Supersize means "larger than average or standard sizes; extremely large". The phrase was particularly used by

McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...

restaurants to upsize their

French fries French fries, or simply fries, also known as chips, and finger chips (Indian English), are '' batonnet'' or '' julienne''-cut deep-fried potatoes of disputed origin. They are prepared by cutting potatoes into even strips, drying them, and f ...

and

soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...

s to an extra-large size. In the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, McDonald's introduced the supersized option in the summer of 1987. For Disney's 1988 film ''

Who Framed Roger Rabbit ''Who Framed Roger Rabbit'' is a 1988 American fantasy comedy film directed by Robert Zemeckis from a screenplay written by Jeffrey Price and Peter S. Seaman. It is loosely based on the 1981 novel ''Who Censored Roger Rabbit?'' by Gary K. Wol ...

'', instead of running a

Happy Meal A Happy Meal is a kids' meal usually sold at the American fast food Chain store#Restaurant chain, restaurant chain McDonald's since June 1979. A small toy or book is included with the food, both of which are usually contained in a red cardboard b ...

promotion targeted at children, they opted for a "super-size" promotion, "designed to appeal to teenagers and young adults, the same as the movie's audience". The same held true for the 1993 Steven Spielberg film ''

Jurassic Park ''Jurassic Park'', later referred to as ''Jurassic World'', is an American science fiction media franchise created by Michael Crichton, centered on a disastrous attempt to create a theme park of De-extinction#Cloning, cloned dinosaurs. It bega ...

'', when McDonald's introduced their Dino-Sized drink and fry options. In March 2004, six weeks after the debut of Morgan Spurlock's heavily critical documentary ''

Super Size Me ''Super Size Me'' is a 2004 American documentary film directed by and starring Morgan Spurlock, an American independent filmmaker. Spurlock's film follows a 30-day period from February 1 to March 2, 2003, during which he claimed to consume o ...

'', McDonald's announced a plan to phase out the Supersize option, citing needs to simplify the menu and to offer healthier food choices.

References

McDonald's {{marketing-stub

See also

References