Suitsupply is a Dutch men's

suit A suit, also called a lounge suit, business suit, dress suit, or formal suit, is a set of clothes comprising a suit jacket and trousers of identical textiles generally worn with a collared dress shirt, necktie, and dress shoes. A skirt su ...

and

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

brand founded in 2000 by Fokke de Jong in

Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...

. Suitsupply is a

vertically integrated In microeconomics, management and international political economy, vertical integration, also referred to as vertical consolidation, is an arrangement in which the supply chain of a company is integrated and owned by that company. Usually each ...

company. Suitsupply is a member of the

Fair Wear Foundation Fair Wear Foundation (Fair Wear) is a Dutch non-profit organisation that works with garment brands, garment workers and industry influencers to improve labour conditions in garment factories. History Fair Wear was founded in 1999. By then, garm ...

(FWF) and uses fabrics sourced from Italian mills including Vitale Barberis Canonico and

Reda Reda may refer to: * Reda (surname), list of people with the surname * Reda (given name), list of people with the given name * Reda, Poland, a town in Poland * Reda (river), a river in Poland * Reda railway station, a railway station in Reda, Polan ...

. Its suits are

made in China Made in China or Made in PRC is a country of origin label, often in English, affixed to products wholly or partially made in the People's Republic of China (PRC). The label became prominent in the 1990s, when foreign companies based in the United ...

History

Fokke de Jong, the current CEO of the

privately held A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equi ...

company, ran the company from his dorm room at the

University of Amsterdam The University of Amsterdam (abbreviated as UvA, ) is a public university, public research university located in Amsterdam, Netherlands. Established in 1632 by municipal authorities, it is the fourth-oldest academic institution in the Netherlan ...

in 2000. Suitsupply's first store outside the Netherlands opened in

Antwerp Antwerp (; ; ) is a City status in Belgium, city and a Municipalities of Belgium, municipality in the Flemish Region of Belgium. It is the capital and largest city of Antwerp Province, and the third-largest city in Belgium by area at , after ...

in 2007, and in the same year, a store was opened on

Vigo Street Vigo Street (originally Vigo Lane) is a short street in central London that is named after the Anglo-Dutch naval victory over the French and Spanish in the 1702 Battle of Vigo Bay. It has important literary connections. Location The street ru ...

, London. Suitsupply's headquarters are located in

; they also have offices in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...

, and

Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...

. Suitsupply has an online store and

brick-and-mortar Brick and mortar (or B&M) is an organization or business with a physical presence in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory produc ...

stores in countries across Europe, Asia, and the Americas. Suitsupply was named among the best new menswear stores by ''

GQ Magazine ''GQ'' (short for ''Gentlemen's Quarterly'' and previously known as ''Apparel Arts'') is an international monthly men's magazine based in New York City and founded in 1931. The publication focuses on fashion, style, and culture for men, though ...

'' in 2011. In 2020, the turnover decreased by 39% to 205 million euros (compared to 336 million euros in 2019) and incurred a loss of 109.7 million euros (compared to 1.8 million euros loss in 2019). Fashion industry writer

Tim Gunn Timothy MacKenzie Gunn (born July 29, 1953) is an American author, academic, and television personality. He served on the faculty of Parsons School of Design from 1982 to 2007 and was chair of fashion design at the school from August 2000 to March ...

named Suitsupply's "impeccable and affordable" suits on a list of '12 things he can't live without' in an interview for ''Elle Decor''. Suitsupply Chicago Store Rooftop

Marketing campaigns

Suitsupply is known for its sexually-charged photography and advertisements, created in partnership with Carli Hermes. Select images from the "Shameless" campaign were withdrawn from a London store due to their visibility to children,Caroline Davies
Dutch fashion firm under fire over window display
''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...

'' 17 November 2010 which elicited criticism, especially from the Westfield London location. According to a ruling by the Belgian advertising standards authority, several photos from the Shameless campaign had to be removed from Suitsupply's website and

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

page for portraying the female model as a

sex object Sexual objectification is the act of treating a person solely as an object of sexual desire (a sex object). Objectification more broadly means treating a person as a commodity or an object without regard to their personality or dignity. Objecti ...

or as submissive to the male model. The spring/summer 2016 campaign, titled Toy Boys, depicted doll-size men in suits playing on giant female bodies; scenes included: men sliding down a model's bare chest, straddling a woman's neck, standing on a woman and spraying a hose into her mouth, etc. The images provoked controversy on

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

Collaborations

Suitsupply was official supplier of the

Dutch Olympic team Dutch or Nederlands commonly refers to: * Something of, from, or related to the Netherlands ** Dutch people as an ethnic group () ** Dutch nationality law, history and regulations of Dutch citizenship () ** Dutch language () * In specific terms, i ...

, dressing athletes for

Beijing 2008 The 2008 Summer Olympics (), officially the Games of the XXIX Olympiad () and officially branded as Beijing 2008 (), were an international multisport event held from 8 to 24 August 2008, in Beijing, China. A total of 10,942 athletes fr ...

Vancouver 2010 The 2010 Winter Olympics, officially known as the XXI Olympic Winter Games () and also known as Vancouver 2010 (), were an international winter multi-sport event held from February 12 to 28, 2010 in Vancouver, British Columbia, Canada, with ...

London 2012 The 2012 Summer Olympics, officially the Games of the XXX Olympiad and also known as London 2012, were an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...

, and

Rio 2016 The 2016 Summer Olympics (), officially the Games of the XXXI Olympiad () and officially branded as Rio 2016, were an international multi-sport event held from 5 to 21 August 2016 in Rio de Janeiro, Brazil, with preliminary events i ...

. Suitsupply collaborated with Antonio Maurizi, an

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, a Romance ethnic group related to or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance languag ...

shoemaker, for a capsule collection of six

shoe A shoe is an item of footwear intended to protect and comfort the human foot. Though the human foot can adapt to varied terrains and climate conditions, it is vulnerable, and shoes provide protection. Form was originally tied to function, but ...

s in 2012.

References

{{reflist, 2 Clothing brands of the Netherlands 2000 establishments in the Netherlands 2000s fashion 2010s fashion Suit makers