Sunshine Radio is a British radio station which broadcasts to

Herefordshire Herefordshire () is a county in the West Midlands of England, governed by Herefordshire Council. It is bordered by Shropshire to the north, Worcestershire to the east, Gloucestershire to the south-east, and the Welsh counties of Monmouthshire ...

and Monmouthshire, areas of the West Midlands and

South Wales South Wales ( cy, De Cymru) is a loosely defined region of Wales bordered by England to the east and mid Wales to the north. Generally considered to include the historic counties of Glamorgan and Monmouthshire, south Wales extends westwards ...

respectively from its studios in

Hereford Hereford () is a cathedral city, civil parish and the county town of Herefordshire, England. It lies on the River Wye, approximately east of the border with Wales, south-west of Worcester and north-west of Gloucester. With a populatio ...

. It is operated by

Murfin Media Ltd Murfin Music International and Murfin Media are companies run by Muff Murfin, and are based at The Old Smithy Studios in Kempsey, Worcestershire, England. Murfin owns several radio stations in the UK, and also hires time at its studios to ...

, and previously by Laser Broadcasting.

History

Prior to launching the station had a working name of Classic Hits, and the licence application was in this name. Three months prior to the opening, the station rebranded to Sunshine Radio, the same name as the original Sunshine Radio in Ludlow. The station launched on 14 December 2007. A five-minute audio clock was used as a lead in to the opening jingle and welcoming monologue from Station Manager and presenter Mark Edwards at exactly 7am. The station's launch song was 'Start' by The Jam followed by an interview with the then Mayor of Hereford City. A simultaneous Breakfast Show was broadcast across Monmouthshire by Paul Roberts with an interview with the town's Mayor during the same time period.

Sunshine today

Sunshine Radio provides local news and plays music spanning the last four decades.

Programming

According to the station's licence locally-made hours consist of at least 10 hours a day during daytime weekdays which must include breakfast and at least 4 hours daytime Saturdays and Sundays. Local news bulletins are aired hourly at peak time weekdays and weekends. Outside of this national and international news is provided by IRN. Presenters include Gary King.