The Susquehanna Radio Corporation was a
media corporation
Media may refer to:
Communication
* Media (communication), tools used to deliver information or data
** Advertising media, various media, content, buying and placement for advertising
** Broadcast media, communications delivered over mass el ...
which operated from 1941 to 2006 that was headquartered in
York, Pennsylvania
York (Pennsylvania Dutch: ''Yarrick''), known as the White Rose City (after the symbol of the House of York), is the county seat of York County, Pennsylvania, United States. It is located in the south-central region of the state. The populati ...
. The company was a unit of
Susquehanna Pfaltzgraff, a
conglomerate more widely known for the
Pfaltzgraff kitchenware line than its broadcasting pursuits.
Some of the early Susquehanna radio properties included
top 40
In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "conte ...
music stations
WSBA (910 AM) in York,
WARM (590 AM) in
Scranton, Pennsylvania
Scranton is a city in the Commonwealth of Pennsylvania, United States, and the county seat of Lackawanna County. With a population of 76,328 as of the 2020 U.S. census, Scranton is the largest city in Northeastern Pennsylvania, the Wyoming V ...
, WICE (1290 AM, now
WPVD
WPVD (1290 AM) is a public radio station in Providence, Rhode Island. It is owned by Rhode Island Public Radio. The station simulcasts WNPN 89.3 FM.
WPVD transmits with 400 watts by day, 16 watts by night, using a one-tower omnidirectional a ...
) in
Providence, Rhode Island
Providence is the capital and most populous city of the U.S. state of Rhode Island. One of the oldest cities in New England, it was founded in 1636 by Roger Williams, a Reformed Baptist theologian and religious exile from the Massachusetts Bay ...
, and
WHLO
WHLO (640 AM) is a commercial talk radio station licensed to Akron, Ohio, carrying a talk radio format. Owned by iHeartMedia, the station serves both the Akron and Canton metro areas as the local affiliate for ABC News Radio, ''The Clay Travis a ...
(640 AM) in
Akron, Ohio
Akron () is the fifth-largest city in the U.S. state of Ohio and is the county seat of Summit County. It is located on the western edge of the Glaciated Allegheny Plateau, about south of downtown Cleveland. As of the 2020 Census, the city ...
.
WQBA (1140 AM), a
Spanish-language
Spanish ( or , Castilian) is a Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a global language with more than 500 million native speakers, mainly in the Am ...
station in
Miami, Florida
Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at th ...
, was also part of the group, along with news/talk/music station WKIS (740AM) in Orlando, FL. Susquehanna's best-known acquisition was the 1989 purchase of
San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
's
KNBR (680 AM) from
NBC
The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters ...
(the last radio station owned by the network) and its shepherding of that station into one of the nation's more well known
sports talk
Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comedy ...
stations.
Over time, Susquehanna repositioned itself from a company based largely in the Northeast to one based largely in the Southern and Midwestern markets (nevertheless keeping its original stations in York). The company was absorbed into
Cumulus Media
Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 8 ...
in 2006 when
Louis Appell Louis may refer to:
* Louis (coin)
* Louis (given name), origin and several individuals with this name
* Louis (surname)
* Louis (singer), Serbian singer
* HMS ''Louis'', two ships of the Royal Navy
See also
Derived or associated terms
* Lewi ...
's children broke up Susquehanna Pfaltzgraff.
Today, the company is still active as a holding subsidiary named "Radio License Holding SRC, LLC".
See also
*
Susquehanna Communications
Defunct radio broadcasting companies of the United States
Defunct companies based in Pennsylvania
Mass media companies established in 1941
Companies disestablished in 2006
York, Pennsylvania
American companies established in 1941
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