The Sun Products Corporation (now
Henkel North American Consumer Goods
Henkel Corporation, doing business as Henkel North American Consumer Goods, and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a ...
Inc.) was a United States-based manufacturer of
laundry detergent,
fabric softeners, and other household care products. With annual sales of $2.0 billion, the company's brands included All,
Wisk
Wisk was an American brand of laundry detergent manufactured in the United States by Unilever (1956 to 2008) and Sun Products (2008 to 2017).
History
Wisk was introduced in the United States by Lever Brothers Company in 1956 as the first liqu ...
(withdrawn),
Snuggle, Sun,
Surf, and
Sunlight
Sunlight is a portion of the electromagnetic radiation given off by the Sun, in particular infrared, visible, and ultraviolet light. On Earth, sunlight is scattered and filtered through Earth's atmosphere, and is obvious as daylight when t ...
. Sun Products holds the second largest market share in the $10 billion North American fabric care market as of 2010. In addition, Sun Products was the manufacturing partner for many retailer brand laundry and dish products in North America.
Sun Products maintains manufacturing facilities in
Bowling Green, Kentucky;
Pasadena, Texas;
Dyersburg, Tennessee
Dyersburg is a city and the county seat of Dyer County, Tennessee, United States. It is located in northwest Tennessee, northeast of Memphis on the Forked Deer River. The population was 16,164 at the 2020 census, down 5.72% from the 2010 census.
...
; and
Salt Lake City, Utah. Sun Products has research and development facilities in
Trumbull, Connecticut
Trumbull is a town located in Fairfield County, Connecticut, United States. It borders on the cities of Bridgeport and Shelton and the towns of Stratford, Fairfield, Easton and Monroe. The population was 36,827 during the 2020 census. Trum ...
; Salt Lake City, Utah;
Bentonville, Arkansas, and
Toronto
Toronto ( ; or ) is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the List of the largest municipalities in Canada by population, most pop ...
,
Ontario, Canada.
History
The predecessor of Sun Products was founded by Dan Huish in 1975 under the name Huish Detergents, Inc. It grew to become the largest manufacturer of retailer/store brands of laundry and dish detergent products in addition to its own Sun brand.
In March 2007,
Vestar Capital Partners Vestar Capital Partners is an American private equity firm focusing on leveraged buyout transactions in middle-market companies in the United States."About Us"8/27/08
The firm, which was founded in 1988, is headquartered in New York City with offic ...
acquired a majority stake in the company.
In 2007, the company acquired the White Rain hair care brand from Florida-based Diamond Products Company. In 2012, it sold the White Rain brand to High Ridge Brands, which owns other former brands of
Alberto-Culver.
In September 2008, Vestar Capital Partners acquired the North American (United States, Canada and Puerto Rico) laundry business of
Unilever, which included the Wisk, All, Surf, Sunlight, and Snuggle brands. The former Unilever businesses were combined with Huish Detergents, Inc. to form The Sun Products Corporation.
On June 24, 2016,
Henkel North American Consumer Goods
Henkel Corporation, doing business as Henkel North American Consumer Goods, and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a ...
Inc., a subsidiary of
Henkel AG & Co. KGaA agreed to acquire The Sun Products Corporation for $3.6 billion.
In July 2017, operations of Sun Products was relocated to
Stamford, Connecticut
Stamford () is a city in the U.S. state of Connecticut, outside of Manhattan. It is Connecticut's second-most populous city, behind Bridgeport. With a population of 135,470, Stamford passed Hartford and New Haven in population as of the 2020 ...
in order to consolidate its operations with
The Dial Corporation and be closer to parent Henkel's North American headquarters (Henkel Corporation) in
Rocky Hill, Connecticut. After consolidation, the business was renamed Henkel North American Consumer Goods (Henkel Corporation) in 2018.
References
{{Reflist
External links
Official websiteSun Detergent
Companies based in Fairfield County, Connecticut
Wilton, Connecticut
2016 mergers and acquisitions
American subsidiaries of foreign companies
Henkel brands