Super Bowl XXXIV was an
American football
American football, referred to simply as football in the United States and Canada and also known as gridiron football, is a team sport played by two teams of eleven players on a rectangular American football field, field with goalposts at e ...
game played at the
Georgia Dome in
Atlanta
Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
,
Georgia
Georgia most commonly refers to:
* Georgia (country), a country in the South Caucasus
* Georgia (U.S. state), a state in the southeastern United States
Georgia may also refer to:
People and fictional characters
* Georgia (name), a list of pe ...
, on January 30, 2000, to determine the
National Football League
The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...
(NFL) champion for the
1999 season. The
National Football Conference (NFC) champion
St. Louis Rams defeated the
American Football Conference (AFC) champion
Tennessee Titans
The Tennessee Titans are a professional American football team based in Nashville, Tennessee. The Titans compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC South, South division. They play the ...
23–16 to claim their first
Super Bowl
The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...
win and first NFL championship since
1951
Events
January
* January 4 – Korean War: Third Battle of Seoul – Chinese and North Korean forces capture Seoul for the second time (having lost the Second Battle of Seoul in September 1950).
* January 9 – The Government of the Uni ...
.
[Super Bowl XXXIV ] It is the most recent NFL championship in which both teams were seeking their first Super Bowl title.
Both teams were returning to the postseason after struggles and a move between cities. Led by
the Greatest Show on Turf offense, the Rams entered their second Super Bowl appearance with an NFC-best 13–3 regular-season record. It was the franchise's first playoff run and first season with a winning record since
1989 and first since moving from
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
to
St. Louis. The Titans also finished the regular season 13–3 and advanced to their Super Bowl debut as a
wild card.
[Sandler (2001) p. 5] In their first season after retiring the
Oilers name, the franchise was making their first playoff run since 1993 and first since moving from Houston to
Tennessee
Tennessee (, ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Kentucky to the north, Virginia to the northeast, North Carolina t ...
.
The Rams scored three
field goals by halftime and added a third-quarter touchdown to take a 16–0 lead. The Titans responded with 16 straight points to tie the game near the end of regulation, the first time a Super Bowl team had erased a deficit of more than 10 points. On their ensuing drive, the Rams regained the lead with wide receiver
Isaac Bruce's 73-yard touchdown. Super Bowl XXXIV is best remembered for its final play, in which the Titans reached St. Louis's 10-yard line with six seconds remaining, but linebacker
Mike Jones tackled wide receiver
Kevin Dyson one yard short of the goal line to prevent a potential game-tying (or winning, if the Titans decided to go for a two-point conversion) touchdown. The play became known as "One Yard Short" and "The Tackle". Rams quarterback
Kurt Warner, the first undrafted quarterback to win a Super Bowl, was named
Super Bowl MVP after setting Super Bowl records for passing yards (414) and pass attempts without an interception (45). As of 2025, Warner's 414 passing yards are the most in Super Bowl history for a winning quarterback. Warner became the sixth player to win Super Bowl MVP and
NFL MVP in a single season, a feat that would go unrepeated for 23 seasons.
The game has been called the "Dot-com Super Bowl" for the large amount of
advertisements
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically us ...
purchased by
dot-com companies.
Regarded as one of the greatest Super Bowls of all time, it was featured on ''NFL's Greatest Games'' as "The Longest Yard".
Background
Host selection process
NFL owners awarded Super Bowl XXXIV to Atlanta during their October 31, 1996, meeting in New Orleans. A total of five cities submitted bids:
Miami
Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
(
Joe Robbie Stadium),
Atlanta
Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
(
Georgia Dome),
Tampa
Tampa ( ) is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. Tampa's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and t ...
(
Raymond James Stadium),
Phoenix/
Tempe (
Sun Devil Stadium), and
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
(
Coliseum). The Los Angeles host committee originally was going to partner with
Pasadena (
Rose Bowl),
but switched their plans to the Coliseum after a renovation plan was announced.
However, the Los Angeles bid was dismissed when their delegation failed to convince the owners that planned stadium renovations would be completed in time.
Owners initially planned on selecting only two hosts (XXXIII and XXXIV), but decided to name three after strong showings by the respective delegations. Miami, Atlanta, and Tampa were selected to host
XXXIII, XXXIV, and
XXXV, respectively.
This was the second time that Atlanta hosted the game, the first being
XXVIII. Atlanta garnered a sympathy vote as
Falcons owner
Rankin Smith was terminally ill.
Due to logistical conflicts, Atlanta would not be able to host the Super Bowl again until 2005, and some NFL owners desired to award the game to the city before Smith died (which occurred nearly a year later in October 1997).
Tampa Bay Buccaneers owner
Malcolm Glazer protested afterwards, feeling that he had been promised the game after securing funding for a
new stadium.
As a result,
XXXV was added to agenda, and Tampa was selected for that game.
