The Super Bowl Experience (formerly the NFL Experience) is an annual event which has been held since 1992 at a venue in the host city of the

Super Bowl The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...

. The event is described as an interactive "

theme park An amusement park is a park that features various attractions, such as rides and games, and events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central theme, often fea ...

", featuring various fan-oriented attractions, including

football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...

-related activities and

autograph An autograph is a person's own handwriting or signature. The word ''autograph'' comes from Ancient Greek (, ''autós'', "self" and , ''gráphō'', "write"), and can mean more specifically: Gove, Philip B. (ed.), 1981. ''Webster's Third New Intern ...

sessions with current and former players. Proceeds from the sale of Super Bowl Experience tickets go to fund the NFL's Youth Education Town (YET) initiative, which constructs facilities (typically in low-income neighborhoods of Super Bowl host cities) offering

afterschool ''Afterschool'' is a 2008 American psychological drama film written and directed by Antonio Campos (director), Antonio Campos and stars Ezra Miller in their film debut. Filmed at the Pomfret School in Pomfret, Connecticut, ''Afterschool'' premiere ...

programs for youth. Tickets to this event are free and can be assessed at the OnePass App on the NFLs main website. In November 2017, the NFL opened an NFL Experience attraction at

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

's 20 Times Square, in collaboration with

Cirque du Soleil Cirque du Soleil (, ; ) is a Canadian entertainment company and the largest contemporary circus producer in the world. Located in the inner-city area of Saint-Michel, Montreal, Saint-Michel, Montreal, it was founded in Baie-Saint-Paul on 16 Jun ...

, which featured a similar array of interactive experiences and memorabilia. Consequently, the NFL began to refer to the travelling event as the ''Super Bowl Experience'' beginning in 2018 for

Super Bowl LII Super Bowl LII was an American football game played to determine the champion of the National Football League (NFL) for the 2017 season. As a rematch of Super Bowl XXXIX from 13 years earlier, the game was between the National Football Conferen ...

Minneapolis–Saint Paul Minneapolis–Saint Paul is a metropolitan area in the Upper Midwest, Upper Midwestern United States centered around the confluence of the Mississippi River, Mississippi, Minnesota River, Minnesota, and St. Croix River (Wisconsin–Minnesota), ...

. The Times Square experience was later closed.

History

The first NFL Experience was held at the

Minneapolis Convention Center The Minneapolis Convention Center is a large convention center located in downtown Minneapolis, Minnesota that opened in 1990. It is located one block away from Nicollet Mall near Orchestra Hall (Minneapolis), Orchestra Hall. The Minneapolis Con ...

in January 1992 prior to

Super Bowl XXVI Super Bowl XXVI was an American football game between the National Football Conference (NFC) champion Washington Redskins and the American Football Conference (AFC) champion Buffalo Bills to decide the National Football League (NFL) champion f ...

. The NFL's interactive theme park was followed by

Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...

's first "FanFest" in

San Diego, California San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...

six months later. In 2013 the NFL Experience was hosted at the

New Orleans Morial Convention Center The Ernest N. Morial Convention Center is located in Downtown New Orleans, Louisiana, United States. The lower end of building one is located upriver from Canal Street on the banks of the Mississippi River. It is named after former Mayor of ...

. The NFL Experience was not held for

Super Bowl XLVIII Super Bowl XLVIII was an American football game between the American Football Conference (AFC) champion 2013 Denver Broncos season, Denver Broncos and National Football Conference (NFC) champion 2013 Seattle Seahawks season, Seattle Seahawks to ...

. Instead, the NFL organized an outdoor festival, Super Bowl Boulevard, along

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street ** Broadway Theatre (53rd Stre ...

and

Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and Neighborhoods in New York City, neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway (Manhattan), ...

, which featured a similar array of fan-oriented events and attractions (such as an artificial toboggan hill).

Animal Planet Animal Planet (stylized in all lowercase since 2018) is an American multinational pay television channel focusing on the animal kingdom owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. First established on June 1 ...

held a "Puppy Bowl Experience" at the Discovery Times Square exhibition promoting its annual ''

Puppy Bowl The ''Puppy Bowl'' is an annual television program on Animal Planet that mimics an American football game similar to the Super Bowl, using Puppy, puppies. Shown each year on Super Bowl Sunday, the show consists of footage of a batch of puppies at ...

'' special (which traditionally airs on the day of the Super Bowl), to ride the festivities' coattails. The 2015 NFL Experience was hosted at the

Phoenix Convention Center The Phoenix Convention Center is an events venue in downtown Phoenix, Arizona located along East Monroe, East Washington, East Jefferson, North Second, North Third, and North Fifth Streets. The center opened in 1972, and has since hosted national ...

