Super Retail Group Limited is an

Australian Australian(s) may refer to: Australia * Australia, a country * Australians, citizens of the Commonwealth of Australia ** European Australians ** Anglo-Celtic Australians, Australians descended principally from British colonists ** Aboriginal ...

-based company which owns and operates a portfolio of

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and th ...

brands across Australia and New Zealand. The brands include automotive retailer Supercheap Auto, outdoor and leisure retailers

Macpac Macpac Wilderness Equipment is a brand specialising in outdoor recreational equipment. It is best known for camping and travel equipment including backpacks, sleeping bags and technical clothing. Macpac was originally a New Zealand company, but ...

and BCF and sporting retailer Rebel (formerly Rebel Sport).

History

The company was founded in 1972 as a

mail-order Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as: * Sending an order form in the mail * Placing a telephone call * Placing ...

business selling automotive accessories from the Brisbane home of founders Reg and Hazel Rowe. The company opened several stores over the following decades, changing the name of the company to Super Cheap Auto in 1981 before returning to Super Retail Group in 2010. As Super Cheap Auto, the company was listed on the

Australian Stock Exchange Australian Securities Exchange Ltd or ASX, is an Australian public company that operates Australia's primary securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or confused within Australia a ...

at $1.97, which earned the co-founders $81.8 million. In 2010, the company acquired Rays, a camping and outdoor goods store. In 2011, the company acquired Rebel Sport and

Amart Sports Amart Sports (formerly Amart All Sports) was an Australian sports equipment and related apparel chain and was part of the Super Retail Group. History Amart All Sports was founded in 1976 with the first store located in Underwood, Queensland. Si ...

. In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand. The merger was designed to allow a focus on a single sporting goods brand and reduce costs. Super Retail Group has also expanded into online sales. In about April 2018 several Rays began to be liquidated, with the remainder stores planned to be merged with its recently acquired, New Zealand chain

. In December 2019 the group moved into their new $75 million office building situated on 6 Coulthards Ave in Strathpine.

Assets

* Supercheap Auto * BCF * Rebel Sport *

*Rebel Fit (formerly Workout World)

Former asset

* Rays

References

External links

* {{S&P/ASX 200 1972 establishments in Australia Retail companies established in 1972 Holding companies of Australia Companies based in Queensland Companies listed on the Australian Securities Exchange