Successories is a producer and retailer of motivational
office
An office is a space where the employees of an organization perform Business administration, administrative Work (human activity), work in order to support and realize the various goals of the organization. The word "office" may also denote a po ...
art, mostly featuring
photograph
A photograph (also known as a photo, or more generically referred to as an ''image'' or ''picture'') is an image created by light falling on a photosensitivity, photosensitive surface, usually photographic film or an electronic image sensor. Th ...
s paired with sentiments about
motivation
Motivation is an mental state, internal state that propels individuals to engage in goal-directed behavior. It is often understood as a force that explains why people or animals initiate, continue, or terminate a certain behavior at a particul ...
,
teamwork
Teamwork is the collaborative effort of a group to achieve a common goal or to complete a task in an effective and efficient way. Teamwork is seen within the framework of a team, which is a group of interdependent individuals who work toge ...
, and perseverance. The word "Successories" is itself a registered
trademark
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...
.
History
Successories was founded in 1985, by Mac Anderson, as an extension of his hobby of collecting quotations and motivational writings. Output initially consisted of books of quotations, award plaques, and customized gifts. Production of framed and captioned photographs, with which they have become identifiable, began soon after.
It has been said that Successories have adorned the office and garage walls of nearly all Silicon Valley startups which went on to become
unicorns
The unicorn is a legendary creature that has been described since Classical antiquity, antiquity as a beast with a single large, pointed, spiraling horn (anatomy), horn projecting from its forehead.
In European literature and art, the unico ...
, but its original line of
motivational posters soon began to be parodied.
In 1991, the first of a series of Successories retail stores opened,
Successories Inc. History
/ref> appearing in a number of malls across the United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. Most importantly, the decision was made to convert all of Successories' company-owned retail stores to franchise stores. The plan was to reduce the operating costs associated with providing the support necessary for company-owned stores. However, most of these stores have closed since going back to private in 2003.
In 2009, Successories was purchased by TWS Partnership, LLC, an investment group controlled by brothers Ted and Warren Struhl, who moved the company from Aurora, IL to Boca Raton, Florida. During that transition, all Successories stores and franchises were closed, thus transforming the brand into an eCommerce retailer with a focus on digital marketing
Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and service ...
as they moved away from traditional catalogs. Successories has also branched out into other areas of physical products for employee engagement
Employee engagement is a fundamental concept in the effort to understand and describe, both qualitatively and quantitatively, the nature of the relationship between an organization and its employees. An "engaged employee" is defined as one who ...
and motivation.
References
External links
Corporate website
Companies established in 1985
1985 establishments in Florida