. The 2016 NFL Experience was hosted at the

Moscone Center The George R. Moscone Convention Center (), popularly known as the Moscone Center, is the largest convention and exhibition complex in San Francisco, California, United States. The complex consists of three main halls spread out across three bl ...

in San Francisco. The 2017 NFL Experience was hosted at

George R. Brown Convention Center The George R. Brown Convention Center (GRB), opened on September 26, 1987, is located on the east side of Downtown Houston, Texas, United States. The center was named for internationally recognized entrepreneur, engineer, civic leader, philan ...

in Houston. The Houston Super Bowl Host Committee also hosted its own outdoor festival, ''Super Bowl Live'', in the adjacent

Discovery Green Discovery Green is an public urban park in Downtown Houston, Texas, bounded by La Branch Street to the west, McKinney Street to the north, Avenida de las Americas to the east, and Lamar Street to the south. The park is adjacent to the George ...

park, which featured entertainment events. For

, the event was renamed the Super Bowl Experience, and was held at the

. The

Super Bowl LIII Super Bowl LIII was an American football game played to determine the champion of the National Football League (NFL) for the 2018 season. The American Football Conference (AFC) champion New England Patriots defeated the National Football Confe ...

edition was held at the

Georgia World Congress Center The Georgia World Congress Center (GWCC) is a convention center in Atlanta, Georgia, U.S. Enclosing some 3.9 million ft2 (360,000 m2) in exhibition space and hosting more than a million visitors each year, the GWCC is the world's largest LEED c ...

. The Super Bowl Experience for

Super Bowl LIV Super Bowl LIV was an American football game played to determine the champion of the National Football League (NFL) for the 2019 NFL season, 2019 season. The American Football Conference (AFC) champion 2019 Kansas City Chiefs season, Kansas City ...

was held at the

Miami Beach Convention Center The Miami Beach Convention Center (originally the Miami Beach Exhibition Hall) is a convention center located in Miami Beach, Florida. Originally opened in 1958, the venue was renovated from 2015 to 2020 for $640 million. The re-imagined and enha ...

Super Bowl LV Super Bowl LV was an American football game played to determine the champion of the National Football League (NFL) for the 2020 season. The National Football Conference (NFC) champion Tampa Bay Buccaneers defeated the American Football Conferen ...

's Super Bowl Experience was held at Julian B. Lane Riverfront Park, with capacity and health protocols in place due to the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

Super Bowl LVI Super Bowl LVI was an American football game played to determine the champion of the National Football League (NFL) for the 2021 NFL season, 2021 season. The National Football Conference (NFC) champion 2021 Los Angeles Rams season, Los Angeles ...

’s Super Bowl Experience was held at the

Los Angeles Convention Center The Los Angeles Convention Center is a convention center located in the southwest section of Downtown Los Angeles, Downtown Los Angeles, California, United States. It hosts multiple annual conventions and has often been used as a filming locat ...

Super Bowl LVII Super Bowl LVII was an American football game played to determine the champion of the National Football League (NFL) for the 2022 season. The American Football Conference (AFC) champion Kansas City Chiefs defeated the National Football Confere ...

’s Super Bowl Experience was held at the Phoenix Convention Center.

Super Bowl LVIII Super Bowl LVIII was an American football game played to determine the champion of the National Football League (NFL) for the 2023 NFL season, 2023 season. A rematch of Super Bowl LIV four years prior, the American Football Conference (AFC) 20 ...

’s Super Bowl Experience was held at the

Mandalay Bay Convention Center Mandalay Bay Convention Center is attached to the Mandalay Bay resort, located on the Las Vegas Strip in Paradise, Nevada. The facility is owned and operated by MGM Resorts International. It is among the largest convention centers in the U.S. It ...

Super Bowl LIX Super Bowl LIX was an American football championship game played to determine the champion of the National Football League (NFL) for the 2024 NFL season, 2024 season. In a rematch of Super Bowl LVII two years prior, the National Football Conf ...

's Super Bowl Experience was held at the

NFL Experience Times Square

On November 30, 2017, the NFL opened an attraction known as NFL Experience Times Square, within four ground-level floors of 20 Times Square in New York City. The 40,000 square-foot attraction was a collaboration with Cirque du Soleil Entertainment Group, and featured various interactive activities and multimedia experiences, including a

4D film 4D film is a presentation system combining motion pictures with synchronized physical effects that occur in the theater. Effects simulated in 4D films include motion, vibration, Sense of smell, scent, rain, mist, bubbles, fog, smoke, wind, temperat ...

, a simulated locker room and practice area, displays of memorabilia, and a bar and restaurant that would feature a rotation of menu selections from NFL stadiums. In February 2018, it was announced that

NFL Network NFL Network (occasionally abbreviated on-air as NFLN) is an American sports-oriented pay television network owned by the National Football League NTP and is part of NFL Media, which also includes NFL.com, NFL Films, NFL Mobile, NFL Now and N ...

's '' Good Morning Football'' would move to a studio at the attraction in April, after having previously used a

CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...

studio in New York City. In September 2018, it was announced that the attraction would close, citing underperforming attendance numbers (which analysts pegged to poor promotion by the NFL, and high ticket prices). It was to remain open through at least the end of 2018. ''Good Morning Football'' moved to

SportsNet New York SportsNet New York (SNY) is an American regional sports network owned by Sterling Entertainment Enterprises, LLC, itself a joint venture between Fred Wilpon's Sterling Equities (which owns a controlling 65% interest), Charter Communications th ...

's facilities at

4 World Trade Center 4 World Trade Center (4 WTC; also known as 150 Greenwich Street) is a skyscraper constructed as part of the new World Trade Center in Lower Manhattan, New York City. The tower is located on Greenwich Street at the southeastern corner of the W ...

in November 2018.

References

External links

Official website
{{Super Bowl National Football League Super Bowl culture Entertainment events in the United States