Ma. Sugar Mercado (; born September 13, 1986) is a Filipino dancer and actress. She was originally a member of the
Sexbomb Girls
The SexBomb Girls (also known as SB Girls, SBG, SexBomb Dancers, and now SB NewGen) is a Filipino girl group formed by dance guru Joy Cancio in 1999. Known for their novelty music and stage performances, they are credited as one of the leadin ...
and one of the hosts of the popular
GMA Network
GMA Network (an acronym of its legal name, Global Media Arts and commonly known as GMA) is a Television in the Philippines, Philippine commercial broadcast network, serving as the flagship property of publicly traded GMA Network (company), ...
noontime variety show ''
Eat Bulaga!
''Eat !'' (; stylized as ''Eat... Bulaga!'') is a Television in the Philippines, Philippine television variety show broadcast by Radio Philippines Network, ABS-CBN, GMA Network and TV5 (Philippine TV network), TV5. Originally hosted by Tito S ...
''. She was dropped by the show in 2007. She is a former co-host of a defunct variety game program ''
Wowowin''.
Biography
Ma. Sugar Mercado is the youngest of four siblings who along with her family lived in
Cavite
Cavite, officially the Province of Cavite (; Chavacano: ''Provincia de Cavite''), is a Provinces of the Philippines, province of the Philippines located in the Calabarzon region. On the southern shores of Manila Bay and southwest of Manila, i ...
. They lived in a temporary
house
A house is a single-unit residential building. It may range in complexity from a rudimentary hut to a complex structure of wood, masonry, concrete or other material, outfitted with plumbing, electrical, and heating, ventilation, and air c ...
on top of a hog shed which was built in a tract of land owned by her grandfather. Sugar recounted that during her childhood, her family would sleep on strips of wood and that the roof over their heads would be constantly blown away during a typhoon.
During her junior year in high school, she toured with the Gen. Mariano Alvarez Technical High School Band as a majorette. Later, she would join television beauty contests particularly
Eat Bulaga!
''Eat !'' (; stylized as ''Eat... Bulaga!'') is a Television in the Philippines, Philippine television variety show broadcast by Radio Philippines Network, ABS-CBN, GMA Network and TV5 (Philippine TV network), TV5. Originally hosted by Tito S ...
's "TV Babe" segment in 2001. Sugar lost. Nevertheless, she was signed on to join the
SexBomb Girls
The SexBomb Girls (also known as SB Girls, SBG, SexBomb Dancers, and now SB NewGen) is a Filipino girl group formed by dance guru Joy Cancio in 1999. Known for their novelty music and stage performances, they are credited as one of the leadin ...
, an association that lasted less than a year. Sugar decided to finish her studies and three years later, she served a six-month stint with the
ABS-CBN
ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...
noontime variety show ''
MTB: Ang Saya Saya'' 2002 edition. Six months later, Sugar rejoined the SexBomb Girls and Eat Bulaga!.
It was during the segment Laban o Bawi that she figured in a freak mishap causing her to fall down and accidentally destroy the stage props inside the studio. Mercado's rising popularity reportedly caused a rift between the ''Eat Bulaga!'' management and the SexBomb Girls and amid much controversy, the two parted ways. She remained and is now one of the very popular members of the show. After Eat Bulaga was renewed for a new format, she did not come back as host of the show. She has now earned enough money to build a two-story house for her family in
Cavite
Cavite, officially the Province of Cavite (; Chavacano: ''Provincia de Cavite''), is a Provinces of the Philippines, province of the Philippines located in the Calabarzon region. On the southern shores of Manila Bay and southwest of Manila, i ...
. She left Eat Bulaga! again, though, after some time.
Besides her regular appearances in the
GMA Network
GMA Network (an acronym of its legal name, Global Media Arts and commonly known as GMA) is a Television in the Philippines, Philippine commercial broadcast network, serving as the flagship property of publicly traded GMA Network (company), ...
sitcom
A sitcom (short for situation comedy or situational comedy) is a genre of comedy produced for radio and television, that centers on a recurring cast of character (arts), characters as they navigate humorous situations within a consistent settin ...
''
Ful Haus'', Mercado also performs at the Klownz and Zirkoh bars owned by fellow Eat Bulaga! member
Allan K
Alan Joveness Quilantang (born December 13, 1958), known professionally as Allan K., is a Filipino comedian, actor, and television personality. He is one of the co-hosts of the noontime variety show '' Eat Bulaga''.
Quilantang also previously ...
