SuperValu is a

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...

chain that operates throughout the island of

Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...

. SuperValu is operated as a symbol group; each supermarket is independently owned, with individual owners using the SuperValu format and selling the chain's own brand products. SuperValu outlets tend to be larger than the

convenience shop A convenience store, convenience shop, bakkal, bodega, corner store, corner shop, superette or mini-mart is a small retail store that stocks a range of everyday items such as convenience food, groceries, beverages, tobacco products, lottery t ...

formats used by many other symbol group retailers such as Centra,

Gala Gala may refer to: Music * ''Gala'' (album), a 1990 album by the English alternative rock band Lush * Gala (singer), Italian singer and songwriter *'' Gala – The Collection'', a 2016 album by Sarah Brightman * GALA Choruses, an association of ...

and Spar, and the larger SuperValu units are on a par with full-service supermarkets. Their main competitors are

Dunnes Stores Dunnes Stores is an Irish multinational retail chain that primarily sells food, clothes and household wares. It was founded by Ben Dunne (businessman, born 1908), Ben Dunne in 1944. In addition to its main customer base in Ireland, the chain al ...

and

Tesco Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in the United Kingdom at its head offices in Welwyn Garden City, England. The company was founded by Jack Cohen (businessman), Sir Jack Cohen in ...

History

The supermarket was founded on out of the larger outlets in Musgrave's VG chain (originally formed in 1960). The smaller VG shops became Centra. From a base of sixteen supermarkets (mainly in

Munster Munster ( or ) is the largest of the four provinces of Ireland, located in the south west of the island. In early Ireland, the Kingdom of Munster was one of the kingdoms of Gaelic Ireland ruled by a "king of over-kings" (). Following the Nor ...

), SuperValu had 182 shops in the

Republic of Ireland Ireland ( ), also known as the Republic of Ireland (), is a country in Northwestern Europe, north-western Europe consisting of 26 of the 32 Counties of Ireland, counties of the island of Ireland, with a population of about 5.4 million. ...

and 36 in

Northern Ireland Northern Ireland ( ; ) is a Countries of the United Kingdom, part of the United Kingdom in the north-east of the island of Ireland. It has been #Descriptions, variously described as a country, province or region. Northern Ireland shares Repub ...

as of 2004. Along the way, Musgrave has pursued a policy of buying shops itself and then re-leasing them to franchisees, acquiring some of the insolvent H Williams shops in 1987, L&N in 1995, and Wellworths (in Northern Ireland) in 1996. Wellworths-SuperValu was a trading name used briefly by Musgrave in Northern Ireland following its acquisition of small-to-medium Wellworths outlets in 1996. This was to distinguish from larger Wellworths supermarkets which were acquired by Safeway Stores (Ireland), a joint venture between Fitzwilton and Safeway (UK). In due course, the Wellworths name was entirely dropped. SuperValu previously operated supermarkets in larger Roches Stores locations under the name "SuperValu at Roches Stores" for many years. Superquinn was bought by the Musgrave Group, parent of SuperValu, in 2011. In August 2013, it was announced that all Superquinn supermarkets would be rebranded to SuperValu. The rebranding was completed in February 2014. As a result, SuperValu became the second-largest supermarket chain in the

by grocery spend. SuperValu's stores in Spain are branded as Dialprix, Musgrave's Spanish business. Due to this, the SuperValu brand name no longer exists in Spain.

References

External links

SuperValu.ie
{{Supermarkets in Ireland Supermarkets of Northern Ireland Supermarkets of the Republic of Ireland Irish brands 1968 establishments in Ireland Retail companies established in 1968

History

See also

References

External links