St. Louis Rams
The Rams entered 1999 having been among the league's stragglers for a decade. The reasons are many, including, some suggest, mismanagement by executive John Shaw. The franchise
moved to
a taxpayer-funded stadium in
St. Louis, Missouri for
the 1995 season but continued to struggle. In 1997, the team hired
Dick Vermeil as their head coach, bringing him back to the NFL after 15 years of retirement. Vermeil had previously turned the
Philadelphia Eagles
The Philadelphia Eagles are a professional American football team based in Philadelphia. The Eagles compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East division. The team plays its ...
from one of the worst teams in the league into a Super Bowl team in 1980, but his first two seasons in St. Louis were hardly stellar, winning just five games in 1997 and four in 1998.
Little was expected of the Rams for 1999. Indeed, ''
ESPN The Magazine
''ESPN The Magazine'' was an American monthly sports magazine published by the ESPN sports network in Bristol, Connecticut. The first issue, with the cover line "NEXT.," was published on March 11, 1998 (cover date March 23, 1998), and featured K ...
s 1999 NFL preview predicted the Rams would be the worst team in the NFL, worse even than
the Cleveland Browns, who had returned as an
expansion team that year.
Trent Green, who had just been signed as the Rams starting quarterback, suffered a season-ending knee injury in the preseason, making undrafted
quarterback
The quarterback (QB) is a position in gridiron football who are members of the offensive side of the ball and mostly line up directly behind the Lineman (football), offensive line. In modern American football, the quarterback is usually consider ...
Kurt Warner the team's new starter. Warner, who started the season as a backup to Green, had previously played for the
Iowa Barnstormers of the
Arena Football League
The Arena Football League (AFL) was a professional arena football league in the United States. It was founded in 1986, but played its first official games in the 1987 Arena Football League season, 1987 season, making it the third longest-runnin ...
and the
Amsterdam Admirals
The Amsterdam Admirals were a professional American football team based in Amsterdam, Netherlands, playing in the NFL Europe.
History
The Admirals were formed in 1995 as part of the NFL's plan to restart the World League of American Football, t ...
of
NFL Europe
NFL Europe League (simply called NFL Europe and known in its final season as NFL Europa) was a professional American football league that functioned as the List of developmental and minor sports leagues, developmental minor league of the Nati ...
.
The Rams proceeded to shock the NFL with an NFC-best 13–3 regular season record and outscored their opponents 526–242, the highest scoring margin (284) of any Super Bowl champion.
The Rams' high-powered offense, run by offensive coordinator
Mike Martz, was nicknamed "
The Greatest Show on Turf". In Warner's first NFL season in
1998
1998 was designated as the ''International Year of the Ocean''.
Events January
* January 6 – The ''Lunar Prospector'' spacecraft is launched into orbit around the Moon, and later finds evidence for Lunar water, frozen water, in soil i ...
, he played only one game and threw just 11 passes. But in 1999, he experienced one of the most spectacular seasons ever by a quarterback, recording a
passer rating of 109.2, completing 65.1 percent of his passes for 4,353 yards, 41 touchdowns, and just 13 interceptions, and earning the
NFL Most Valuable Player Award. Besides Warner, several other Rams compiled significant statistics. Halfback
Marshall Faulk, in his first year in St. Louis after spending five seasons with
Indianapolis
Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...
, had the best season of his career and won the
NFL Offensive Player of the Year Award, while finishing second in MVP voting to Warner. He scored 12 touchdowns, rushed for 1,381 yards, and recorded a team-leading 87 receptions for 1,048 yards. In all, Faulk gained a record 2,429 total yards and became just the second running back in NFL history to gain over 1,000 yards rushing and receiving in the same season (
Roger Craig was the first to do it, in 1985).
[Sandler (2007) p. 18-19] Faulk held the NFL record for yards from scrimmage in a single season until Tennessee's
Chris Johnson broke it in 2009. Faulk wasn't the only weapon at Warner's disposal in 1999. Veteran receiver
Isaac Bruce was the top Rams receiver with 77 receptions for 1,165 yards and 12 touchdowns. while breakout rookie wide receiver
Torry Holt recorded 52 receptions, 788 yards, and 6 touchdowns. Even the team's third wide receiver,
Az-Zahir Hakim, was a big contributor by catching 36 passes for 677 yards and 8 touchdowns, while also returning punts for 461 yards and another touchdown. The Rams' offensive line was led by
Pro Bowl
The National Football League All-Star Game (1939–1942), Pro Bowl (1951–2022), or Pro Bowl Games (since 2023) is an annual event held by the National Football League (NFL) featuring the league's All-star, star players.
The format has changed ...
ers
Orlando Pace and
Adam Timmerman. Timmerman, acquired by the Rams in 1999, had previously won
Super Bowl XXXI with the
Green Bay Packers
The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. They ar ...
. On special teams, receiver
Tony Horne returned 30 kickoffs for 892 yards and 2 touchdowns, giving him an NFL-leading 29.7 yards per return average. Overall, St. Louis's offense led the league in total yards gained (6,639), scoring (526 points), and passing touchdowns (42).
