SuperPretzel is a brand of frozen

pretzel A pretzel ( ; from or , ) is a type of baking, baked pastry made from dough that is commonly shaped into a knot. The traditional pretzel shape is a distinctive symmetrical form, with the ends of a long strip of dough intertwined and then twi ...

s marketed by J & J Snack Foods Corporation Pennsauken Township, NJ. The basic product is a box containing 6 pretzels, which are designed to be heated in either the

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microwave Microwave is a form of electromagnetic radiation with wavelengths shorter than other radio waves but longer than infrared waves. Its wavelength ranges from about one meter to one millimeter, corresponding to frequency, frequencies between 300&n ...

, as well as a packet of salt to add to the pretzels.

History

In 1971, Gerry Shreiber bought a struggling pretzel company in

bankruptcy court United States bankruptcy courts are courts created under Article I of the United States Constitution. The current system of bankruptcy courts was created by the United States Congress in 1978, effective April 1, 1984. United States bankruptcy ...

for about $70,000. Shreiber's plan was to market soft pretzels to sports stadiums, which at the time had a limited menu. To build a display case, Shreiber used several metal hooks arranged in the shape of a tree, and built a glass case around it. He coined the name "SuperPretzel" due to his love of

Superman Superman is a superhero created by writer Jerry Siegel and artist Joe Shuster, which first appeared in the comic book ''Action Comics'' Action Comics 1, #1, published in the United States on April 18, 1938.The copyright date of ''Action Comics ...

Operations

SuperPretzel products are available across a number of retail chains in the United States and Canada including

Target Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artille ...

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...

Safeway Safeway, Inc. is an American supermarket chain. The chain provides grocery items, food and general merchandise and a variety of specialty departments, such as bakery, delicatessen, floral and pharmacy, as well as Starbucks coffee shops, and veh ...

Fred Meyer Fred Meyer, Inc. is an American chain of hypermarket superstores and subsidiary of Kroger based in Portland, Oregon. The stores operate in the northwestern United States, with locations in Oregon, Washington, Idaho, and Alaska. The company was ...

, QFC,

Kmart Kmart ( ), formerly legally registered as Kmart Corporation, now operated by Transformco, is a department-store chain and online retailer in the United States and Territories of the United States, its territories. It operates four remaining Kma ...

Winn-Dixie Winn-Dixie Stores, Inc., is an American supermarket chain store, chain headquartered in Jacksonville, Florida. Founded in 1925, Winn-Dixie grocery stores and liquor stores serve communities throughout five southeastern states – Alabama, ...

, Key Food, WinCo Foods,

Albertsons Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho. With 2,253 stores as of the third quarter of fiscal year 2020 and 270,000 employees as of fiscal year 2019, the company is the second-large ...

, and Food Universe. Their products are also sold online by

Instacart Maplebear Inc., doing business as Instacart, is an American retail media and delivery company based in San Francisco that operates a grocery delivery and pick-up service in the United States and Canada accessible via a website and mobile app. ...

, Amazon Fresh, FreshDirect, Peapod, Gopuff, and Shipt.A

References

External links

Product website

Company website
J & J Snack Foods Corporation brands Pretzels {{Food-product-stub