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Supro is an American
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
, currently owned by Bond Audio, a manufacturer of
effects unit An effects unit, effects processor, or effects pedal is an electronic device that alters the sound of a musical instrument or other audio source through audio signal processing. Common effects include distortion (music), distortion/overdrive, ...
s. Formerly, Supro produced
musical instruments A musical instrument is a device created or adapted to make musical sounds. In principle, any object that produces sound can be considered a musical instrument—it is through purpose that the object becomes a musical instrument. A person who pl ...
as a
subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...
of
Valco Valco was a US manufacturer of guitar amplifiers from the 1940s through 1968. Apart from its original products, Valco also commercialised electric and acoustic guitars and basses through its subsidiary companies. History Valco was formed ...
. The brand entered into disuse after the closure of Valco in 1968, being later revived in 2013.History
on Supro website, 28 Oct 2019
Range of products currently commercialised under the Supro name includes
electric guitar An electric guitar is a guitar that requires external electric Guitar amplifier, sound amplification in order to be heard at typical performance volumes, unlike a standard acoustic guitar. It uses one or more pickup (music technology), pickups ...
s,
basses Bass or Basses may refer to: Fish * Bass (fish), various saltwater and freshwater species Wood * Bass or basswood, the wood of the tilia americana tree Music * Bass (sound), describing low-frequency sound or one of several instruments in the b ...
,
amplifiers An amplifier, electronic amplifier or (informally) amp is an electronic device that can increase the magnitude of a signal (a time-varying voltage or current). It is a two-port electronic circuit that uses electric power from a power suppl ...
and effects units.


History

Supro was basically the budget brand of companies such as
National National may refer to: Common uses * Nation or country ** Nationality – a ''national'' is a person who is subject to a nation, regardless of whether the person has full rights as a citizen Places in the United States * National, Maryland, c ...
(then merged with
Dobro Dobro () is an American brand of resonator guitars owned by Gibson and manufactured by its subsidiary Epiphone. The term "dobro" is also used as a generic term for any wood-bodied, single-cone resonator guitar. The Dobro was originally a gui ...
to form "National Dobro") and later,
Valco Valco was a US manufacturer of guitar amplifiers from the 1940s through 1968. Apart from its original products, Valco also commercialised electric and acoustic guitars and basses through its subsidiary companies. History Valco was formed ...
, which would take over those brands. Valco was notorious for manufacturing its guitars with components (especially bodies) provided by other manufacturers.Supro guitars and amplifiers
By Michael Wright on Vintage Guitar
Supro was also a premium brand of amplifiers, being also the first to produce a combo amp with reverb. Supro amps built from the 1930s to the 1950s were regarded for their sound for rock records.The guitars that Chicago built
by Chris McMahon on Premier Guitar, October 17, 2013
The brand was revived in 2013, having reintroduced a line of vintage inspired guitars and amplifiers since then."Reviving a legendary brand"
on ''Music Trades'', Feb 2017
Rights to the Supro name were acquired by Absara Audio, parent company of
effects unit An effects unit, effects processor, or effects pedal is an electronic device that alters the sound of a musical instrument or other audio source through audio signal processing. Common effects include distortion (music), distortion/overdrive, ...
s manufacturer Pigtronix.Absara Audio Acquires Supro Trademark, Plans Reissue Amps
on Vintage Guitar
The rights to Brand were bought from its previous owner, Bruce Zinky. Zinky had owned the brand for many years, designing amplifiers for Fender.How Defunct and Vintage Brands Get a Second Life
by James M. Brill on Reverb, Mar 15, 2017
To help its expansion, Absara built a new production facility in Port Jefferson Station, New York, starting with a vintage inspired line of US-made Supro tube amps. Zinky was retained by Absara as design engineer, collaborating with the company on the modern designs of Supro amps. In 2017, Supro entered into an exclusive distribution agreement with Jam Industries to market the brand in North America. Managed by Joe Delaney, the brand experienced massive growth in sales and notoriety with major product launches such as the Black Magick series, pedals and guitars. In 2020, Supro was purchased by Bond Audio.


Gallery

File:Hohner Acoustic & Supro Resonator At The Folk Festival (Takoma Park, MD).jpg,
resonator guitar A resonator guitar or resophonic guitar (often generically called a " Dobro") is an acoustic guitar that produces sound by conducting string vibrations through the bridge to one or more spun metal cones (resonators), instead of to the guitar' ...
File:Dan Auerbach playing at MSG.jpg, Supro guitar
File:Singing Michelle Malone @ Virginia-Highlands Summerfest.jpg, Supro Dual Tone
File:Shake ! @ Virginia Highlands Summerfest.jpg, Supro amplifier


See also

*
Valco Valco was a US manufacturer of guitar amplifiers from the 1940s through 1968. Apart from its original products, Valco also commercialised electric and acoustic guitars and basses through its subsidiary companies. History Valco was formed ...


References


External links


Official website
{{Guitar brands Guitar manufacturing companies of the United States Guitar amplifier manufacturers Audio equipment manufacturers of the United States Musical instruments brands