The Rams' defense led the league in fewest rushing yards allowed (1,189) and fewest rushing touchdowns allowed (4), while giving up just 242 points. Overall, the defense ranked 4th in the league in fewest total yards (5,056). The line was anchored by Pro Bowl defensive end
Kevin Carter and defensive end
Grant Wistrom. Carter led the league with 17
sacks, while Wistrom recorded 8.5 sacks and 2 interceptions, returning both for touchdowns and a combined total of 131 yards. Behind them, the Rams had three linebackers:
London Fletcher (66 tackles and 3 sacks),
Mike Jones (4 interceptions for 96 return yards and 2 touchdowns, and 2 fumble recoveries for 51 return yards and a touchdown), and
Todd Collins (72 tackles, a sack, and 2 interceptions for 16 yards). The secondary was led by Pro Bowler
Todd Lyght (6 interceptions),
Dexter McCleon (4 interceptions), and rookie
Dré Bly (3 interceptions).
This was the Rams' first playoff appearance since
1989 and only the second
Super Bowl
The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...
appearance in team history.
Tennessee Titans
The Titans advanced to their first Super Bowl in team history, after originating as a charter member of the
American Football League
The American Football League (AFL) was a major professional American football league that operated for ten seasons from 1960 until 1970, AFL–NFL merger, when it merged with the older National Football League (NFL), and became the American Foot ...
. From 1960 to 1996, the team was owned by
Houston, Texas
Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
businessman
Bud Adams and known as the
Houston Oilers. By 1995, however, Adams, like Rams owner
Georgia Frontiere, was lured to move his team from Houston, in this case to a new stadium in
Nashville, Tennessee
Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...
. Since this new stadium was not ready until the 1999 season, Adams decided to move his team to
Liberty Bowl Memorial Stadium in
Memphis, Tennessee in
1997
Events January
* January 1 – The Emergency Alert System is introduced in the United States.
* January 11 – Turkey threatens Cyprus on account of a deal to buy Russian S-300 missiles, prompting the Cypriot Missile Crisis.
* January 1 ...
after playing before small Houston crowds in
1996.
The renamed Tennessee Oilers also played before sparse Memphis crowds, and thus spent the
1998 season playing at Nashville's
Vanderbilt Stadium. After the new Adelphia Coliseum (now known as
Nissan Stadium) was completed in 1999, the team's name was changed to Tennessee Titans. With Tennessee's Super Bowl appearance, every former AFL team had now played in the Super Bowl, including the original eight AFL teams and two AFL expansion teams: the
Miami Dolphins and the
Cincinnati Bengals
The Cincinnati Bengals are a professional American football team based in Cincinnati. The Bengals compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. The team plays its h ...
.
The 1999 Titans were led by quarterback
Steve McNair and running back
Eddie George
Edward Nathan George Jr. (born September 24, 1973) is an American college American football, football coach and former running back who is the head football coach at Bowling Green Falcons football, Bowling Green State University. He previously ...
. McNair had missed five games due to injuries during the season, but he was still able to put up solid numbers, throwing for 2,179 yards and 12 touchdowns with 8 interceptions. Despite his injury problems, McNair finished the season as the second-leading rusher on the team with 337 yards and 8 touchdowns. When McNair was out with injuries, the team was able to rely on backup QB
Neil O'Donnell, who threw for 1,382 yards and 10 touchdowns, with only 5 interceptions. George also had an outstanding season, rushing for 1,304 yards, and catching 47 passes for 458 yards (his receptions, receiving yards, and receiving touchdowns were all career highs). In all, George scored a grand total of 13 touchdowns, and was selected to play in the
Pro Bowl
The National Football League All-Star Game (1939–1942), Pro Bowl (1951–2022), or Pro Bowl Games (since 2023) is an annual event held by the National Football League (NFL) featuring the league's All-star, star players.
The format has changed ...
for the 3rd consecutive year.
Another contributor on the Titans' offense was fullback
Lorenzo Neal, who frequently served as George's lead blocker and was widely considered one of the best blocking backs in the league. The team did not have any outstanding deep threats, but wide receiver
Yancey Thigpen recorded 38 receptions for 648 yards, wide receiver
Kevin Dyson had 54 receptions for 658 yards, and tight end
Frank Wycheck caught 69 passes for 641 yards. Thigpen, however, would not play in the Super Bowl because of a right foot fracture he suffered in the AFC Championship Game.
Up front, their line was anchored by Pro Bowl tackle
Bruce Matthews. On special teams,
Derrick Mason racked up 1,030 combined return yards and a touchdown.
Tennessee's defense was also extremely effective. Pro Bowl defensive end
Jevon Kearse anchored the line, recording 14.5 sacks to go along with 8 forced fumbles and was named the NFL's Defensive Rookie of the Year. The linebackers corps was led by
Eddie Robinson, who recorded 64 tackles and 6 sacks, while also recovering and forcing 3 fumbles. Their secondary was led by cornerback
Samari Rolle, who led the team with 4 interceptions, and veteran safety
Marcus Robertson, who would miss the game with a broken leg.
The Titans finished the regular season with a 13–3 record (including a home win over the Rams), but finished second behind the 14–2
Jacksonville Jaguars
The Jacksonville Jaguars are a professional American football team based in Jacksonville, Florida. The Jaguars compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC South, South division. The team ...
