Summit was a

candy bar A candy bar is a type of portable candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that combine chocolate wi ...

manufactured in the early 1980s by

Mars Mars is the fourth planet from the Sun. It is also known as the "Red Planet", because of its orange-red appearance. Mars is a desert-like rocky planet with a tenuous carbon dioxide () atmosphere. At the average surface level the atmosph ...

in the United States. Labeled "cookie bars" on the packaging, but "candy bars" in some advertising, they consisted of two

wafer A wafer is a crisp, often sweet, very thin, flat, light biscuit, often used to decorate ice cream, and also used as a garnish on some sweet dishes. They frequently have a waffle surface pattern but may also be patterned with insignia of the foo ...

s covered with

peanut The peanut (''Arachis hypogaea''), also known as the groundnut, goober (US), goober pea, pindar (US) or monkey nut (UK), is a legume crop grown mainly for its edible seeds. It is widely grown in the tropics and subtropics by small and large ...

s, all coated in

chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...

. In 1983, Mars changed to individual foil wrapping and promoted the bar as having 30% more chocolate. Consumer panelists said the modifications were more

gimmick A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out ...

y than substantive. The new bar was longer, thinner, and firmer, and received mediocre reviews. Keeping the bar from melting was noted as a problem.Gina Whit
Summit Bar from Mars good but not out of this world
October 12, 1983 Wilmington Morning Star Despite an ambitious marketing effort toward the Black population in the United States (including a partnership with Kentucky Fried Chicken as well as lobbying to make Summit bars eligible for purchase via EBT cards), sales remained flat. Production of the bar was halted and it is no longer available."For example, Mars killed its Summit bar even though sales reportedly..."

References

{{Mars confectionery products Mars confectionery brands Chocolate bars