.
Mercado attended
Trinity University of Asia
Trinity University of Asia (formerly Trinity College of Quezon City), also known as TUA or simply Trinity, is a Private university, private, Protestant (Episcopal Church in the Philippines, Anglican / Episcopalian) affiliated research university ...
in
Quezon City
Quezon City (, ; ), also known as the City of Quezon and Q.C. (read and pronounced in Filipino language, Filipino as Kyusi), is the richest and List of cities in the Philippines, most populous city in the Philippines. According to the 2020 c ...
with fellow actors
Ahron Villena,
Megan Young, Alfred Navarro, Che Tolentino, Charles Christianson, Kontin Roque,
Sophia Montecarlo
Swirtty Mae Nibley is better known by her screen name Sophia Montecarlo is a Filipina singer. She used to be a contestant on the reality television show ''Born Diva''. She represented Philippines and won several gold and silver medals for the W ...
,
Erich Gonzales, Alvin Aragon,
Eslove Briones,
Shey Bustamante,
Joe Vargas and Marco Aytona. She has been formerly seen on her first dramatic performance and also her first GMA Telebabad, ''
Zorro
Zorro ( or , Spanish for "fox") is a fictional character created in 1919 by American Pulp magazine, pulp writer Johnston McCulley, appearing in works set in the Pueblo de Los Ángeles in Alta California. He is typically portrayed as a dashin ...
''.
On May 29, 2010, Mercado appeared on'' Eat Bulaga'' as a celebrity contestant of Pinoy Henyo.
In 2010, Mercado transferred to
TV5. ''
My Darling Aswang'' was her first show on with her former ''Ful Haus'' co-star Vic Sotto and Jose Manalo, and her recent show, ''
Midnight DJ''.
In 2011, Mercado was part of ''
Willing Willie'' (now changed to ''
Wil Time Bigtime
''Wil Time Bigtime'' (formerly known as ''Willing Willie'') was a Philippine television variety show broadcast by TV5. The show was hosted by Willie Revillame. It aired from October 23, 2010 to January 5, 2013, replacing ''5 Max Movies'' and ...
'') with former ''
Wowowee
''Wowowee'' () was a Television in the Philippines, Philippine television variety show broadcast by ABS-CBN, Hosted by Willie Revillame, the show was aired from February 5, 2005 to February 4, 2006 replacing ''MTB (TV program), MTB'' (then name ...
'' host
Willie Revillame
Wilfredo "Willie" Buendia Revillame (; born January 27, 1961), is a Filipino television host, actor, comedian, drummer, singer, and businessman. He has hosted numerous variety shows, such as ''Lunch Date'', Sang Linggo nAPO Sila'' and ''MTB ...
.
In 2017, she appeared in ''
Hay, Bahay!'' and in ''
Wowowin'' after 5 years of hiatus in showbiz.
In 2020, Mercado guested in various GMA Network shows such as ''
The Boobay and Tekla Show'' and ''
Mars Pa More''.
On May 30, 2025, Mercardo was crowned Mrs. Universe Philippines and will compete at
Mrs. Universe 2025 in Manila in October.
Personal life
Mercardo was formerly married to estranged husband, Chinese-businessman Kristoffer Jay Go. They have 2 daughters, Gabrielle Sophia born in 2013 and Olivia Isabelle born in 2015. The former couple relationship began to deteriorate when Mr. Go subjected her to repeated physical, emotional and verbal abuse and threatened to kill her after leaving their house in July. In November 2015, she filed a civil and criminal case against Mr. Go for violation of Republic Act 9263 or Anti-violence against Women and Children Act and fought for protection and joint custody of their 2 children before Quezon City Regional Trial Court.
She was in a long-term relationship with actor and TV host
Willie Revillame
Wilfredo "Willie" Buendia Revillame (; born January 27, 1961), is a Filipino television host, actor, comedian, drummer, singer, and businessman. He has hosted numerous variety shows, such as ''Lunch Date'', Sang Linggo nAPO Sila'' and ''MTB ...
for 7 years.