(who had the best record in the NFL that season) in the
AFC Central. The Jaguars' only two losses were to the Titans, but Tennessee's three losses forced them to enter the playoffs as a
wild-card team.
Playoffs
Playing in his first ever NFL playoff game, Warner threw for 395 yards and 5 touchdowns, with 1 interception, as the Rams defeated the
Minnesota Vikings, 49–37 in St. Louis, by scoring 35 unanswered points in the second half. Bruce caught 4 passes for 133 yards and a touchdown. Faulk gained 101 combined rushing/receiving yards and scored 2 touchdowns. Although Vikings quarterback
Jeff George threw for 423 yards and 4 touchdowns, three of his scores occurred late in the 4th quarter, after the Rams had already put the game away.
The Rams then narrowly defeated the
Tampa Bay Buccaneers, 11–6 at home, in a hard-fought defensive struggle in the
NFC Championship Game
The NFC Championship Game is the annual championship game of the National Football Conference (NFC) and one of the two semifinal National Football League playoffs, playoff games of the National Football League (NFL), the largest professional Ame ...
. The first half ended with the Rams leading 5–3 on a
Jeff Wilkins field goal and after a bad snap by the Buccaneers went through their own end zone for a safety. Tampa Bay then scored a field goal in the 3rd quarter to take the lead. But Warner threw a 30-yard go-ahead touchdown pass to receiver
Ricky Proehl with 4:44 left in the game.
Meanwhile, the Titans started out their postseason by narrowly defeating the
Buffalo Bills
The Buffalo Bills are a professional American football team based in the Buffalo–Niagara Falls metropolitan area. The Bills compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East div ...
, 22–16 in Nashville, on a famous, trick kickoff return play that became known in NFL lore as the
Music City Miracle. Tennessee jumped to a 12–0 halftime lead with an
Al Del Greco field goal, a safety by Kearse, and a McNair touchdown run. However, Buffalo came back to take the lead, 13–12 with
Antowain Smith's two touchdown runs in the second half (the two-point conversion after Smith's second touchdown failed). In the 4th quarter, the Titans regained the lead after Del Greco kicked his second field goal. With 16 seconds left in the game, Bills kicker
Steve Christie made what seemed to be the game-winning 41-yard field goal to give his team the lead, 16–15. However, Neal received the ensuing kickoff and handed the ball off to Wycheck, who then lateraled the ball to Dyson on the other side of the field, who eventually ran 75 yards to the end zone for the game-winning touchdown. The play was reviewed to determine whether Wycheck had lateraled the ball to Dyson or made an illegal forward pass. Referee
Phil Luckett upheld the original call on the field of a touchdown, giving Tennessee the win.
The Titans then defeated the
Indianapolis Colts
The Indianapolis Colts are a professional American football team based in Indianapolis. The Colts compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC South, South division. Since the 2008 India ...
, 19–16 in Indianapolis. After both teams exchanged field goals in the first half, George scored on a 68-yard touchdown run to give his team a 13–9 lead. Del Greco then kicked two more field goals in the 4th quarter to put the game away. George finished the game with a franchise playoff record 162 rushing yards and a touchdown, while Del Greco made four field goals.
The Titans then eliminated the
Jacksonville Jaguars
The Jacksonville Jaguars are a professional American football team based in Jacksonville, Florida. The Jaguars compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC South, South division. The team ...
, 33–14, in the
AFC Championship Game at Jacksonville. The Jaguars finished the 1999 regular season with a league-best 14–2 record, and advanced to the AFC title game after crushing the
Miami Dolphins 62–7 and limiting future
Hall of Fame quarterback
Dan Marino to just 11 of 25 completions for 95 yards and 1 touchdown, with 2 interceptions. However, Tennessee's defense dominated the Jaguars in the AFC Championship Game, forcing 6 turnovers.
Jacksonville led 14–10 at halftime, but the Titans then scored 23 unanswered points on two touchdown runs by McNair, a safety, and
Derrick Mason's 80-yard kickoff return for a touchdown. Although McNair passed for only 112 yards and one touchdown with one interception, he rushed for 91 yards and 2 touchdowns on 9 carries. George rushed for 86 yards and caught 3 passes for 19 yards.
Pre-game notes
In January 2000, two
ice storms struck the Atlanta area within a week of each other. The second storm occurred during the week the Super Bowl was hosted. Despite the rare adverse weather conditions, city and
state crews kept streets and sidewalks free of ice, and
MARTA public transport kept running. The Atlanta region does not receive more ice storms than most other areas of the country, and Super Bowl XXXIV was played indoors and unaffected by the elements. But some residents believe the poor weather during Super Bowl week negatively impacted the city's chances of hosting another Super Bowl, including the bid it lost for
Super Bowl XLIII. That bid included
meteorological data showing the rarity of such storms in the area. They eventually got the bid to host
Super Bowl LIII.
Nashville, home of the Titans, is also the midway point of the Atlanta-St. Louis highway corridor, which contains the entirety of
Interstate 24, and uses
Interstate 64 and
Interstate 75 to complete the route.
