Super C is a discount

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...

chain with 101 stores in

Quebec Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...

. The stores average in size. Super C offers 8,000 products including some 1,200 products from the Super C

private label A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

brand. Super C traces its origins as La Ferme Carnaval founded on September 15, 1982 which opened a supermarket under the trade name Super Carnaval in January 1983 in

Beauport, Quebec Beauport () is a borough of Quebec City, Quebec, Canada on the Saint Lawrence River. Beauport is a northeastern suburb of Quebec City. Manufacturers include paint, construction materials, printers, and hospital supplies. Food transportation is ...

. By January 1985, Super Carnaval had three stores in Quebec City and another three in the Montreal area. Super Carnaval's head office was relocated from Quebec City to

Lasalle, Quebec LaSalle () is the most southerly borough (''arrondissement'') of the city of Montreal, Quebec, Canada. It is located in the south-west portion of the Island of Montreal, along the Saint Lawrence River. Prior to 2002, it was a separate municipalit ...

on October 20, 1986. The company was acquired by

Metro-Richelieu Metro Inc. is a Canadian supermarket chain operating in the provinces of Quebec and Ontario. The company is based in Montreal, Quebec, with head office at 11011 Boulevard Maurice-Duplessis. Metro is the third-largest grocer in Canada, after Lo ...

on June 1, 1987 from Toronto-based Burnac Corporation. In 1991, the 14 Super Carnaval outlets were converted in phases to the new banner Super C with the last stores renamed by May 1992. Since then, Super C has expanded by either obtaining the lease of vacant shopping mall anchor spaces, building its own free-standing stores or replacing Metro-branded locations. Only a handful of today's Super C outlets are former Super Carnaval grocery stores. In mid-2006, all but one of the nine remaining

Ontario Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...

stores were converted to

Food Basics Food Basics Ltd. is a Canadian supermarket chain owned by Metro Inc. The company operates over 144 stores throughout Canada. History Food Basics was created by A&P Canada to compete with the successful No Frills warehouse-style supermarket o ...

Loeb Loeb or Löb may refer to: People * Loeb (surname), including a list of people surnamed Loeb or Löb * Löb Nevakhovich (between 1776 and 1778–1831), Russian writer * Löb Strauß, birth name of Levi Strauss (1829–1902), German-born Americ ...

stores. The Pembroke, Ontario store closed, and the building is now occupied by Value Village.

Advertising slogans

*1998–2004: "Alimentation aux Meilleurs Prix!" (''"Food at the Best Prices!"''; used in stores in Quebec) *1998–2004: "Fresh Food for Less!" (used in Ontario stores and in English media in Ontario and Quebec) *2004–2006: "Where food prices are lower every day" (used in Ontario stores and in English media in Ontario and Quebec) *2004-2009/10: "C'est le meilleur Marché" (''"It's the best market"'', and has double meaning of ''"It's the best deal"'') *2009–present: "Beau, bon, pas cher" (''"Beautiful, good, cheap"'')

Private labels

* Selection * Éconochoix / Econochoice * Irresistibles * Super C * Loeb Bakery Shoppe * The Event Pleaser * Red Grill Meats

References

External links

* Companies based in Montreal Metro Inc. Supermarkets of Canada Discount stores of Canada 1982 establishments in Quebec {{supermarket-stub

Advertising slogans

Private labels

See also

References

External links