SHE Media (formerly known as SheKnows Media) is an American digital media company. It operates the website properties

BlogHer BlogHer is an American media company founded by Elisa Camahort Page, Jory des Jardins, and Lisa Stone in 2005. It is an online blogger community and holds a yearly conference for women bloggers. BlogHer is owned by SHE Media which is a division o ...

, SheKnows, STYLECASTER, Soaps.com and HelloFlo. It has been a brand of

Penske Media Corporation Penske Media Corporation (PMC ) is an American mass media, publishing, and information services company based in Los Angeles and New York City. It publishes more than 20 digital and print brands, including '' Variety'', ''Rolling Stone'', ''Wom ...

since 2018.

History

SHE Media was founded as SheKnows.com in 1999 by Kyle Cox, Betsy Gartrell-Judd, and Nancy J. Price as a subset of Price and Bailey's online media company Myria Media.. It was designed for "21st-century mothers" with blogs, videos, and articles about entertainment, lifestyle, and parenting written by industry experts, journalists, and published authors. SheKnows.com was acquired by Evolve Media in 2012, which in turn sold it to Great Hill Partners. In 2014, it acquired #BlogHer and STtyleCaster. In 2016, it acquired HelloFlo, a website dedicated to women's health. The company was acquired by Penske Media in March 2018 for $40 million. Samantha Skey was named CEO of the company in July of that year. SheKnows.com rebranded as SHE Media in November 2018. As of that date, it had 60 million unique monthly visitors.

Overview

SHE Media publishes entertainment, fashion, health, career, parenting, and food multi-media content. SHE Media is the creator of the annual #Femvertising Awards, which pay recognition to brands and agencies that produce pro-female advertising. Its #BlogHer brand hosts a series of large conferences for women entrepreneurs and content creators each year.

Properties

SheKnows.com

SHE Media defines SheKnows.com as a site dedicated to "providing women with the practical service they need and the daily inspiration they ''want'' to live full, authentic lives." As the flagship property of SHE Media, SheKnows.com’s editorial and branded content spans topics that include food, family, health, beauty, entertainment, and more. The site was a Webby Best in Lifestyle Site honoree in 2017. In 2015, SheKnows.com received an OMMA Award in the Family/Parenting/Women’s Interest Category. In 2013, it was listed in

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

’ Top Websites for Women list.

#BlogHer

On November 3, 2014, the company acquired #BlogHer, which brought a large network of women content creators and a legacy conference and event revenue stream to the business. The deal was estimated by ''

Ad Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...

'' to be worth between $30 and $40 million. #BlogHer co-founders Jory Des Jardins, Elisa Camahort, and Lisa Stone joined SHE Media as executives. The merger offers #BlogHer customers access to SHE Media's multi-media resources and increases the company's share of women's presence on the internet. Past speakers have included

Serena Williams Serena Jameka Williams (born September 26, 1981) is an American former professional tennis player. She was ranked as the List of WTA number 1 ranked singles tennis players, world No. 1 in women's singles by the Women's Tennis Association (WT ...

Kim Kardashian Kimberly Noel Kardashian (born October 21, 1980) is an American media personality, socialite, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the celebrity sex tape ...

Gwyneth Paltrow Gwyneth Kate Paltrow ( ; born September 27, 1972) is an American actress and businesswoman. The daughter of filmmaker Bruce Paltrow and actress Blythe Danner, she established herself as a leading lady appearing in mainly mid-budget and perio ...

Gabrielle Union Gabrielle Monique Union-Wade ( Union; born October 29, 1972) is an American actress. Her career began in the 1990s, when she made dozens of appearances on television sitcoms, prior to landing supporting roles in 1999 teen films '' She's All That ...

, Amy Schumer,

Jessica Alba Jessica Marie Alba ( ; born April 28, 1981) is an American actress and businesswoman. She began her acting career at age 13 in ''Camp Nowhere'', followed up by ''The Secret World of Alex Mack'' (both 1994), and rose to prominence at age 19 as ...

Chelsea Clinton Chelsea Victoria Clinton (born February 27, 1980) is an American writer. She is the only child of former U.S. President Bill Clinton and Hillary Clinton, a former U.S. Secretary of State and U.S. Senator. Clinton was born in Little Rock, Ar ...

, Carla Hall,

Sheryl Crow Sheryl Suzanne Crow (born February 11, 1962) is an American singer-songwriter, musician, and actress. She is noted for her Optimism, optimistic and Idealism, idealistic subject matter, and incorporation of genres including Rock music, rock, Po ...

Martha Stewart Martha Helen Stewart (, ; born August 3, 1941) is an American retail business woman, writer, and television personality. As the founder of Martha Stewart Living Omnimedia, focusing on home and hospitality, she gained success through a variety ...

Ava DuVernay Ava Marie DuVernay (; born August 24, 1972) is an American filmmaker, screenwriter, and producer. She is a recipient of two Primetime Emmy Awards, Primetime Emmy Awards, two NAACP Image Awards, NAACP Image Awards, a British Academy Film Awards, ...

, Arianna Huffington, and more.

STYLECASTER

On August 15, 2014, SHE Media purchased STYLECASTER Media Group in Manhattan to broaden its customer base, complement its existing market, and better target "young, cosmopolitan, and fashion-forward" women. It expected to realize $50 million in revenue from the combined organization, according to ''

The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...

'', which reported that the $10 million purchase was an all-stock transaction. Founders Ari Goldberg and David Goldberg initially became part of the SheKnows organization. Editor-in-Chief Laurel Pinson also moved to SHE Media from STYLECASTER. The site was a Webby Award nominee and honoree for the Best Fashion & Beauty Site in 2015, 2016 and 2017.

HelloFlo

In April 2016, SHE Media acquired HelloFlo, a website designed to normalize the conversation about women’s and girls' bodies at every stage of life and the creator of viral videos like "Camp Gyno", "First Moon Party" and "A Visit from Aunt Flo". In 2017, HelloFlo was the winner of a Webby Award for Best Health Site. That same year, it received an OMMA Award for Best Health/Wellness site.

The #Femvertising Awards

The #Femvertising Awards, created by SHE Media, honor excellence in pro-female advertising. Based on a term now coined by CEO Samantha Skey in an article published in MediaPost in 2014, SHE Media launched the #Femvertising Awards the following year to celebrate ads that challenge social and gender norms through advertising. Since 2015, the term Femvertising and the #Femvertising Awards have been covered by a variety of media outlets, including NBC Nightly News, ''Adweek'', ''The Huffington Post'' and more.

Hatch

SHE Media launched Hatch in 2015 to explore social issues impacting Generation Z. Hatch has been published in news outlets that include CNN, TIME, AdWeek, Upworthy, Buzzfeed, and more. In October 2017,

Good Morning America ''Good Morning America'', often abbreviated as ''GMA'', is an American breakfast television, morning television program that is broadcast on American Broadcasting Company, ABC. It debuted on November 3, 1975, and first expanded to weekends wit ...

featured the Hatch #DigitalDetox workshop, in which a group of 12- and 13-year-olds who belong to the program shared what it was like to give up social media, online games, streaming video, and texting for an entire week.