It is the most recent Super Bowl in which neither team had already won a Super Bowl.
The Titans, as the designated home team, wore navy blue jerseys with white pants. The Rams wore white uniforms with yellow pants, which would be the final appearance for these uniforms before rebranding to a new Millennium Blue/New Century Gold combination the next season.
Broadcasting
ABC televised the game in the United States, with
play-by-play announcer Al Michaels
Alan Richard Michaels (born November 12, 1944) is an American television play-by-play sportscaster for '' Thursday Night Football'' on Amazon Prime Video and in an emeritus role for NBC Sports. He has worked on network sports television sin ...
and
color commentator Boomer Esiason.
Chris Berman from
Disney
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
-owned corporate sibling
ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
hosted all the events. Berman was joined by fellow ESPN analyst
Steve Young, while ESPN's
Mike Tirico was on hand for the post-game presentation of the
Vince Lombardi Trophy.
Lesley Visser and
Lynn Swann served as sideline reporters. Other contributors included
Dan Fouts,
Jimmy Roberts,
Bob Griese and
Brent Musburger
Brent Woody Musburger (born May 26, 1939) is an American sportscaster, currently the lead broadcaster and managing editor at Vegas Stats and Information Network (VSiN).
With CBS Sports from 1973 until 1990, he was the original host of their ...
(who introduced a special memorial tribute to
Walter Payton, who had died from bile duct cancer the previous November).
This was Esiason's only Super Bowl as a color commentator on television.
ABC Sports would fire him a little over a month later in early March, with the reason being for his dismissal was simply his poor chemistry and hatred of Michaels (Michaels himself also hated Esiason). Esiason would then serve as the lead color commentator for
Westwood One radio, calling Super Bowls
XXXV (the game played the following year) to
LII.
This was the first Super Bowl to be aired in
high definition and 5.1
Dolby Digital. ABC chose to use the
720p
720p (720 lines progressive) is a progressive HD signal format with 720 horizontal lines/1280 columns and an aspect ratio (AR) of 16:9, normally known as widescreen HD (1.78:1). All major HD broadcasting standards (such as SMPTE 292M) includ ...
format.The game was later featured as one of the ''NFL's Greatest Games'' as The Longest Yard.
The game attracted an average of 88.5 million viewers, with an 43.3 rating and 63% share on ABC. Also, In Canada an estimated nation-wide viewership of 3.1 million watched the game.
Advertising
This game is often referred to as the "dot-com" Super Bowl since it was held during the height of the
dot-com bubble
The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Interne ...
, and several Internet companies purchased
television commercials. Among them,
E-Trade's commercial featured a chimpanzee dancing in an E-Trade T-shirt and the text "Well, we just wasted 2 million bucks". Lifeminders.com ran a commercial of plain typewritten text beginning with the line "This is the worst commercial on the Super Bowl. But it might be the best thing you see tonight."
Pets.com famously paid millions for an advertisement featuring a
sock puppet, though the company would collapse before the end of the year.
Entertainment
Pregame ceremonies
The pregame show featured a tribute to "The Great American Music of the 20th Century". Narrated by the
Smothers Brothers, the show highlighted some of the unique American musical styles such as gospel, big band, classical, country and rock. Singers
Tina Turner
Tina Turner (born Anna Mae Bullock; November 26, 1939 – May 24, 2023) was a singer, songwriter, actress, and author. Dubbed the "Honorific nicknames in popular music, Queen of Rock 'n' Roll", her vocal prowess, raspy voice, and electrifyin ...
and
Travis Tritt along with the
Georgia Tech Marching Band and the
Georgia Mass Choir performed during the show.
Country
A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...
singer
Faith Hill then sang the national anthem.
To celebrate the 30th anniversary of
Super Bowl IV, the following participants of the game were featured during the
coin toss ceremony:
Bud Grant
Harry Peter "Bud" Grant Jr. (May 20, 1927 – March 11, 2023) was an American professional football player and coach in the National Football League (NFL) and Canadian Football League (CFL). Grant was head coach of the NFL's Minnesota Viki ...
,
Lamar Hunt,
Bobby Bell,
Paul Krause,
Willie Lanier,
Alan Page
Alan Cedric Page (born August 7, 1945) is an American former Minnesota Supreme Court judge and professional American football, football player for the Minnesota Vikings and Chicago Bears. He was the NFL's MVP in 1971. He was awarded the Presid ...
, and
Jan Stenerud.
Halftime show
The
E-Trade Super Bowl Halftime Show was produced by Disney and titled "Tapestry of Nations" after the
Epcot parade of the
same name. The show, narrated by actor
Edward James Olmos, was inspired by the
Walt Disney World Millennium Celebration. It featured a full symphony orchestra conducted by Steven Byess; a multi-generational, 80-person choir; and singers
Phil Collins
Philip David Charles Collins (born 30 January 1951) is an English musician, songwriter, record producer and actor. He was the drummer and later became the lead singer of the rock band Genesis (band), Genesis and had a successful solo career, ac ...
