Sum Bout U
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"Sum Bout U" is a song by American rapper 645AR featuring English singer-songwriter
FKA Twigs Tahliah Debrett Barnett (born 16 January 1988), known professionally as FKA Twigs (stylized as FKA twigs), is an English singer, songwriter, record producer, actor, and dancer. She was a backup dancer for numerous musicians, and made her musica ...
, released on August 4, 2020, by
Columbia Records Columbia Records is an American reco ...
. The song was written alongside producer SenseiATL and co-producer
El Guincho Pablo Díaz-Reixa (born November 17, 1983), professionally known as el Guincho, is a Spanish musician, singer, and record producer. Díaz-Reixa rose to prominence with his 2008 album, '' Alegranza''. His musical style relies heavily on the use ...
, and came with a music video directed by Aidan Zamiri.


Promotion

Twigs teased the cover art for the single on August 1.


Style and reception

''
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''s Alphonse Pierre notes that while the two artists seem very different, Twigs' distinct
falsetto Falsetto ( , ; Italian language, Italian diminutive of , "false") is the vocal register occupying the frequency range just above the modal voice register and overlapping with it by approximately one octave. It is produced by the vibration of the ...
and 645AR's signature squeaky rap style are surprisingly similar. Calling their respective vocals "the
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and lowbrow versions of similar styles" and the song an "unhinged duet", Pierre praises the two as "angelic and sweet" and "bizarre, but somehow kind of gentle" respectively. He compares their romantic back-and-forth to that of Usher and
Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer and songwriter. A classically trained pianist, Keys began composing songs at the age of 12 and was signed by Columbia Records at 15. After d ...
on the chorus of their 2004 duet " My Boo", with "the most romantic squeaks you'll come across" and SenseiATL's colorful '90s R&B-influenced production elevating the lovestruck mood. ''
Consequence of Sound ''Consequence'' (previously ''Consequence of Sound'') is an independently owned New York-based online magazine featuring news, editorials, and reviews of music, movies, and television. History ''Consequence of Sound'' was founded in Septem ...
''s Lake Schatz notes 645AR as bringing his typical squeak rap style to the song, but with "a more steady R&B vibe" than his other hit songs.


Music video

The music video, directed by Aidan Zamiri, features 645AR at a computer watching videos on a fictional
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-styled website called Onlycamzzz, where Twigs dances and poses suggestively while dressed in various anime-inspired costumes, high-end fashion outfits, and a rabbit mask. The video is said to explore digital intimacy and demonstrate the artistic nature of
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. The video concept was conceived by Twigs and its release coincided with her launching a charitable fundraiser for
sex worker A sex worker is a person who provides sex work, either on a regular or occasional basis. The term is used in reference to those who work in all areas of the sex industry.Oxford English Dictionary, "sex worker" According to one view, sex work is ...
s. ''Pitchfork'' called the video the fourth-best of August 2020 and among the 20 best of the whole year. Twigs' look in the video was frequently noted for involving very thin
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s, part of an ongoing fashion trend that had been revived around the time after having been popular in the late 1990s and early 2000s.


Personnel

* 645AR – vocals, songwriter *
FKA Twigs Tahliah Debrett Barnett (born 16 January 1988), known professionally as FKA Twigs (stylized as FKA twigs), is an English singer, songwriter, record producer, actor, and dancer. She was a backup dancer for numerous musicians, and made her musica ...
– vocals, songwriter * SenseiATL – producer, songwriter, recording engineer, mastering engineer *
El Guincho Pablo Díaz-Reixa (born November 17, 1983), professionally known as el Guincho, is a Spanish musician, singer, and record producer. Díaz-Reixa rose to prominence with his 2008 album, '' Alegranza''. His musical style relies heavily on the use ...
– co-producer, songwriter *
Alex Tumay Alexander Tumay (born July 19, 1986) is an American audio engineer and DJ from Atlanta, Georgia. He has recorded and mixed songs for major artists across the American hip hop industry, including Young Thug, Travis Scott, Future, Kanye West, Drake ...
– mixing engineer * Christal Jerez and Nathan Miller – assistant engineers


References

{{FKA Twigs 2020 songs 2020 singles FKA Twigs songs Songs written by el Guincho Song recordings produced by el Guincho Columbia Records singles American hip-hop songs American contemporary R&B songs Songs written by FKA Twigs Music videos directed by Aidan Zamiri