Supertone Records was an American
record label
"Big Three" music labels
A record label or record company is a brand or trademark of Sound recording and reproduction, music recordings and music videos, or the company that owns it. Sometimes, a record label is also a Music publisher, ...
in the 1920s. Supertone Records were marketed by
Sears, Roebuck & Co. in 1924 and again in 1929–1931.
Supertone was one of several record disc brand names marketed by Sears. Supertone records were initially made by the Fletcher Record Company in 1924. The discs produced by Fletcher included midwestern dance bands. When Fletcher failed in mid–1924, Bridgeport Die & Machine Company began producing Supertone discs in late 1924.
Sears did not register the Supertone brand name for record production, and after Sears discontinued marketing the records, the Chicago store Straus & Schram used the name, exclusively selling records produced by
Regal (
Scranton Button Company),
Paramount Records
Paramount Records was an American record label known for its recordings of jazz and blues in the 1920s and early 1930s, including such artists as Ma Rainey, Tommy Johnson (guitarist), Tommy Johnson and Blind Lemon Jefferson.
Early years
Paramoun ...
, then in
Grey Gull between 1925 and 1928. In 1926,
Pathé Records
Pathé Records was an international record company and label and producer of phonographs, based in France, and active from the 1890s through the 1930s.
Early years
The Pathé record business was founded by brothers Charles and Émile Pathé, ...
supplied pressings until late 1927–early 1928, when Columbia's Harmony division started a 1000–S series of Supertone records until mid–1928 when Sears restarted their Supertone series (then Straus & Schram Supertone's renamed Puritone).
Sears claimed and marketed the brand again in 1928. Between 1928 and through 1930,
Gennett pressed Supertone Records using their own
masters. When Gennett was discontinued in late 1930, Sears contracted with
Brunswick Radio Corporation to produce Supertone Records, which lasted through 1931. The 1928–1930 Gennett pressed Supertone discs are most commonly seen. The earlier versions, as well as the short-lived Brunswick versions, are quite scarce.
See also
*
List of record labels
File:Alvinoreyguitarboogie.jpg
File:AmMusicBunk78.jpg
File:Bingola1011b.jpg
Lists of record labels cover record labels, brands or trademarks associated with marketing of music recordings and music videos. The lists are organized alphabetically, ...
References
External links
Supertone Recordson the Internet Archive'
Great 78 Project
{{Authority control
Defunct record labels of the United States
Record labels owned by Sears, Roebuck and Company
American jazz record labels