Soumitra ‘Sunny’ Saha (born August 1972) has been Senior Vice President and Managing Director of
Turner Broadcasting System
Turner Broadcasting System, Inc. was an American television and media conglomerate founded by Ted Turner in 1965. Based in Atlanta, Georgia, it merged with Time Warner (later WarnerMedia) on October 10, 1996. As of April 2022, all of its asse ...
’s (part of
Time Warner
Warner Media, LLC ( doing business as WarnerMedia) was an American multinational mass media and entertainment conglomerate owned by AT&T. It was headquartered at the 30 Hudson Yards complex in New York City.
It was established as Time Warne ...
) Southeast Asia Pacific business, and the General Manager of its Kids networks in Asia Pacific.
Career history
Summary
Since joining Turner Broadcasting in September 2000, Saha led, in turn, advertising sales and research for India & South Asia; the Asia Pacific regional advertising sales, promotional licensing, marketing, interactive and research teams; all kids and general entertainment networks across Asia Pacific; and most recently the company’s business for Southeast Asia Pacific. He had strategic oversight of Turner’s kids business across the Asia Pacific region. He launched several TV channels, built five kids brands in the Asia Pacific region, and expanded Turner’s portfolio by developing general entertainment brands in India, Japan, Korea and Southeast Asia.
[Turner’s Southeast Asia MD Sunny Saha exits after 14 years http://mumbrella.asia/2014/01/turners-southeast-asia-md-sunny-saha-exits-14-years]
Early years
Saha began his career at
Indian Market Research Bureau as a Research Executive in 1995. He was part of the team that launched
TAM Media Research
TAM Media Research is a joint venture company between AC Nielsen and Kantar Media Research/ IMRB. It is one of the two television Audience measurement analysis firms of India (the other being aMap). Besides measuring television viewership, TAM ...
in India, one of the most comprehensive TV audience measurement services in the world. During his tenure, Saha trained professionals of the Indian media industry (broadcasters, advertisers, media agencies and analysts) on audience analytics and planning.
References
External links
* Turner set to launch new English movie channel in Au
* World's first Cartoon Network water park to open in Thailand http://travel.cnn.com/bangkok/visit/pull-out-your-powerpuff-bikini-cartoon-network-building-waterpark-614670
* Pester power draws new ads to Cartoon Network http://www.thehindubusinessline.in/2002/06/14/stories/2002061400380600.htm
* Cartoon Network vies for adult eyeball
*‘Animation could be the next general entertainment’ http://www.dnaindia.com/money/report-animation-could-be-the-next-general-entertainment-1174876
* Marketers bow to mighty kid powe
* HLL relaunches kids ice-cream portfolio – Ties up with Cartoon Network for promos http://www.thehindubusinessline.in/2003/03/21/stories/2003032101620200.htm
* Prudential launches Cha-Ching Money-Smart Kids - a first in Asia http://www.prudentialcorporation-asia.com/corp/prudential_en_pca/header/press/mediainvestors/pressreleases/2011/20110906_01_Regional.html
{{DEFAULTSORT:Saha, Sunny
Living people
Indian television executives
Warner Bros. Discovery people
Turner Broadcasting System people
1972 births
Warner Bros. Discovery Asia-Pacific