 2006 when Louis Appell's children broke up Susquehanna Pfaltzgraff. The company is still active as a holding subsidiary named "Radio License Holding SRC, LLC".

References

{{reflist American companies established in 1941 Companies disestablished in 2006 Defunct companies based in Pennsylvania Defunct radio broadcasting companies of the United States Mass media companies established in 1941 York, Pennsylvania

History

See also

References