History
John Severson originally created ''The Surfer'' as a collection of prints of his still surfing photography used to promote live screenings of his surfing movies. He gave them out as flyers at the shows, then after heavy requests for more decided to sell them. His first quarterly issues had a cover price of 75 cents and at the time it was the single most expensive magazine in the country. Severson also wanted to counter the popular depiction of the sport and surf culture as seen in the 1959 film '' Gidget.'' In his 2014 book ''John Severson Surf,'' he wrote "surfers hated those Hollywood surf films, and I could see that ''Surfer'' could create a truer image of the sport." Severson's photography, art and humor set the tone for the future of ''Surfer'', which quickly grew to reflect the sport and the culture, as well as become a voice for surfers and environmental activism. Surfer Magazine became the de facto 'Bible' of the sport, and for decades was the number one source of inspiration and surf culture news in the world, The magazine was revered not just in the US, but in Europe, Australia, Africa, Asia, and all of Latin America & the Pacific. Severson established a tradition of including fiction, and from the very beginning, Surfer Magazine published short stories as a regular feature. Severson sold ''Surfer,'' the date reported variously as "in 1970;" alternately "in 1971" directly to Steve Pezman; and also alternately "in the late 1960s" to For Better Living, an Auburn, California-based company founded by F.G. 'Bud' Fabian. Bud Fabian had retired from For Better Living in 1996, a company whose primary business was precast concrete. At the time, the magazine was produced by Surfer Publications, a subsidiary of For Better Living and at least the late 1990s, was based in San Juan Capistrano. Drew Kampion was editor of the magazine from 1968 to 1972. Noted writer and surf historian Matt Warshaw, became a writer for ''Surfer,'' beginning in 1984, becoming the publication's editor in 1990. At ''Surfer,'' Warshaw mentored numerous journalists, giving them a place on the editorial staff and connecting independent authors with editors and surfing personalities. In 2019, when asked about 2019 purchase of ''Surfer'' by American Media (AMI), widely known for its ''References
External links
* {{DEFAULTSORT:Surfer Bimonthly magazines published in the United States Defunct sports magazines published in the United States Magazines established in 1962 Magazines disestablished in 2020 Magazines published in California Monthly magazines published in the United States Quarterly magazines published in the United States Surfing in the United States Surfing magazines