,
Christina Aguilera
Christina María Aguilera ( , ; born December 18, 1980) is an American singer-songwriter, actress and television personality. Recognized as Cultural impact of Christina Aguilera, an influential figure in music and having received Public imag ...
,
Enrique Iglesias
Enrique Miguel Iglesias Preysler (; born 8 May 1975) is a Spanish singer and songwriter. He started his recording career in the mid-1990s on the Mexican label Fonovisa where he released three Spanish albums ''Enrique Iglesias (album), Enrique ...
, and
Toni Braxton
Toni Michele Braxton (born October 7, 1966) is an American singer, songwriter, actress and television personality. She has sold over 70 million records worldwide and is one of the best-selling female artists in history. Braxton has won seven ...
.
Game summary
First half
Both teams' defenses seemed to dominate most of the first half. The Rams started the game out strong by taking the opening kickoff and marching to the Tennessee 17-yard line, which featured a 17-yard completion on 3rd-and-7 from quarterback
Kurt Warner to wide receiver
Isaac Bruce. But on 3rd-and-9 at the 17, safety
Blaine Bishop pressured Warner to throw an incomplete pass. Then the ensuing 35-yard field goal attempt by kicker
Jeff Wilkins failed when punter/holder
Mike Horan fumbled the snap and was tackled by cornerback
Donald Mitchell, giving the ball to Tennessee on their own 29-yard line. The Titans responded by moving the ball to the St. Louis 29-yard line, aided by running back
Eddie George
Edward Nathan George Jr. (born September 24, 1973) is an American college American football, football coach and former running back who is the head football coach at Bowling Green Falcons football, Bowling Green State University. He previously ...
's 32-yard reception from quarterback
Steve McNair. However, they also came up empty after kicker
Al Del Greco missed a 47-yard field goal attempt wide left.
For the rest of the half, the Titans were forced to punt on all of their possessions. Meanwhile, the Rams were able to reach inside the Tennessee 20-yard line on all four of their remaining drives before halftime, but on each one, the Titans' defense forced St. Louis to settle for field goal attempts by Wilkins, who made three out of four attempts from 27, 29, and 28 yards, respectively (his only miss was his second attempt, a 34-yarder that sailed wide right, on the third play of the second quarter). Wilkins' three field goals gave St. Louis a 9–0 halftime lead, but their scoring margin over Tennessee seemed somewhat small, considering they drove into scoring range on every one of their first-half possessions and outgained Tennessee in total yards, 294–89. In addition, Warner was ailing after taking several big hits from the Titans' blitzing defense, and
Dick Vermeil considered replacing him at halftime for backup
Paul Justin, who had only thrown 14 passes all season; Warner, however, never missed a snap.
Third quarter
Both teams' offenses started to get going in the second half. The Titans took the opening kickoff and drove 43 yards to the St. Louis 29-yard line, but still came up empty after Rams cornerback
Todd Lyght blocked Del Greco's 47-yard field goal attempt. After that, Warner converted 3rd-and-7 with an 8-yard completion to running back
Marshall Faulk, then threw a 31-yard strike to Bruce and a 16-yard completion to tight end
Ernie Conwell before finishing the 8-play, 68-yard drive with a 9-yard touchdown pass to wide receiver
Torry Holt, increasing St. Louis' lead to 16–0. Bishop combined with safety
Anthony Dorsett to tackle Conwell, but suffered a spinal injury and had to leave the game. The game was delayed for several minutes while Bishop was being treated. Already without fellow injured starting safety
Marcus Robertson, Dorsett and
Perry Phenix had to fill in for him and Bishop the rest of the game. After the Rams touchdown, Fisher said to his team, "They're celebrating! They're celebrating right now! Look at them! Go win the game!"
The Titans finally got on the board with a 12-play, 66-yard scoring drive. Wide receiver
Derrick Mason returned the ensuing kickoff 35 yards to the 34-yard line. From there, five runs by George for 24 yards, three completions from McNair to tight end
Frank Wycheck for 15 yards and a 2-yard run by McNair advanced the ball to the St. Louis 25-yard line. Then McNair scrambled 23 yards to the 2-yard line, setting up a 1-yard touchdown run by George two plays later, cutting the Titans' deficit to 16–6 after McNair's pass to Wycheck on the two-point conversion attempt fell incomplete.
Fourth quarter
The Titans' first score sparked them to rally. After forcing the Rams to punt on their ensuing possession, a pair of 21-yard completions from McNair to wide receiver
Isaac Byrd and tight end
Jackie Harris aided a 13-play, 79-yard drive that was capped by George's second touchdown of the game, a 2-yard run, to cut Tennessee's deficit to 16–13. The Titans' defense then forced the Rams to a
three-and-out, and Horan's 30-yard punt gave the Titans the ball back at their 47-yard line. The Titans' offense then drove only 28 yards on their ensuing possession, but it was close enough for Del Greco to kick a 43-yard field goal, tying the score at 16–16 with just 2:12 left in regulation. The 16–0 deficit was the largest deficit to be erased in a Super Bowl and the first greater than 10 points. It was also the first time in any Super Bowl a team down double digits in the fourth quarter came back to tie the game.