Filmography
Television
*''
Jose & Maria's Bonggang Villa'' (2022)
*''
Regal Studio Presents'' (2021)
*''
Mars Pa More'' (2020)
*''
All-Out Sundays'' (2020)
*''
The Boobay and Tekla Show'' (2019)
*''
Daig Kayo Ng Lola Ko'' (2019)
*''
Studio 7'' (2018)
*''
Stories for the Soul'' (2018)
*''
Tadhana'' (2018)
*''
Daddy's Gurl'' (2018)
*''
Sarap Diva'' (2017)
*''
Bubble Gang
''Bubble Gang'' is a Philippine television sketch comedy show broadcast by GMA Network. Originally directed by Uro Q. Dela Cruz, it was originally starred by Ogie Alcasid, Antonio Aquitania, Sunshine Cruz, Jackie de Guzman, Assunta De Rossi, ...
'' (2017)
*''
Hay, Bahay!'' (2017)
*''
Wowowin'' (2017)
*''
Dear Uge'' (2016)
*''
Sunday PinaSaya'' (2016)
*''
Dangwa'' (2015)
*''
Vampire Ang Daddy Ko'' (2015)
*''
Ismol Family'' (2015)
*''
Karelasyon'' (2015)
*''
Sabado Badoo'' (2015) - Cameo guest footage
*''TSAS (The Sunday Afternoon Show)'' (2015) - Herself / Guest performer
*''
iBilib'' (2014)
*''Wattpad Presents'' (2014)
*
''Mac & Chiz'' (2014)
*''
Magpakailanman'' (2014)
*''
Maalaala Mo Kaya
(, abbreviated as ''MMK'') is a Philippine television drama anthology series broadcast by ABS-CBN and Kapamilya Channel. Hosted by Charo Santos-Concio, its first iteration was aired from May 15, 1991 to December 10, 2022. It is the longest ...
'' (2013)
*''
Sunday All Stars'' (2013)
*''Tropang Kulit'' (2013)
*''
Wil Time Bigtime
''Wil Time Bigtime'' (formerly known as ''Willing Willie'') was a Philippine television variety show broadcast by TV5. The show was hosted by Willie Revillame. It aired from October 23, 2010 to January 5, 2013, replacing ''5 Max Movies'' and ...
'' (2011-2012) - co-host
*''
Midnight DJ:Itim na Belo'' (2010)
*''
My Darling Aswang'' (2010) as Sugar
*''
Party Pilipinas'' (2010)
*''
Zorro
Zorro ( or , Spanish for "fox") is a fictional character created in 1919 by American Pulp magazine, pulp writer Johnston McCulley, appearing in works set in the Pueblo de Los Ángeles in Alta California. He is typically portrayed as a dashin ...
'' as Anna
*''
Lipgloss'' (TV5)
*''
Fulhaus'' as (2007) Toni
*''
Makita Ka Lang Muli'' as Andeng
*''
Bahay Mo Ba 'To?'' episode: "The Bahay Mo Ba 'To Musical"
*''
Takeshi's Castle'' as Sadako Paroon
*''
Unang Hirit
() is a Philippine television news broadcasting and talk show broadcast by GMA Network. Originally hosted by Ryan Agoncillo, Lyn Ching-Pascual, Arnold Clavio, Suzi Entrata, Mickey Ferriols, and Miriam Quiambao, it premiered on December 6, ...
'' as herself
*''
Lagot Ka, Isusumbong Kita'' as Sugar
*''Mobile Kusina'' as herself
*''Gandang Ricky Reyes'' as herself
*''
H3O: Ha Ha Ha Over''
*''
Daddy Di Do Du'' as Sugar
*''Let's Get Aww'' as herself
*''
Maynila'' (2005)
*''
Daisy Siete''
Abante.com
/ref> as Sugar
*''Eat Bulaga!
''Eat !'' (; stylized as ''Eat... Bulaga!'') is a Television in the Philippines, Philippine television variety show broadcast by Radio Philippines Network, ABS-CBN, GMA Network and TV5 (Philippine TV network), TV5. Originally hosted by Tito S ...
'' as herself (dancer & host)
*'' MTB: Ang Saya Saya'' (2003) as herself (dancer)
Movies
*''Barbi D Wonder Beki'' (2017)
*''I Love You To Death'' (2016)
*'' Dobol Trobol: Let's Get Ready To Rambol'' (2008)
*'' Enteng Kabisote 3 '' (2006)
*''Oh, My Ghost!'' (2006)
*'' Ispiritista: Itay, May Moomoo'' (2005)
References
External links
*
{{DEFAULTSORT:Mercado, Sugar
1986 births
Living people
TV5 Network people
GMA Network (company) people
Filipino dance musicians
Filipino television actresses
Filipino women comedians
Actresses from Cavite
Filipino female dancers
Filipino film actresses
SexBomb Girls members
Comedians from Cavite