Sugarloaf Mills, formerly Discover Mills, is a single story

shopping mall A shopping mall (or simply mall) is a large indoor shopping center, usually Anchor tenant, anchored by department stores. The term ''mall'' originally meant pedestrian zone, a pedestrian promenade with shops along it, but in the late 1960s, i ...

in suburban

Metro Atlanta Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Roswell metropolitan statistical area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the sixt ...

, located in Lawrenceville in

Gwinnett County, Georgia Gwinnett County ( ) is located in the north central portion of the U.S. state of Georgia. It forms part of the Atlanta metropolitan area, being located about northeast of Atlanta city limits. In 2020, the population was 957,062, making it the ...

, near the interchange of Interstate 85 and Highway 316. Opened in 2001, the mall features 13

anchors An anchor is a device, normally made of metal, used to secure a vessel to the bed of a body of water to prevent the craft from drifting due to wind or current. The word derives from Latin ', which itself comes from the Greek (). Anchor ...

, 184 specialty retailers as well as a variety of theme restaurants, casual dining and entertainment venues.

History

The mall opened in November 2001, originally as an outlet mall, but began to evolve into an entertainment mall, with the additions of AMC Sugarloaf Mills 18 in 2003, and

Medieval Times In the history of Europe, the Middle Ages or medieval period lasted approximately from the 5th to the late 15th centuries, similarly to the post-classical period of global history. It began with the fall of the Western Roman Empire and t ...

in 2006. The mall is notable in that it had granted

naming rights Naming rights are a financial transaction and form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often sports venues), typical ...

to interested companies, and was one of the first malls in the United States to do so. The Mills Corporation, the original owner of the mall, had granted the naming rights to

Discover Card Discover is a credit card brand issued primarily in the United States. It was introduced by Sears in 1985 and currently issued by Capital One. Discover was the first credit card that did not charge an annual fee and offered a higher-than-norm ...

, and thus originally given the name Discover Mills as well as the tag line "Where Discover Card Is The Smart Choice".

Simon Property Group Simon Property Group, Inc. is an American real estate investment trust that invests in shopping malls, outlet centers, and community/lifestyle centers. It is the largest owner of shopping malls in the United States and is headquartered in Indian ...

is the current owner of Discover Mills from the Mills Corporation's acquisition. In October 2012, the naming rights with Discover Card ended, and the mall was renamed Sugarloaf Mills, which was the mall's planned name when it was first developed in the late 1990s and named after the parkway the mall is located on.Discover Mills renamed Sugarloaf Mills
NBC 11 Atlanta (11 Alive), September 21, 2012.

Gallery

File:Sugarloaf Mills south corridor.jpg, South Corridor File:Sugarloaf Mills Food Court.jpg, Food court File:Sugarloaf Mills Neighborhood 4.jpg, "Neighborhood" 4 in the mall File:Sugarloaf Mills Interior north corridor.jpg, North Corridor File:Limited Too Discovery Mills.jpg, Limited Too Retail Store - November 2001 File:Wilson's Leather Sugarloaf Mills.jpg, Wilson's Leather Location - November 2001 File:Sketchers Sugarloaf Mills.jpg,

Skechers Skechers USA, Inc. is an American multinational footwear and apparel company. Headquartered in Manhattan Beach, California, it was founded in 1992 and is the third largest footwear brand in the world. History Skechers was founded in 1992 by R ...

Location - November 2001 File:Saks Off Fifth Sugarloaf Mills.jpg,

Saks Off 5th Saks OFF 5TH, formerly Saks Fifth Avenue Off 5th, is an American off-price department store chain founded in 1990, and a sister brand to the luxury department store chain Saks Fifth Avenue. Both chains were owned by holding company Saks, Inc., a ...

- November 2001 File:LEGO Outlet - Sugarloaf Mills.jpg, Lego Store Outlet - November 2001 File:Zales Outlet Sugarloaf Mills.jpg, Zales Location - November 2001

References

2001 establishments in Georgia (U.S. state) Buildings and structures in Gwinnett County, Georgia Outlet malls in the United States Shopping malls established in 2001 Shopping malls in Georgia (U.S. state) Shopping malls in the Atlanta metropolitan area Tourist attractions in Gwinnett County, Georgia Round buildings {{US-mall-stub