Then on the first play of the Rams' ensuing drive, Warner threw a long pass that was caught at the Titans' 38-yard line by Bruce, who then went the distance for a 73-yard touchdown reception to give St. Louis a 23–16 lead. Likewise, in the
1951 NFL Championship Game, quarterback
Norm Van Brocklin's 73-yard game-winning touchdown pass to wide receiver
Tom Fears broke a 16–16 tie in the fourth quarter and gave the Rams a seven-point victory to win the NFL title. Warner's touchdown pass to Bruce was his only completion of the fourth quarter.
The Titans took the ball at their own 12-yard line with 1:48 left in the game after committing a holding penalty on the ensuing kickoff. McNair started out the drive with a pair of completions to Mason and Wycheck for gains of 9 and 7 yards to reach the 28-yard line. After an incomplete pass, a face-mask penalty on cornerback
Dré Bly while tackling McNair on a 12-yard scramble gave the Titans a new set of downs at the St. Louis 45-yard line. On the next play, linebacker
Charlie Clemons was penalized for being offside, moving the ball to the 40-yard line with 59 seconds left. McNair ran for 2 yards, then threw a 7-yard completion to wide receiver
Kevin Dyson. On the next play, the Rams nearly ended the game when Bly stepped in front of a pass intended for Mason, only to have it go right through his arms. Two plays later, with the Titans facing 3rd-and-5, McNair narrowly avoided a sack by defensive ends
Kevin Carter and
Jay Williams and completed a 16-yard pass to Dyson to set up 1st-and-goal at the Rams' 10-yard line. Tennessee then used up their final timeout with just six seconds left, giving them a chance for one last play to either tie the game and send it into overtime, or go for the two-point conversion for the victory.
Final play

The game's final play from the Rams' 10-yard line has gone down in NFL history as "The Tackle" or "One Yard Short". Tennessee's plan was to use Wycheck as a decoy. The
tight end
The tight end (TE) is an offense (sports), offensive position in American football, arena football, and Canadian football. It is a hybrid that combines the characteristics and roles of both an offensive lineman and a receiver (football), receiv ...
would run straight up the field on the right side, to lure linebacker
Mike Jones away from Dyson, who would then slant left through the middle of the field. With Wycheck occupying Jones, McNair would pass the ball to Dyson, who would be open from about five yards out to run in for the score.
Jones, who was the Rams' defensive signal-caller, called a 77 Blast, a combination coverage that can be altered as the offense lines up. When the Titans came to the line, Rams safety
Billy Jenkins called for three Rams players — he, Jones, and cornerback
Dexter McCleon — to play zone coverage against Wycheck and Dyson.
As the play began, everything appeared to go as planned. Jones initially ran with Wycheck up the field. But as he reached the goal line, he glanced over his left shoulder and noticed an open Dyson catching the ball. Jones switched directions and wrapped up Dyson's legs about two and a half yards short of the end zone.
Both players went into a rolling motion as Dyson stretched his hand with the football towards the end zone, attempting to break the plane of the goal line and score. As the rolling motion came to an end with Jones on top of Dyson's legs, the receiver's shoulder touched the ground, making him down by contact with the ball just inches short of the goal line. At this point, there were 2 seconds left on the clock, but with no timeouts remaining, the Titans could not run another play before time expired and, therefore, the game was over. Had Dyson scored and the extra point been converted, it would have been the first Super Bowl to go into overtime. Alternatively, had Dyson scored, the Titans could have attempted a two-point conversion for the outright win on the final play of the game, although head coach
Jeff Fisher claimed in a 2019 interview that he would have taken his chances for overtime.
Because the game had already seen the greatest comeback in Super Bowl history, "One Yard Short" is considered one of the greatest and most exciting game-ending plays in modern NFL history. The image of Dyson stretching the ball to the goal line with Jones wrapped around him has become a staple of NFL highlights.
ESPN.com ranked "One Yard Short" as the 35th-greatest moment of the past 25 years in sports (as of 2007).
NFL.com ranked the tackle as the fourth-greatest clutch moment in Super Bowl history.
Fox Sports
Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The name originates from Fox Broadcasting Company in the United States, which in turn derives its name from Fox Fi ...
ranked it as the Greatest Clutch Play in Super Bowl History (as of 2007). Like Dallas Cowboys cornerback
Larry Brown, Jones was included on the NFL Network's "Top 10 One-Hit Wonders" list (Jones was No. 10, Brown was No. 3), Jones also mirrored Brown in his solid if unspectacular career outside of his Super Bowl heroics.
After the game

After the game, many sports writers commented on Warner's rise from an unknown backup to a
Super Bowl MVP, but Warner himself wasn't impressed by it. "How can you be in awe of something that you expect yourself to do?" Warner pointed out. "People think this season is the first time I touched a football; they don't realize I've been doing this for years – just not on this level, because I never got the chance. Sure, I had my tough times, but you don't sit there and say, 'Wow, I was stocking groceries five years ago, and look at me now.' You don't think about it, and when you do achieve something, you know luck has nothing to do with it."
