Supersize is a phrase that means “to sizably increase the amount or the extent of something”.
The phrase was particularly used by
McDonald's
McDonald's Corporation is an American multinational fast food
Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold ...
restaurants to upsize their
French fries
French fries ( North American English), chips ( British English), finger chips (Indian English), french-fried potatoes, or simply fries, are '' batonnet'' or '' allumette''-cut deep-fried potatoes of disputed origin from Belgium and France ...
and
soft drinks to an extra-large size. In the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
, McDonald's introduced the supersized option in the summer of 1987.
For Disney’s 1988 film “
Who Framed Roger Rabbit
''Who Framed Roger Rabbit'' is a 1988 American Live-action animated film, live-action/animated comedy film, comedy mystery film directed by Robert Zemeckis, produced by Frank Marshall (filmmaker), Frank Marshall and Robert Watts, and loosely ad ...
,” instead of running a
Happy Meal
A Happy Meal is a kids' meal usually sold at the American fast food restaurant chain McDonald's since June 1979. A small toy or book is included with the food, both of which are usually contained in a red cardboard box with a yellow smiley fa ...
promotion targeted at children, they opted for a “super-size” promotion, “designed to appeal to teen-agers and young adults, the same as the movie's audience.” The same held true for 1993 Steven Spielberg film “
Jurassic Park
''Jurassic Park'', later also referred to as ''Jurassic World'', is an American science fiction media franchise created by Michael Crichton and centered on a disastrous attempt to create a theme park of cloned dinosaurs. It began in 1990 whe ...
”, when McDonald’s introduced Dino-Sized drink and fry options.
In March 2004, McDonald's announced a plan to phase out the Supersize option, citing needs to simplify the menu and to offer healthier food choices.
See also
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Upselling
Upselling is a sales technique where a seller invites the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue. While it usually involves marketing more profitable services or products, it can be simply e ...
References
McDonald's
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