Suso is a carbonated fruit juice drink manufactured and sold in the UK. Founded by creative entrepreneurs Graeme Dignan, Ross Cairns and Tara Macdonald, it is made by London-based Suso Drinks Ltd, run by a team comprising former
Red Bull
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and ...
Managing Director Harry Drnec, former General Manager of
Relentless Sean Uprichard, former CEO at
PJ Smoothies Andrew King, and former L'Oreal UK Sales Director Jamie Farrell.
Launched into the UK market with a £4 million marketing budget in February 2008, Suso is currently distributed to over 600 UK secondary schools and national supermarkets including
Tesco
Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in the United Kingdom at its head offices in Welwyn Garden City, England. The company was founded by Jack Cohen (businessman), Sir Jack Cohen in ...
,
Sainsbury's
J Sainsbury plc, trading as Sainsbury's, is a British supermarket and the second-largest chain of supermarkets in the United Kingdom.
Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company was the largest UK r ...
,
Asda
Asda Stores Limited (), trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters is in Leeds, England. The company was incorporated as Associated Dairies and Farm Stores in 1949. It expanded ...
,
Morrisons
Wm Morrison Supermarkets Limited, trading as Morrisons, is the List of supermarket chains in the United Kingdom, fifth largest supermarket chain in the United Kingdom. As of 2021, the company had 497 supermarkets across England, Wales and Sco ...
,
Waitrose
Waitrose Limited, trading as Waitrose & Partners, is a British supermarket chain, founded in 1904 as Waite, Rose & Taylor, later shortened to Waitrose. In 1937, it was acquired by the John Lewis Partnership, the UK's largest employee-owned b ...
and
Superdrug
Superdrug Stores plc (trading as Superdrug) is a health and beauty retailer in the United Kingdom, and the second largest behind Boots UK. The company is owned by AS Watson (Health & Beauty UK) Limited which is part of the A.S. Watson Group. ...
.
It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day.
In 2012, the brand was sold to
Cott Beverages
Primo Water Corporation (formerly Cott Corporation) is an American-Canadian water company offering multi-gallon bottled water, water dispensers, self-service refill water machines, and water filtration appliances. The company is headquartered in ...
and was relaunched in January 2021 after a few years' absence with a new look.
References
External links
Official Website
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Carbonated drinks