However, he later told ''
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' "I guess it is sort of a storybook ending. When you think about where I was and where I am now, it seems pretty incredible."
The game, including via archived footage from the broadcast, also features in the ending of Warner's 2021 biopic ''
American Underdog'', which stars
Zachary Levi as Warner,
Dennis Quaid as Vermeil and
Chance Kelly as Mike Martz.
Box score
Statistical overview
Bruce caught 6 passes for 162 yards (3rd highest) and a touchdown, an average of 27 yards per catch. Holt had 7 receptions for 109 yards (the most ever by a rookie in a Super Bowl) and a touchdown. Bruce and Holt became the fifth pair of teammates to each have over 100 yards receiving in a Super Bowl, joining the Steelers'
John Stallworth and
Lynn Swann in
Super Bowl XIII, the Bengals'
Cris Collinsworth and
Dan Ross in
Super Bowl XVI, the 49ers'
Jerry Rice and
Roger Craig in
Super Bowl XXIII, and the Redskins'
Gary Clark and
Art Monk in
Super Bowl XXVI
Super Bowl XXVI was an American football game between the National Football Conference (NFC) champion Washington Redskins and the American Football Conference (AFC) champion Buffalo Bills to decide the National Football League (NFL) champion f ...
.
Rams starting running back
Marshall Faulk was held to just 17 rushing yards but gained 90 receiving yards on 5 receptions. McNair set a Super Bowl record for rushing yards by a quarterback, recording 64 yards on 8 carries. He also completed 22 out of 36 passes for 214 yards. George finished the game with 95 rushing yards, 35 receiving yards, and 2 touchdowns. Harris was the top receiver for Tennessee with 7 catches for 64 yards. Mason returned 5 kickoffs for 122 yards and caught 2 passes for 18 yards.
Aftermath
Rams coach
Dick Vermeil became the oldest coach ever to win a Super Bowl (age 63). He also set the record for the longest amount of time between going to his first Super Bowl (
Super Bowl XV in the 1980 season) to winning it for the first time. He retired after this season but came back in 2001 to coach the
Kansas City Chiefs, finally retiring for good in 2005.
It was the second (and last) Super Bowl in which neither team committed any turnovers (after
Super Bowl XXV).
The Rams became the first, and to date the only, NFL team to win a championship in three different cities. They won the
1945 NFL Championship Game while located in Cleveland, and won both the
1951 NFL Championship Game and Super Bowl LVI in 2021 in Los Angeles. The team would later return to Los Angeles for the 2016 Los Angeles Rams season, 2016 season, leaving St. Louis without an NFL franchise for the first time since 1994.
The Titans finished the 2000 Tennessee Titans season, 2000 season with another 13–3 record though they fell to the eventual Super Bowl Champion Baltimore Ravens in the AFC Divisional round.
Final statistics
Sources
NFL.com Super Bowl XXXIVSuper Bowl XXXIV Play Finder StLSuper Bowl XXXIV Play Finder Ten
Statistical comparison
Individual leaders
1Completions/attempts
2Carries
3Long gain
4Receptions
5Times targeted
Records set
The following records were set in Super Bowl XXXIV, according to the official NFL.com boxscore,
the 2016 NFL Record & Fact Book
and the Pro-Football-Reference.com game summary.
Some of these records have since been surpassed in subsequent Super Bowl games.
Turnovers are defined as the number of times losing the ball on interceptions and fumbles.
Starting lineups
:Source:
Officials
* Referee: Bob McElwee, #95 (third Super Bowl; previously worked Super Bowl XXII, XXII and
XXVIII, the latter of which was the first Super Bowl played in Atlanta)
* Umpire: Ron Botchan, #110, fifth Super Bowl (XX, XXXVII, XXIX, XXI)
* Head linesman: Earnie Frantz, #111, third Super Bowl (XXIV, XXXI)
* Line judge: Byron Boston, #18, first Super Bowl
* Field judge: Al Jury, #106, fifth Super Bowl (XX, XXII, XXIV, XXVIII)
* Side judge: Tom Fincken, #47, third Super Bowl (XXIX, XXXVI)
* Back judge: Bill Leavy, #127, first Super Bowl (later officiated Super Bowl XL as referee)
* Alternate referee: Walt Coleman, #65
* Alternate umpire: Bob Wagner, #100
Ron Botchan and Al Jury joined Tom Kelleher (American football), Tom Kelleher, Jack Fette and Bob Beeks as the only men to officiate five Super Bowls. Jury became the second African-American (after Beeks) to do so.
References
External links
*
Super Bowl official website*
*
The Sporting News: History of the Super Bowl(Last accessed December 4, 2005)
at Pro Football Reference
Super Bowl play-by-playsfrom ''USA Today'' (Last accessed September 28, 2005)
{{DEFAULTSORT:Super Bowl 034
Super Bowl, Super Bowl 034
1999 NFL season
2000 in American football
2000 in American sports
2000 in sports in Georgia (U.S. state)
2000 in Atlanta
American football competitions in Atlanta
January 2000 sports events in the United States
St. Louis Rams postseason
Tennessee Titans postseason