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The sugary drinks portion cap rule, also known as the soda ban, was a proposed limit on
soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...
size in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
intended to prohibit the sale of many sweetened drinks more than 16
fluid ounce A fluid ounce (abbreviated fl oz, fl. oz. or oz. fl., old forms ℥, fl ℥, f℥, ƒ ℥) is a unit of volume (also called ''capacity'') typically used for measuring liquids. The British Imperial, the United States customary, and the United S ...
s (0.47
liter The litre ( Commonwealth spelling) or liter ( American spelling) (SI symbols L and l, other symbol used: ℓ) is a metric unit of volume. It is equal to 1 cubic decimetre (dm3), 1000 cubic centimetres (cm3) or 0.001 cubic metres (m3). A cu ...
s) in volume to have taken effect on March 12, 2013. On June 26, 2014, the
New York Court of Appeals The New York Court of Appeals is the supreme court, highest court in the Judiciary of New York (state), Unified Court System of the New York (state), State of New York. It consists of seven judges: the Chief Judge of the New York Court of Appeal ...
, the state's highest court, ruled that the New York City Board of Health, in adopting the regulation, exceeded the scale of its regulatory authority and as such, was repealed. The repealed regulation was codified in section 81.53 of the New York City Health Code (title 24 of the '' Rules of the City of New York'').


Regulation

Under the plan, all New York City regulated restaurants, fast-food establishments, delis, movie theaters, sports stadiums, and food carts would be barred from selling sugar-sweetened drinks in cups larger than 16 ounces (0.5 liters). The regulation would not apply to drinks sold in grocery stores or convenience stores, including
7-Eleven 7-Eleven, Inc. is an American convenience store chain, headquartered in Irving, Texas. It is a wholly owned subsidiary of Seven-Eleven Japan, which in turn is owned by the retail holdings company Seven & I Holdings. The chain was founde ...
, which are regulated by the state. In addition, the regulation would exclude: drinks that were more than 70 percent fruit juice, diet sodas, drinks with at least 50% milk or milk substitute, and alcoholic beverages.


Support and opposition

The regulation was strongly supported by
Mayor In many countries, a mayor is the highest-ranking official in a Municipal corporation, municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilitie ...
Michael Bloomberg Michael Rubens Bloomberg (born February 14, 1942) is an American businessman and politician. He is the majority owner and co-founder of Bloomberg L.P., and was its CEO from 1981 to 2001 and again from 2014 to 2023. He served as the 108th mayo ...
and continued to be supported by his successor, Mayor
Bill de Blasio Bill de Blasio (; born Warren Wilhelm Jr., May 8, 1961; later Warren de Blasio-Wilhelm) is an American politician who was the List of mayors of New York City, 109th mayor of New York City, mayor of New York City from 2014 to 2021. A member of t ...
. Approximately 32,000 written and oral comments were received in support of the proposal, and approximately 6,000 comments were received in opposition. Opponents include beverage companies such as
PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...
and their independent bottlers and distributors serving the city, which have launched campaigns against the limit. These opposing companies claim the limit would affect lower income families in a negative way and force them to drink less of the unhealthy beverages. The proposed regulation was also opposed by New York State Conference of the
NAACP The National Association for the Advancement of Colored People (NAACP) is an American civil rights organization formed in 1909 as an interracial endeavor to advance justice for African Americans by a group including W. E. B. Du&nbs ...
and the Hispanic Federation, a representative organization for 90 Latino nonprofit agencies providing health and human services in the
New York metropolitan area The New York metropolitan area, also called the Tri-State area and sometimes referred to as Greater New York, is the List of cities by GDP, largest metropolitan economy in the world, with a List of U.S. metropolitan areas by GDP, gross metropo ...
. Coca-Cola has been a major sponsor of the NAACP initiative for healthy eating. Pepsi and Coca-Cola have sponsored the NAACP New York State chapter annual conferences, and Coca-Cola was the 2014 co-chair of the Hispanic Federation Gala. The city's attorneys said the number of ounces did not matter, and that the number lacked scientific evidence. Mayor Bill de Blasio also met with Mary Bassett, the city's commissioner for the Department of Health and Mental Hygiene, Lilliam Barrios-Paoli, the deputy mayor for health and human services,
The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...
, PepsiCo Inc., and Dr Pepper Snapple Group in a continuing attempt to regulate the size of high sugary drinks. In September 2014, at the Clinton Global Initiative's annual conference in Manhattan, Coca-Cola, PepsiCo and the Dr Pepper Snapple Group voluntarily pledged to reduce US calorie consumption in sugary drinks by an average of 20% by 2025.


History

On May 30, 2012, Mayor Michael Bloomberg announced the portion cap rule, a proposed amendment to article 81 of the New York City Health Code, that would require "food service establishments" (FSEs) to cap at 16 ounces (475 mL) the size of cups and containers used to offer, provide, and sell sugary beverages. On June 12, 2012, the
New York City Department of Health and Mental Hygiene The New York City Department of Health and Mental Hygiene (also known as NYC Health) is the department of the government of New York City responsible for public health along with issuing birth certificates, dog licenses, and conducting restaura ...
(DOHMH) presented to the New York City Board of Health the proposed amendment. On June 19, 2012, a notice of intention to amend article 81 was published in the '' City Record'', and a public hearing was held on July 24, 2012. On September 13, 2012, the Board of Health voted unanimously to accept the proposed limit. The limit was to take effect six months after passage and be enforced by the city's regular restaurant inspection team, allowing business owners three months to adapt to the changes before facing fines. Those plans fell through due to the invalidation of the regulation by
New York Supreme Court The Supreme Court of the State of New York is the superior court in the Judiciary of New York. It is vested with unlimited civil and criminal jurisdiction, although in many counties outside New York City it acts primarily as a court of civil ju ...
Judge Milton Tingling on March 11, 2013. The mayor's office indicated that the city would appeal. On June 11, 2013, the DOHMH went to court to fight the ruling that blocked the limit. On July 30, 2013, the
New York Supreme Court, Appellate Division The Appellate Division of the Supreme Court of the State of New York is the intermediate appellate court in New York State. The state is geographically divided into four judicial departments of the Appellate Division. The full title of each is, u ...
ruled against the proposed limit, saying it violates "the principle of separation of powers" and the board "failed to act within the bounds of its lawfully delegated authority". On June 26, 2014, the
New York Court of Appeals The New York Court of Appeals is the supreme court, highest court in the Judiciary of New York (state), Unified Court System of the New York (state), State of New York. It consists of seven judges: the Chief Judge of the New York Court of Appeal ...
, the state's highest court, ruled that the New York City Board of Health, in adopting the sugary drinks portion cap rule, exceeded the scope of its regulatory authority. The amendment was repealed on July 9, 2015, effective August 8 that year.


See also

* Obesity in the United States * Mayoralty of Michael Bloomberg *
Law of New York (state) The law of New York consists of several levels, including constitutional, statutory, regulatory and case law, and also includes local laws, ordinances, and regulations. The ''Consolidated Laws of New York, Consolidated Laws'' form the gene ...


References

{{reflist, 30em


External links


Sugary Drinks Portion Cap Rule
in the '' Rules of the City of New York'' (via Wayback Machine)
Sugary Drinks
from the NYC Health Department 2013 controversies in the United States Government of New York City Healthcare in New York City Soft drinks New York City Department of Health and Mental Hygiene Legal history of New York City