Surinaamse Brouwerij
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Surinaamse Brouwerij () is the primary beer producer in
Suriname Suriname, officially the Republic of Suriname, is a country in northern South America, also considered as part of the Caribbean and the West Indies. It is a developing country with a Human Development Index, high level of human development; i ...
. The brewery produces Parbo Bier and Parbo Power Stout.


History

The brewery was founded in 1954 in the Beekhuizen neighborhood of
Paramaribo Paramaribo ( , , ) is the capital city, capital and largest city of Suriname, located on the banks of the Suriname River in the Paramaribo District. Paramaribo has a population of roughly 241,000 people (2012 census), almost half of Suriname's p ...
by two brothers, Pieter ("Piet") and Arthur ("Thuur") Dumoleyn, post-war immigrant brewers from the Dutch province of
Zeeland Zeeland (; ), historically known in English by the Endonym and exonym, exonym Zealand, is the westernmost and least populous province of the Netherlands. The province, located in the southwest of the country, borders North Brabant to the east ...
, with support from the Amsterdam-based Amstel Brewery (acquired in 1968 by
Heineken Heineken Lager Beer (), or simply Heineken (), is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 February 1864, ...
).Rate Beer
/ref> Suriname was at the time still a Dutch colony. The brewery was officially opened in October 1955, by Prince Bernhard of the Netherlands. It was formerly part of Amstel Brewery.


Parbo Bier

Parbo Bier is a 5% vol Surinamese
beer Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...
. The basis of Parbo Beer includes pale malt that is partially complemented by specially grown rice, water and hops. In Suriname, Parbo Beer has 80% of the market share. Production in the early years was 15,000 hectoliters per year and grew to 120,000 hectoliters by 1973. Since 2003, production has grown to 150,000 hectoliters. Parbo Beer is exported to
French Guiana French Guiana, or Guyane in French, is an Overseas departments and regions of France, overseas department and region of France located on the northern coast of South America in the Guianas and the West Indies. Bordered by Suriname to the west ...
,
Guyana Guyana, officially the Co-operative Republic of Guyana, is a country on the northern coast of South America, part of the historic British West Indies. entry "Guyana" Georgetown, Guyana, Georgetown is the capital of Guyana and is also the co ...
,
Aruba Aruba, officially the Country of Aruba, is a constituent island country within the Kingdom of the Netherlands, in the southern Caribbean Sea north of the Venezuelan peninsula of Paraguaná Peninsula, Paraguaná and northwest of Curaçao. In 19 ...
and the
Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
.


Advertising campaigns

In the past, the brewery used the Dutch rhyming advertising slogan ''Bierplezier: Parbo Bier'' (Beer pleasure: Parbo Beer). Present day slogans are in
Sranantongo Sranan Tongo (Sranantongo, "Surinamese tongue", Sranan, Surinamese Creole) is an English-based creole language from Suriname, in South America, where it is the first or second language for 519,600 Surinamese people (approximately 80% of the popula ...
: ''Tru Sranan Prisiri'' (Real Surinamese Pleasure) and ''Parbo Biri: dat n'a biri'' (Parbo Beer: that's the beer).


See also

*


References


Further reading


Logistics World: Logistics News Articles
*
Surinaamse Brouwerij: Drink, but don’t drive! , Suriname , Waterkant.Net
*
Starnieuws - Surinaamse Brouwerij vergoedt 5-jarige studie van Priya Jagai


External links


Heineken website

Parbo Bier websiteWebsite of Chan's BV
Heineken brands Food and drink companies established in 1954 Companies of Suriname 1954 establishments in Suriname Surinamese cuisine {{Suriname-stub