Super.com (formerly Snapcommerce and SnapTravel) is a

technology company A technology company (or tech company) is a company that focuses primarily on the manufacturing, support, research and development of—most commonly computing, telecommunication and consumer electronics–based—technology-intensive products and ...

headquartered in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

and co-founded by Hussein Fazal and Henry Shi. The company provides financial services, including

reward programs A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Single-company vs. coalition programs Loyalty progr ...

and travel bookings. The company has received

venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...

funding from firms including iNovia Capital, Titanium Ventures, and Acrew Capital. Individual investors include basketball player

Steph Curry Steph is often a short form of the feminine given name Stephanie and its other variants, or the masculine given name Stephen. Women * Steph Bridge (born 1972), British kitesurfer * Steph Catley (born 1994), Australian footballer * Steph Cook (born ...

, Shopify president

Harley Finkelstein Harley Finkelstein (born November 8, 1983) is a Canadian businessperson, entrepreneur and public speaker. He is best known as the president of Shopify. He is a board member of the CBC, and an advisor to both OMERS Ventures and Felicis Ventures. ...

, and software engineer Neha Narkhede.

History

Super.com was officially founded by Hussein Fazal and Henry Shi in April 2016. The company's first product was SnapTravel, a platform for finding and booking hotel deals via SMS and messaging platforms like WhatsApp. In July of the same year, the company raised $1.2 million during a seed round. In 2021, according to

Deloitte Deloitte is a multinational professional services network based in London, United Kingdom. It is the largest professional services network in the world by revenue and number of employees, and is one of the Big Four accounting firms, along wi ...

, the company was named the 5th fastest growing company in

North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...

. It raised $85 million in a

Series B A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...

round in the same year led by Inovia Capital and Lion Capital. In October 2022, Snaptravel was renamed Super Travel, and the parent company Snapcommerce was renamed Super. The domain name Super.com was acquired for an undisclosed amount. In 2023 Super launched new financial products, including cash advance, earning products,

loyalty program A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Single-company vs. coalition programs Loyalty progr ...

s and credit building tools. Later that year,

Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...

ranked Super.com as the 11th fastest growing company in North American region. In 2024 Super.com launched its Super+ membership program, offering members additional savings and exclusive products. Super.com has processed over $2 billion in sales since launch.

Investments

Super.com has raised around $150 million in venture capital to date beginning in 2016 with a $1.2 million

seed round Seed money, also known as seed funding or seed capital, is a form of securities offering in which an investor puts capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' suggest ...

. This was followed in 2017 by a $8 million

Series A A series A is the name typically given to a company's first significant round of venture capital financing. It can be followed by the word round, investment or financing. The name refers to the class of preferred stock sold to investors in exchan ...

round. In 2021 the company raised an $85 million

round led by Inovia Capital and Lion Capital and another $85 million

Series C A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the p ...

round in 2023, also led by Inovia Capital. Later that year Super.com was named under

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

fintech 50 list.

Publications

* Satchu, Reza, and Tom Quinn. "SnapTravel: Betting on 'Super.com'." Harvard Business School Case 824-196, June 2024.{{Cite web , title=SnapTravel: Betting on 'Super.com' - Case - Faculty & Research - Harvard Business School , url=https://www.hbs.edu/faculty/Pages/item.aspx?num=66056 , access-date=2024-10-28 , website=www.hbs.edu

References

Companies based in San Francisco Financial services companies established in 2016 Companies based in Toronto Travel ticket search engines