Stureplan is a

public square A town square (or square, plaza, public square, city square, urban square, or ''piazza'') is an open public space, commonly found in the heart of a traditional town but not necessarily a true geometric square, used for community gatherings. ...

in central Stockholm, between

Norrmalm Norrmalm is a city district in Stockholm, Sweden. History Norrmalm is part of the larger borough of Norrmalm (''Norrmalms stadsdelsområde''). The southern part of the district, Lower Norrmalm (''Nedre Norrmalm''), also known as City, con ...

and

Östermalm Östermalm (; "Eastern city-borough") is a 2.56 km2 large district in central Stockholm, Sweden. With 71,802 inhabitants, it is one of the most populous districts in Stockholm. It is an extremely expensive area, having the highest housing ...

. The square connects the major streets Kungsgatan, Birger Jarlsgatan and

Sturegatan Sturegatan is a street in the borough of Östermalm in Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, ...

. The buildings around the square house offices of banks and other financial institutions, as well as several corporate headquarters. Some of the country's most famous and expensive restaurants and bars are located in the area around Stureplan. Some examples are Sturehof, Spy Bar, Riche, Laroy, Hell's Kitchen, East and Sturecompagniet. Shops in the area include

Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as ...

Hugo Boss Hugo Boss AG, often styled as BOSS, is a luxury fashion house headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and fragrances. Hugo Boss is one of the largest German clothing compani ...

Gucci Gucci (, ; ) is an Italian high-end Luxury goods, luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty Inc., ...

, and LV. In Sweden, Stureplan has also become a well-known symbol for exclusivity since the major refurbishments during the 1980s. Known as an area with many expensive, luxurious bars and restaurants, it is considered a playground for upper-class youth, celebrities, young business executives and some of the

Swedish Royal Family The Swedish royal family ( sv, Svenska kungafamiljen) since 1818 has consisted of members of the Swedish Royal House of Bernadotte, closely related to the King of Sweden. Today those who are recognized by the government are entitled to royal tit ...

. All the while, among average Stockholmers it is typically thought of as a swanky and elitist place. Close to Stureplan is the park Humlegården with the

National Library of Sweden The National Library of Sweden ( sv, Kungliga biblioteket, ''KB'', meaning "the Royal Library") is Sweden's national library. It collects and preserves all domestic printed and audio-visual materials in Swedish, as well as content with Swedish ...

. Stureplan is connected to Östermalmstorg

metro station A metro station or subway station is a station for a rapid transit system, which as a whole is usually called a "metro" or "subway". A station provides a means for passengers to purchase tickets, board trains, and evacuate the system in the ...

of the

Stockholm Metro The Stockholm metro ( sv, Stockholms tunnelbana) is a rapid transit system in Stockholm, Sweden. The first line opened in 1950, and today the system has 100 stations in use, of which 47 are underground and 53 above ground. There are three colo ...

References

Squares in Stockholm {{Stockholm-geo-stub