Sunbeam Bread
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Sunbeam Bread is a franchised
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
of
white bread White bread typically refers to breads made from wheat flour from which the bran and the germ layers have been removed from the whole wheatberry as part of the flour grinding or milling process, producing a light-colored flour. Nutrition Wh ...
, rolls, and other baked goods owned by the Quality Bakers of America
cooperative A cooperative (also known as co-operative, coöperative, co-op, or coop) is "an autonomy, autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned a ...
. The bread products are produced and distributed by regional
bakeries A bakery is an establishment that produces and sells flour-based baked goods made in an oven such as bread, cookies, cakes, doughnuts, bagels, Pastry, pastries, and pies. Some retail bakeries are also categorized as Coffeehouse, cafés, servi ...
.


History

The brand was launched in 1942 and was first marketed in
New Bedford, Massachusetts New Bedford is a city in Bristol County, Massachusetts, United States. It is located on the Acushnet River in what is known as the South Coast region. At the 2020 census, New Bedford had a population of 101,079, making it the state's ninth-l ...
. Annual sales of the branded bread products exceed $400 million.


Little Miss Sunbeam

Sunbeam's long-time
mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are als ...
is called Little Miss Sunbeam. In 1942, illustrator Ellen Barbara Segner was commissioned by the Quality Bakers of America to create a marketing symbol of a young child. Over six months she submitted hundreds of sketches before coming across the girl who would become the first Miss Sunbeam in Southern Indiana.


Licensees

*Aunt Millie’s *
Bimbo Bakeries USA Bimbo Bakeries USA, Inc. () is the American corporate arm of the Mexican multinational corporation, multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The subsidiary, headquarte ...
*
Flowers Foods Flowers Foods, headquartered in Thomasville, Georgia, is a producer and marketer of packed bakery food. The company operates 47 bakeries, producing bread, buns, rolls, snack cakes, pastries, and tortillas. Flowers Foods' products are sold regi ...
*Lewis Bakeries *
Schmidt Baking Company Schmidt Baking Company is a bakery in Baltimore, Maryland, U.S. The company makes Schmidt's Blue Ribbon and Schmidt's Old Tyme Breads and, as a licensee of the Quality Bakers of America Cooperative, bakes and distributes Sunbeam Bread in its terr ...
*Wolf Bakeries


See also

*
List of bakeries This is a list of notable bakeries. A bakery is an Business, establishment that produces and sells flour-based food baking, baked in an oven such as bread, cakes, Pastry, pastries, and pies. Some retail bakeries are also cafés, serving coffee a ...
*
List of brand name breads This is a list of brand name breads. Brand name breads * Allinson * Alvarado Street Bakery * Bimbo Bakeries USA – Arnold, Ball Park, Beefsteak, Bimbo, Brownberry, EarthGrains, Entenmann's, Eureka! Baking Company, Francisco, Freihofer's, Grand ...


References


External links

{{commons cat, Sunbeam Bread
Quality Bakers of America Cooperative website
Flowers Foods brands Economy of the Eastern United States Cooperatives in the United States Brand name breads Franchises Products introduced in 1942