''Stylist'' is a magazine for women that is published in the United Kingdom since 7 October 2009. There is currently a monthly print edition, as well as a website and weekly newsletters.
Ella Dolphin is CEO, and Lisa Smosarski is Editor-in-Chief. Stylist was previously published by
Shortlist Media Ltd,
[Stylist revealed as ShortList's brand for women's free mag, Media Week](_blank)
/ref> and after the closure of the print edition of ShortList
A short list or shortlist is a list of candidates for a job, prize, award, political position, etc., that has been reduced from a longer list of candidates (sometimes via intermediate lists known as "long lists"). The length of short lists varie ...
, Shortlist Media rebranded as 'The Stylist Group'.[ShortList shuts in print as publisher rebrands as The Stylist Group]
/ref>
Audience and content
''Stylist'' targets affluent 20 to 40-year-old female commuters with high end content that includes fashion, travel, beauty, people and careers news.Angelina Jolie
Angelina Jolie ( ; born Angelina Jolie Voight, , June 4, 1975) is an American actress, filmmaker, and humanitarian. The recipient of List of awards and nominations received by Angelina Jolie, numerous accolades, including two Academy Awards ...
, Penélope Cruz
Penélope Cruz Sánchez (born 28 April 1974) is a Spanish actress. Prolific in Spanish and English-language films, she has received various accolades, including an Academy Award, BAFTA Award, a David di Donatello and three Goya Awards.
Cru ...
, Jennifer Lopez
Jennifer Lynn Lopez (born July 24, 1969), also known by her nickname J.Lo, is an American singer, songwriter, actress, dancer and businesswoman. Lopez is regarded as one of the most influential entertainers of her time, credited with breaking ...
and Jennifer Aniston
Jennifer Joanna Aniston (born February 11, 1969) is an American actress. She rose to international fame for her role as Rachel Green on the television sitcom ''Friends'' from 1994 to 2004, which earned her Primetime Emmy, Golden Globe, and Scr ...
on the cover as well as Hillary Clinton
Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...
, comedian Tina Fey
Elizabeth Stamatina "Tina" Fey (; born May 18, 1970) is an American actress, comedian, writer, and producer. Known for her comedic roles in sketch comedy, television and film, Fey has received List of awards and nominations received by Tina Fe ...
, activist X González and classicist Mary Beard.[Stylist magazine celebrates first year's worth of covers, Campaign Live](_blank)
/ref>
The magazine has commissioned children's author and illustrator Quentin Blake
Sir Quentin Saxby Blake (born 16 December 1932) is an English cartoonist, caricaturist, illustrator and children's writer. He has illustrated over 300 books, including 18 written by Roald Dahl, which are among his most popular works. For his l ...
and artist Rob Ryan to create bespoke front covers.
The advertisers of the magazine include Escada
Escada SE is a luxury women's designer clothing company headquartered in Aschheim, Germany. The company is owned by Regent, L.P., an international private equity firm led by investor Michael Reinstein.
The company was founded in 1978 by desi ...
, Hugo Boss
Hugo Boss AG (stylized in all caps) is a designer fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, Fashion accessory, accessories, footwear, and Leather, leather goods. Hugo Boss is one of the ...
, Guerlain and Yves Saint Laurent.London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
-based sessions.[Stylist launches website with daily content, Campaign Live](_blank)
/ref>
Distribution and expansion
''Stylist'' is distributed free every month in London, Manchester, Leeds, Edinburgh
Edinburgh is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. The city is located in southeast Scotland and is bounded to the north by the Firth of Forth and to the south by the Pentland Hills. Edinburgh ...
, Glasgow
Glasgow is the Cities of Scotland, most populous city in Scotland, located on the banks of the River Clyde in Strathclyde, west central Scotland. It is the List of cities in the United Kingdom, third-most-populous city in the United Kingdom ...
, Liverpool
Liverpool is a port City status in the United Kingdom, city and metropolitan borough in Merseyside, England. It is situated on the eastern side of the River Mersey, Mersey Estuary, near the Irish Sea, north-west of London. With a population ...
and Birmingham
Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...
, as well as in French Connection stores, airport lounges, city centre offices and gyms.COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, ''Stylist'' ceased producing paper copies of the magazine and switched to an online-only model as members of the public were encouraged to stay at home during the lockdown
A lockdown () is a restriction policy for people, community or a country to stay where they are, usually due to specific risks that could possibly harm the people if they move and interact freely.
The term is used for a prison protocol that us ...
.
Subscription products
In early 2021 ''Stylist'' launched a paid content
Paid content is content on the Internet – such as text, graphics, video and downloads – which is paid for. Paid content is usually copyrighted.
Some internet content has always historically been paid for — until recently there ...
fitness platform ''Strong Women Training Club'', offering 1 and 12-month subscription options. It offers various training plans at beginner, intermediate and expert levels.
An online version of the digital magazine was launched mid-2021 to help readers access the content during the COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
. It offers 3, 6 and 12-month subscription options.
Awards
Awards include:
* Launch of the Year 2010, BSME
* Media Woman of the Future: Stylist's editor Lisa Smosarski, Women of the Future Awards
* New Product of the Year 2010, Growing Business Awards
* Brand of 2010, Brand Republic
* Winner of Johnson & Johnson Best Weekly Beauty Journalist
References
{{Authority control
2009 establishments in the United Kingdom
Fashion magazines published in the United Kingdom
Weekly magazines published in the United Kingdom
Free magazines
Magazines established in 2009
Women's fashion magazines
Women's magazines published in the United Kingdom
Magazines published in London